The cinema comeback: How modern movie marketing offers a playbook for brands
From fan co-creation to real-world activations, movie marketers are rewriting the promotional blueprint.
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From fan co-creation to real-world activations, movie marketers are rewriting the promotional blueprint.
If you're into movie-making (which we guess you are, because you're here right now), you know that the way independent films get financed has shifted hard in the last few years. So...
If you've ever wondered how to know if your indie film will sell, I've got some good news. You don't have to wait until your movie is finished to find out. In fact, after years of...
Viral marketing has gone to new levels in recent years, with studios uisng live events and performances as means of promoting their latest films and TV shows. Netflix is no strange...
Making a movie is brutal. It's hard. We know.But the lead-up to the green light might even be worse. Before you get to hire actors or buy props, you often have to sit across from s...
Independent movies become successful or die out long before their actual release date. They will have a poster, a festival trophy, and... The post Why Short Social Clips Matter for...
Not long ago, distribution was the finish line. How film distribution has changed. You wrote the screenplay, raised the money, made the film, premiered it at a festival and hoped a...
From introducing new characters in unexpected spaces to bringing fan favorites to iconic locations, The Walt Disney Company is bringing the magic of the movies to life across the g...
Following the successful announcement of its Guinness World Record attempt, Rixel Studios has officially unveiled the highly anticipated trailer for its upcoming feature film, Blac...
We, as modern independent filmmakers, are stepping into an entirely unfamiliar landscape. For the better part of a century, the path was... The post Fathom Entertainment Talks Gett...
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Headed to the movies this weekend for Christopher Nolan’s newest film, The Odyssey? Good news – you’ll be watching American manufacturing at work.
Live events can help audiences form a personal relationship with your project, even if you give away tickets for free.
If you're trying to get film distribution for your movie, you might think the first thing a distributor does is sit down and watch it. That's actually not how it usually works. I'v...
The quickest way to lose a cinematic point of view on a branded film is to treat the brief as a shot list. The client needs the facility, the product, the team, an interview and th...
On September 26, 2026, Black Market will debut but not in the traditional way! In an unprecedented move for African cinema, the premiere will double as an official Guinness World R...
In honor of the stunning success of the new Obsession, here are 13 very profitable films have really turned a The post 13 Very Profitable Films That Made At Least 100 Times Their B...
The entertainment industry is undergoing a massive paradigm shift. In the past, getting a movie or TV show greenlit required a lengthy, expensive pre-production cycle. Directors an...
Casino brands do not need a game screen, logo close-up, or branded prop to establish a recognizable presence. They can The post How Casino Brands Build Screen Presence Beyond Produ...
In an era of streaming platforms and fragmented audience attention, the film and television industry is experiencing a transformation beyond The post Producer Ruishu Jiang: Bridgin...
In honor of the stunning success of the new Obsession, here are 13 films have really turned a profit by The post 13 Movies That Made 100 Times Their Budget at the Box Office appear...
Finding a Home for Horror: Introducing Distribution Macabre Securing the right distribution deal can feel like navigating a maze in the dark for independent filmmakers. The team be...
Producing a film outside of the country offers the production company some new locations, architecture, landscapes, local actors, and even The post How Local Production Crews Help...
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