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Gen Alpha is already shaping household spending, forcing brands to rethink product discovery, loyalty, and marketing in the age of AI.
Millennials’ appreciation and affiliation with girlhood shows no signs of abating, after Barbiemania, numerous girl trends (remember girl dinners?) and Taylor Swift’s Eras Tour pav...
Claire's wants to be more than a nostalgic mall store. Its Gen Alpha strategy starts with YouTubers, Roblox, and taking young girls seriously.
We are living through the third great revolution in modern business. The first revolution automated administration through mainframes and databases. The second digitised services t...
The Gen Alpha are making money from their online hobbies and managing multiple streams of income from just 13 years old.
They’ve never known life without smartphones. They grew up through lockdowns, climate anxiety, social media algorithms and a housing crisis that has made the traditional Australian...
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty tie-up with JCPenney.
The Generation You ImaginedClose your eyes and imagine Gen-Z.Don't think too hard. Just notice the first image that appears.A university student carrying a laptop bag.A young profe...
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty tie-up with J.C. Penney.
It's time to explain Gen Alpha's TSPMO slang, the Ditto AI dating trend, influencer grocery drama, and World Cup memes.
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People born in the early 2000s are earning more than any other age cohort going back to those born in the 1950s
Readers of Insider NJ are welcomed to the Rising Generations publication in its 8th edition, which recognizes and celebrates the younger, aspiring movers and shakers in their commu...
From global loanwords and garbled Italian, the slang of the children of millennials doesn’t just share elements with Minionese – it may have absorbed itI was four years old when De...
For Gen Z, technology is immersive, expressive, and multifunctional, powering everything from seamless connectivity to entertainment and productivity on the go. New Delhi [India],...
We blame Gen Z and Gen Alpha for disengaging, but what if they’re simply responding to a system that no longer rewards effort?
Zillennials dodged two recessions and learned two technological languages. Now they're out-earning everyone.
Made up mostly of Gen Zers with backgrounds outside of traditional advertising, Hex aims to address the industry’s AI skills gap.
Young Americans raised alongside artificial intelligence are growing uneasy about the future it promises.
Millennials helped usher B2B buying into the digital era. Gen Z is taking it a step further. As more Gen...
"Transparency isn't a nice-to-have for this generation of consumers and their parents — it's an imperative," Daise Founder Jaimee Lupton says.
Avant Arte’s “A Changing of the Guard” report and Georgina Adam’s new book make the case that younger audiences are not consuming culture only to own, display or accumulate; they a...
Long perceived as beauty’s all-round most sought-after demographic, Gen Z’s position as the sector’s most critical group is being challenged in 2026 as high-spenders Gen X and boom...
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