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The first wave of Gen Alpha is only now buying its first coffees, so nothing about this demographic is settled. The brands that reach them early, on their screens and on their term...
*Parents, teachers and anyone else around kids born between 2010 and 2025 have likely caught a phrase like “6-7,” “sigma” or “skibidi” and had no idea what it meant. This generatio...
School students across multiple states have held protests in recent weeks, seeking better conditions.
Misty-eyed Gen Zers are set to be the wealthiest and highest-spending generation in history
The games landscape has come under increasing scrutiny around player safety, security and appropriate measures from studios. Whether it’s Apple Tracking Transparency or more recent...
Forget the focus group. Ask the teenager.
The Indian Gen Z has truly lit a fire among the various sectors of society. After the Jantar Mantar protests, there has been an interesting rise in movements from Gen Alpha to even...
The fast-casual chain has teamed up with Salish Matter, who reaches millions of fans on YouTube and who has her own skincare brand.
Arvind Kejriwal said children across the country were protesting for basic facilities, citing examples from Himachal Pradesh's Hamirpur, Dehradun and Barmer
In the rapidly accelerating digital landscape of the Association of Southeast Asian Nations (ASEAN) region, a seismic shift has occurred that is fundamentally altering the trajecto...
Parents still hold sway over teen brand preferences, with moms in particular being more influential than any “social media platform, creator or celebrity.”
At a time when we are witnessing rapid social, political and technological upheavals that leave older generations confused and judgemental, Gen Zs are showing a way forward.Around....
Neon Rebels, a new e-commerce platform for 7- to 14-year-olds, brings together more than 100 brands and aims to bridge the gap between what Gen Alpha wants and what parents will bu...
Did you know that double spacing is a highly generational habit? Yep – in 2019, even the APA formatting style (formerly a “staunch defender” of double spacing) was forced to conced...
Gen Z isn’t anti-tech - but they see AI as a rigged handoff from boomers.
It's time to explain Gen Alpha's TSPMO slang, the Ditto AI dating trend, influencer grocery drama, and World Cup memes.
Every generation is unique, and parents of Gen Alpha kids are quickly learning that the world has changed quite a bit over these past few decades. The punishments of yesteryear sim...
Gen Z has a shorthand with new apps that their senior colleagues don’t. At the same time, they’re eager to learn building from seasoned pros.
"We want to be a playground for girlhood," says CMO Jillian Cueff.
Gen Alpha students protest over teacher's transfer, force block chief to flee
AI4ALL and the All Tomorrows Institute launch the [DEFINE]: Our AI Futures Archive, a new public collection of essays, poetry, films, and audio stories from young adults exploring...
AI is increasingly becoming a trusted companion for Gen Z as they plan, explore, and enrich their travel experiences. The shift reflects a broader transformation in how younger gen...
Pacsun has long been synonymous with the California lifestyle and an effortlessly cool aesthetic that blends surf, skate, and street culture. But for retailers targeting digitally-...
As Gen Z and millennials continue reshaping the workforce, they’re looking for careers that offer purpose, flexibility, and the chance to make a real difference. Teaching remains o...
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