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Just when parents finally started figuring out what Gen Z was talking about, Gen Alpha arrived with AI homework helpers, elaborate skincare routines, and slang that seems to change...
Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, creators and co-viewing.
*Parents, teachers and anyone else around kids born between 2010 and 2025 have likely caught a phrase like “6-7,” “sigma” or “skibidi” and had no idea what it meant. This generatio...
While universities are still adapting to the learning habits and expectations of Generation Z, a younger generation is already approaching higher education.
Gen Z is just about ready to give up on dating. They’re over dating apps. They’re dealing with burnout. They’re not hooking up. Now, the oldest members of Gen Alpha, born between 2...
School students across multiple states have held protests in recent weeks, seeking better conditions.
AI is “rewiring” the brains of today’s youth, at the same time that they’re craving physical experiences. Can retailers strike the right balance?
Five venture capitalists told Business Insider their tips for Gen Alpha founders. They discussed AI, social media, and college.
One of the biggest trends in retail customer experience is product discovery, with strong assistance via AI, being embedded in the growing number of digital shopping channels. Gen...
Forget the focus group. Ask the teenager.
The year’s most popular slang reveals what young people think about artificial intelligence – and it’s not positiveName: “That’s AI!”Age: Brand new. Continue reading...
How algorithmic culture, shifting identities, and a demand for radical authenticity is forcing marketers to rewrite their playbook
From 'mogging' to '6-7,' these are the Gen Alpha slang words people are searching for the most—and some are more concerning than others.
India’s youngest students are staging sit-ins and protesting the run-down conditions of their schools, drawing inspiration from the Gen Z protests that roiled the country this summ...
Rooted team members Isaiah Marshall and Chelsea Erickson talked with the Fuller Youth Institute's Brad Griffin about FYI's recent research-based study on Generation Alpha. The pos...
In this episode, Cassie Kellner, owner of practice consulting firm Everbloom, discusses how orthodontic practices must modernize training, feedback, and growth pathways to recruit...
Trailing Millennials and Early Gen Z, dubbed the "Emerging Experience Generation," represent 78M+ US travelers who prioritize mobile-first tech, social media discovery, authenticit...
Born in 1979, the year Julian Assange called “Year Zero,” I am an Xennial, a member of that most exclusive of microgenerations.These days, it's fashionable to see yourself — or you...
It was the fastest-growing emoji in 2025 – but if you’re older than 16, it has probably passed you by. Now, just as twentysomethings are catching up, it’s overIn the 2025 hit Netfl...
Gen Z has a shorthand with new apps that their senior colleagues don’t. At the same time, they’re eager to learn building from seasoned pros.
First Generation to Grow Up With AI Has Higher Expectations of Robots Hexagon study finds 85% of children globally have recently used AI, and 58% have encountered a ro...
Gen Alpha's slang makes it clear what kids think of so-called artificial intelligence. As reported by the Guardian, the most savage burn a young person can hurl at you is "That's A...
The annual Teens and Screens Report also found that opinions on AI sour as children and teenagers age The post YouTube Is the Top Storytelling Platform for Gen Z and Gen Alpha, UCL...
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