Latest updates for Gen Alpha

Fresh curated links around Gen Alpha are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • 5 Ways Gen Alpha Is Different from Every Other Generation
  • Gen Z emerges as heaviest users of Google Search
  • How Can Gen Alpha Beauty Brands Successfully Age Up With Their Consumers?

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Fresh articles and ideas

Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

mom.com /1 month ago

5 Ways Gen Alpha Is Different from Every Other Generation

This actually explains a LOT about kids right now.

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bworldonline.com /1 month ago

Gen Z emerges as heaviest users of Google Search

Giant tech company Google LLC said Gen Z is the heaviest user of its Search platform globally, including in the Philippines, driven by the integration of artificial intelligence (A...

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fashionista.com /1 month ago

How Can Gen Alpha Beauty Brands Successfully Age Up With Their Consumers?

Gen Alpha won't be young forever, so what can budding beauty brands learn from their Millennial and Gen Z-focused predecessors about fostering longevity without sidelining their OG...

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fastcompany.com /1 month ago

This one shift in Gen Alpha’s habits could reshape the entire snack industry

Have you noticed the junk-food aisle at your local grocery store is looking a little, well, funky lately? Blame the youngest generations of shoppers. While the preferences of Ge...

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thefinanser.com /1 day ago

AI is just a calculator for Gen Alpha

We are living through the third great revolution in modern business. The first revolution automated administration through mainframes and databases. The second digitised services t...

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techcrunch.com /1 month ago

Cash App is targeting a new kind of customer: 6- to 12-year-olds

The company is expanding its youth-focused services in an effort to build a relationship with Gen Alpha and the upcoming generation of adolescents in the U.S.

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fortune.com /1 month ago

Gen Alpha can’t write emails to grandma without ChatGPT. It’s time for a ‘Digital Harm Tax’

I nearly lost my own life to social media. Phone bans and lawsuits aren't enough.

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propertyupdate.com.au /3 days ago

Gen Z Is About to Reshape Australia’s Future – Here’s What Most People Still Don’t Understand

They’ve never known life without smartphones. They grew up through lockdowns, climate anxiety, social media algorithms and a housing crisis that has made the traditional Australian...

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inc.com /3 weeks ago

Disney Bets on Short-Form Video and Video Games to Woo Gen Alpha

The entertainment giant has launched vertical video on Disney+ and minted a partnership with Epic Games.

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wired.com /2 weeks ago

Gen Z Is Pioneering a New Understanding of Truth

The first generation to truly grow up online, Generation Z and their cohort live in a social media ecosystem that blends facts and feelings. It’s significantly shifting how they un...

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mom.com /1 month ago

Inside the Gen Alpha Mindset: Why Today’s Kids Think Differently About School, Friends & Creativity

Curious if this matches what you’re seeing.

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fortune.com /3 weeks ago

Gen Alpha is using makeup to pass age verification tech online. One mom caught her son using an eyebrow pencil

The youth are no longer wearing makeup to sneak into the newest bar: they're drawing on mustaches to get into the next hottest club, the Internet.

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martechseries.com /1 month ago

Gen Alpha Leads Shift to AI-Powered Entertainment Search, Discovery and Recommendations

New Gracenote study finds behavioral change well underway, but trust in AI-generated results has not kept pace Gracenote, the content intelligence business unit of Nielsen, has exa...

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theverge.com /1 month ago

Gen Z’s love-hate relationship with AI

Gen Z is increasingly disillusioned with AI - just not enough to stop using it. A new Gallup report released this week, based on responses from nearly 1,600 people ages 14 to 29 ac...

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finextra.com /1 month ago

The Fragmented Future of Finance: How Gen Z Blew Up the Advice Model (Fernando Henrique Silva)

If Millennials were the generation that embraced digital investing, Gen Z is the generation of the a...

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rootedministry.com /4 weeks ago

Ministering to Spiritually Curious Teenagers in Generations Z and Alpha (Webinar Replay)

Youth and family ministers find themselves in the midst of a significant generational shift as Gen Z comes of age and Gen Alpha becomes more dominant in our ministries. Many have o...

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printful.com /1 month ago

The Gen Z AI design movement: Statistics and insights

Discover key statistics on the Gen-Z AI design movement. Learn how young creators use AI art generation tools to build brands.

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thenews-chronicle.com /2 weeks ago

Sam Altman Says Gen Z Use ChatGPT for Life Decisions, Millennials Still Use Google

Sam Altman said younger generations are increasingly using OpenAI’s ChatGPT for personal guidance, decision-making, and daily organization, while older users mostly treat it like a...

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fortune.com /1 month ago

$12 billion crypto company boss says Gen Z ‘create an absurd amount of chaos’ and make him want to pull his hair out—but...

While other leaders complain about their Gen Z new hires, Paradigm CEO Matt Huang is promoting them into the C-suite. His first hire was a 19-year-old.

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rootedministry.com /1 month ago

Ask Rooted: How Are You Contextualizing Youth and Family Ministry for Gen Z and Gen Alpha?

Due to the rise in technology use, busyness, and growing complexities, it can seem easier for students to fake being Christians today. Our goal as youth workers should be to help t...

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fastcompany.com /3 weeks ago

The speed of change splintered Gen Z into micro-generations

It made sense 50 years ago to market to entire generations as if they were one persona. It was a way for companies to understand consumers when there was little else to go on. B...

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retaildive.com /4 weeks ago

Claire’s marks next chapter with Gen Alpha-focused ASMR campaign

“A Girl SMR at Claire's” includes ASMR filming set-ups, a Summer Sensory Shop and a presence on teen-focused social platform Coverstar.

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futurism.com /1 month ago

Usually, Young People Embrace New Technology. Gen Z’s Attitude Toward AI Should Worry the Entire Tech Industry

The AI industry has a major problem with young people. The post Usually, Young People Embrace New Technology. Gen Z’s Attitude Toward AI Should Worry the Entire Tech Industry appea...

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inc.com /1 month ago

Gen-Z Now Makes Up 41 Percent of the U.S. Shift Workforce—and It’s Transforming Frontline Jobs

Gen-Z is thriving in frontline work, reshaping shift jobs with flexibility, tech fluency, and people-first values.

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Sources covering Gen Alpha

fashionista.com

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fortune.com

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fortune.com

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futurism.com

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martechseries.com

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mom.com

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