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Ford introduces the Fathom, continuing the famous obsession with alliterative vehicle names. Read the story behind the name of the newest Ford lineup addition.
Ford’s upcoming Fathom electric pickup is starting to feel a lot more real. Two heavily camouflaged prototypes were recently spotted cruising around Las Vegas after completing hot-...
The Ford Fathom is expected to go on sale in early 2027, starting at $28,350. Ford CEO Jim Farley admitted, “It’s going to be a heck of an effort to launch this at scale, at cost,...
Ford's CEO called the Fathom “not a pickup” with “new silhouette.” New photos show something much more familiar beneath the camo.
The Ford Fathom will go on sale in early 2027, starting at $28,350. With its official debut coming up, Ford revealed new footage of the electric pickup, offering our best look yet....
The internet is awash with people intrigued by Ford's new Fathom electric pickup truck, due in 2027, but where will the new battery-powered model be built?
Ford revealing the name of its new EV truck reminds us that it trademarked three other names in 2025, too. Each would be perfect on a specific kind of vehicle.
The compact truck will start at just $29,945 and will go on sale sometime in 2027.
The Ford Fathom is set to go on sale in early 2027, starting at about $30,000. Meanwhile, Ford’s US EV sales dropped 80% in the third quarter. more…
For the last few weeks, we’ve been running a sidebar survey about whether Electrek readers believed the announcement of Ford’s upcoming, all-electric $30,000 Fathom pickup would si...
Ford's upcoming Fathom is an EV truck, so that makes it just like the discontinued F-150 Lighting, right? Wrong.
Ford has filed for a new patent showing a multi-use tailgate on the front end of a truck, with the possibility of putting a whole television inside the tailgate. It seems likely to...
Want to be among the first to own Ford’s new EV pickup? You can now sign up for a preorder invite for the upcoming $30,000 Ford Fathom. more…
Ford’s sub-$30K EV hasn’t even been revealed yet, but if you want to pre-order one in 2027, you may want to get on the invite list now.
Ford's new EV platform is meant to host a whole family of vehicles in multiple body styles. That includes the Fathom truck - and maybe a tiny hatchback, too.
Ford says the $29,945 electric truck could seat five adults, offer 240 to 250 miles of range and begin production in 2027
Ford’s next electric pickup will start at around $30,000 when it goes on sale in early 2027. As its official debut draws closer, a disguised Fathom prototype popped up outside of F...
Ford has set a goal to sell 100,000 of its upcoming Fathom electric truck in the model’s first year of sales, which would put it among the best-selling EVs in America, and the best...
Ford's $30,000 electric pickup is its opportunity to reset its EV business, but it won't be easy.
Ford has touched off a PR war, going all-out to promote its forthcoming Fathom electric pickup truck on the eve of a major Tesla Cybercab event in Texas. The post It’s Game On As F...
The Ford Fathom pickup is expected to get from 0-60 in 4.5 seconds, meaning it'll accelerate faster than some amazing and very desirable sports cars.
With its next-generation electric pickups arriving in 2027, the F-150 Lightning is no longer available. Ford is preparing to introduce the $30,000 Fathom EV pickup and an extended-...
If successful, Ford’s plan would put it right next to Tesla. But it won’t be easy.
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