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Here are the calls to action from several pieces of direct-mail fundraising. All are from legitimate, reputable nonprofits: The common theme? There’s no specificity. These organiza...
It’s surprisingly easy: Don’t instruct; inspire. People don’t give because you’ve made them understand how you do your work. They give when they can see how your organization helps...
Facts inform, but stories move donors to act. Here's why leading with storytelling — not the organizational pitch — is the most powerful tool for fundraising, plus two practical sh...
Somebody says your design is dated and ineffective. So you’re looking into changing everything. Before you do that, read this post on the Infinity Concepts blog: When Good Design F...
As nonprofit professionals, our goal is to generate time, talent and treasure for our nonprofits. We constantly review research on prospects for linkage, ability and inclination. W...
Shifting politics are creating economic uncertainty for all, and it’s especially scary for U.S. nonprofits who, on average, receive about a third of their total funding from Federa...
One of the hardest things for nonprofit organizations to do is admit they need donors. That’s too bad, because donors need to be needed. Here’s an excerpt from a letter I got recen...
Matching gift challenge programs can drive more donors, sustainers and mid-level upgrades — but only if you secure the right match and tailor the offer by channel. See how to use s...
The gala still works — but only for organizations with a deep major-donor pipeline. For most nonprofits, event costs run about $0.50 per dollar raised. Here's the case for the bett...
Frontline fundraisers need more than talent, they need coaching. Learn why support, accountability, and strategy are essential to success.
Choosing the right month matters less than matching your fundraising campaigns to your donors’ habits and your team’s capacity. Here’s what you need to know to time appeals for str...
With the donor base shrinking and acquisition costs rising, one underused strategy stands out: deploying volunteers as door-openers for new prospects. Here's a practical framework...
Planning a golf tournament doesn't have to be overwhelming. This step-by-step guide from GolfStatus and Nonprofit Hub provides an A-to-Z roadmap for organizing a successful fall fu...
Many founders see their story as background, not a tool. Learn how to turn your origin story into a fundraising asset.
Outdated donor segmentation focuses on gift size and campaign labels. Learn how mindset‑based segmentation can create one mission story and a sustainable fundraising engine. The po...
Do donors want their gifts to cover your light bills? Staff salaries? Office supplies? The short answer is no. Donors want to make your core work happen. The boring stuff that make...
Every donor conversation should be co-creative. A few years ago I enrolled in an intensive coaching course. It wasn’t designed just for aspiring professional coaches, but for any...
Many founders see their story as background, not a tool. Learn how to turn your origin story into a fundraising asset. The post How to Turn Your Founder Story Into a Fundraising As...
Content creation isn't a side project; it's a trust-building infrastructure in today's competitive fundraising ecosystem.
Django has grown far beyond a web framework. It powers businesses, nonprofits, startups, educational institutions, and critical infrastructure around the world. The Django Software...
Awareness alone is passive I wish I had a dime for every time a nonprofit board or staff member told me “We’re the best kept secret in town; if people knew what we do, they’d give...
Are you working your 2026 year-end campaign? Let me show you how to save a lot of time on it. Go back to your 2025 campaign. Or maybe some year before that. If something works in y...
Success in major gift fundraising relies on making donor prospects an offer they can’t refuse. What’s a donor offer, you wonder? It’s what a donor receives in return for their anti...
In these tight financial times, management’s job is to get whatever dollars are needed to keep the doors open.
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