How to raise funds in time of crisis
One of the hardest things for nonprofit organizations to do is admit they need donors. That’s too bad, because donors need to be needed. Here’s an excerpt from a letter I got recen...
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One of the hardest things for nonprofit organizations to do is admit they need donors. That’s too bad, because donors need to be needed. Here’s an excerpt from a letter I got recen...
Here are the calls to action from several pieces of direct-mail fundraising. All are from legitimate, reputable nonprofits: The common theme? There’s no specificity. These organiza...
Facts inform, but stories move donors to act. Here's why leading with storytelling — not the organizational pitch — is the most powerful tool for fundraising, plus two practical sh...
It’s surprisingly easy: Don’t instruct; inspire. People don’t give because you’ve made them understand how you do your work. They give when they can see how your organization helps...
Here comes my occasional “Do’s vs. Don’ts” feature, where I share with you something arriving in my mailbox that seems a good ‘teaching opportunity.’ Today we’re going to review an...
Dear Friend, As you may know, Plum Village France needs to raise several million euro in the next few years to bring the monastery up to local code; repair and expand its living, g...
A piece of advice I give writers now and then goes like this: You’re writing fundraising, not poetry. Make it sound ordinary and human, not elevated and writerly. I stand behind th...
Somebody says your design is dated and ineffective. So you’re looking into changing everything. Before you do that, read this post on the Infinity Concepts blog: When Good Design F...
I really like this envelope that showed up in my mail: It has a lot going on, but there’s one thing I especially want to point out. See those two “handwritten” lines at the lower l...
Do donors want their gifts to cover your light bills? Staff salaries? Office supplies? The short answer is no. Donors want to make your core work happen. The boring stuff that make...
No this isn't a plea for bail money. But we do need funds to continue and increase Streetsblog's coverage
Match offers just work. It’s the charitable version of a good deal: A sort of “buy one, get one free” offer. They dependably boost response by 10% to as much as 50%. But can you ov...
Is your fundraising appeal copy connecting with donors — or quietly pushing them away? Run one recent appeal through this 15-question messaging checklist to pinpoint exactly where...
One fundraising mistake that’s so tempting to make: Telling donors that hardly anyone is supporting your cause … thus their gift is extra important. It seems like a good idea. It’s...
Awareness alone is passive I wish I had a dime for every time a nonprofit board or staff member told me “We’re the best kept secret in town; if people knew what we do, they’d give...
Shifting politics are creating economic uncertainty for all, and it’s especially scary for U.S. nonprofits who, on average, receive about a third of their total funding from Federa...
Matching gift challenge programs can drive more donors, sustainers and mid-level upgrades — but only if you secure the right match and tailor the offer by channel. See how to use s...
Success in major gift fundraising relies on making donor prospects an offer they can’t refuse. What’s a donor offer, you wonder? It’s what a donor receives in return for their anti...
We must raise $750k by the end of next week or face difficult decisions about what to cut. Please give today.
Soliciting donations from your supporters is hard work. It requires identifying prospects, building relationships, and ultimately asking them to contribute to your organization. Lu...
You’re happily collecting the day’s mail. In your stack of mail, you see a letter that doesn’t quite look like the others. It’s a stark, blank, plain envelope. Your first thought...
The gala still works — but only for organizations with a deep major-donor pipeline. For most nonprofits, event costs run about $0.50 per dollar raised. Here's the case for the bett...
FOS 4 introduces tools that analyze a nonprofit's fundraising program, identify opportunities, build target audiences, and draft campaigns within the organization's existing system...
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