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WatchPolice Launches as the Free All-in-One Tracking Platform for Watch Enthusiasts and Microbrand Collectors

New community driven platform delivers real-time release alerts, grey market pricing, restock notifications, and tariff guidance all in one place, completely free.

The Digital Heartbeat: Rolex, AI, and Counterfeit Protection

Few brands have matched the impact Rolex has had on the evolution of horology. From the 1926 debut of the “Oyster,”[1] the world’s first waterproof case, to the perfection of the “...

Introducing the Men’s Folio Watchlist 4: A Monthly Dispatch for the Horologically Inclined

Making wishful window-shopping a perfectly respectable habit. The post Introducing the Men’s Folio Watchlist 4: A Monthly Dispatch for the Horologically Inclined appeared first on...

The Most Coveted Watches of 2026, According to a Retail Expert

Which new timepieces are selling like hot cakes? Which ones are flying under the radar? And how strong is the watch market right now, anyway? We called up an executive at Watches o...

Audemars Piguet x Swatch Royal Pop Queue Starts Five Days Before The Watch Even Drops

There are men, plural, with camping chairs and sleeping bags and phone chargers, sitting outside Swatch boutiques in New York for an Audemars Piguet x Swatch collaboration that doe...

Luxury Watch Factories Do More Than Produce; They Sell Stories

Watchmakers are investing in new manufacturing sites to signal expertise and court clients.

Market Watch 85

On 29 April 2026, the Financial Conduct Authority (FCA) published Market Watch 85. In this edition of Market Watch the FCA discusses how the Economic Crime and Corporate Transparen...

New Release: The Formex Aria Manufacture Chronometer Marks A New Chapter For The Brand

Compared to other similarly sized watch companies, Formex operates from a unique position within the industry. It is the house brand for the Swiss manufacturer Dexel, which also ow...

4 New High-End Watches Serious Collectors Are Circling Right Now

Including the highly anticipated sequel to an American high-end independent’s first release.

HomeLedger Launches WatchTower, a Purpose-Built SaaS Platform to Modernize the Home Watch Industry

New American-Built Software Replaces the Fragmented Multi-Tool Stack That Has Held Home Watch Professionals Back CHARLOTTE, N.C., April 30, 2026 /PRNewswire-PRWeb/ -- HomeLedger to...

First Look – The Formex Aria Manufacture Chronometer, a Bold Step into Integrated Sports Watches

For years, Formex has been associated with robust, technically minded watches focused on ergonomics, innovative materials and practical engineering. The Essence, Reef, and Stratos...

Watches Of Switzerland Group: It's Time To Board The Roller Coaster

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15 luxe bracelet watches to purchase for a timeless appeal

Always had your eye on bracelet watches for an heirloom appeal? You’re in the right place. As an added functional accessory, this heirloom piece can be complemented with stack matc...

First Look – Louis Erard’s Integrated Sports Watch, the 2340, now in Mauve and Forest

Last year, Louis Erard entered the integrated sports watch segment with the 2340 collection, a sharply designed and relatively accessible proposition built in titanium and steel, w...

Introducing – Formex Reef 39.5 Forged Carbon, a new Look for the Brand’s Compact Diver

Founded in Biel/Bienne and revitalised in 2016 under the leadership of Raphaël Granito, Formex is appreciated for its engineering-driven watchmaking, ergonomic case design and modu...

Prolost Watches 1.0

Stu Maschwitz: Prolost Watches is an iPhone app for managing your watch collection. It’s part database, part journal; designed for the detail-obsessed mind of the watch fanatic...

Formex Enters The Arena Of Integrated-Bracelet Watches With Its Aria Manufacture Chronometer

As a small brand, Formex has consistently pushed the boundaries of affordable watchmaking. By using new materials, integrating innovations, and simply creating a great, varied coll...

Hands-on – The Sero Watch Company Signature, a Compact Everyday Dress Watch from the Netherlands

Launching a dress watch collection today is not that easy, especially when enthusiasts have already seen decades of Calatrava-inspired cases, engraved dials, and heat-blued hands c...

Business News: Minerva Repositions In New Role As “Distinct Entity” Within Montblanc Brand

New watches will display the standalone Minerva name on the dial.

AI Promised the Audemars Piguet x Swatch Wristwatch. China Will Deliver It

Watch fans spent a week falling in love with colorful Royal Oak wristwatches that didn’t exist—then the real thing arrived. Now, fantasy is becoming a manufacturing opportunity.

The BREMOIR South Beach Channels Miami Art Deco Into A Modern Rectangular Dress Watch

Independent American watchmaker BREMOIR has built its identity around the glamour, optimism, and architectural language of the Art Deco era. With its latest release, the BREMOIR So...

Introducing: Awake Sơn Mài Guilloché Main Collection

Three new watches, in a new case, and with a new logo.

The First Watch Purchase: What Really Matters in the Online Market

The first watch purchase usually begins with research. Models, prices, and details are compared until a timepiece matches one’s expectations. Shortly before completing the purchase...