Search results for Gen X

12 reasons employers struggle with Gen X workers (and we kind of get it)

Generation X, typically defined as those born between 1965 and 1980, is quietly becoming one of the most influential cohorts in the modern workplace. In the U.S. alone, Gen X makes...

They’re not loud—but Gen X is quietly running the economy

Gen X doesn’t always get the spotlight, but it’s quietly shaping how money is spent and how culture moves. Often described as the “middle child” between Boomers and Millennials, th...

The Forgotten Generation Quietly Controlling Australia’s Property Market

They’re not the loudest generation and they don’t dominate social media conversations like Millennials, nor do they attract the political attention constantly aimed at Baby Boomers...

The Rise of Gen X Beauty

The MTV generation enters Sephora.

Why Gen-X Is the Most Underrated Generation in the Gig Economy

You have 20 years of experience. Why is it sitting idle?

Gen X’s nostalgia for these 13 1980s products is changing the market

Nostalgia isn’t just a feeling anymore, it’s a market force, and Gen X is driving it. With an estimated $15.2 trillion in spending power, this generation is uniquely positioned to...

Why Gen X Is Struggling to Reach the C‑Suite as CEOs Get Older

As CEOs are appointed later and stay longer, Gen X professionals face shrinking chances to step into top leadership roles.

The Most Common Issues Gen Xers Bring Up In Therapy

Millennials and Generation Z are often dubbed the “therapy generations,” known for prioritising mental health and seeking counselling when they need it.Where does that leave Gen X?...

Retirement Is Looming. Gen X Doesn’t Have an Estate Plan.

A new report finds 62% of Gen Xers have no will, trust, or power of attorney — making them the least protected generation even as they enter their 60s with a historic wealth transf...

Are you a Gen X metalhead? There’s been a study on you.

Gen X metalheads lived through some interesting times: the end of hair metal, the rise of grunge, the power of hardcore, the satanic panic, the birth of thrash, speed, death, black...

Gen X Calls Age ‘Just a Number’ — But $172K in Retirement Health Costs Begs To Differ

Did Gen X foster Gen Z social anxiety

Did Gen X foster Gen Z social anxiety

‘Too old’: Kiwi job market ‘ageist’ against Gen X says 59-year-old made redundant five times

“I'm enormously angry that an entire generation of people - all of Gen X - are being discarded,” advocate Jacqueline Freeman tells Paddy Gower.

Millennials V/S Zen-Z

Living Side by Side, Feeling Worlds Apart The Quiet Dilemma Between Millennials and Gen Z They live together ,sometimes in the same homes, often in the same offices, always in the...

Gen-Z Now Makes Up 41 Percent of the U.S. Shift Workforce—and It’s Transforming Frontline Jobs

Gen-Z is thriving in frontline work, reshaping shift jobs with flexibility, tech fluency, and people-first values.

Cool On Purpose: Gen X Grandfathers Rewrite The Role

Cool on purpose: Gen X grandfathers rewrite the role Part I  Let’s set a bigger table BY NANCY HABERSTICH If you ask children to draw a picture of a “grandmother”, they will likely...

This Goodwill Hack Is Exclusive for Gen X or Older

I consider myself a thrifting expert, but this is a whole new ballgame. READ MORE...

The speed of change splintered Gen Z into micro-generations

It made sense 50 years ago to market to entire generations as if they were one persona. It was a way for companies to understand consumers when there was little else to go on. B...

11 “polite” workplace habits Boomers value that Gen Z are abandoning

A quiet culture clash is unfolding in offices worldwide as long-standing workplace manners collide with Generation Z’s push for speed, authenticity, and flexibility. The modern off...

$12 billion crypto company boss says Gen Z ‘create an absurd amount of chaos’ and make him want to pull his hair out—but...

While other leaders complain about their Gen Z new hires, Paradigm CEO Matt Huang is promoting them into the C-suite. His first hire was a 19-year-old.

Marketers Keep Conflating Gen X With Boomers—And It’s Costing Them

By treating Gen X and Baby Boomers as one audience of "older consumers," marketers are alienating a key group

Gen Z is starting to look more like Boomers when it comes to money

Economic observers note that Gen Z is increasingly prioritizing financial stability and traditional wealth-building goals. For years, Gen Z has been labeled as the generation of di...

The idea of chasing Gen Z spend at all costs

Long perceived as beauty’s all-round most sought-after demographic, Gen Z’s position as the sector’s most critical group is being challenged in 2026 as high-spenders Gen X and boom...

Gen X and Millennials Are Obsessed with Cruising Now and We Know Why

Cruise passengers are skewing much younger in recent years.