Latest updates for Film Marketing

Fresh curated links around Film marketing are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Before the poster: a practical handoff checklist for independent filmmakers
  • Cutting a Trailer People Actually Finish: What YouTube Retention Teaches Indie Filmmakers
  • The Horror Movie Marketing Hall of Fame

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raindance.org /1 month ago

Before the poster: a practical handoff checklist for independent filmmakers

When filmmakers commission a poster from us at COLONFILM, one recurring problem arrives before the design begins: the stills are too small. Someone is investing in artwork for thei...

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raindance.org /1 day ago

Cutting a Trailer People Actually Finish: What YouTube Retention Teaches Indie Filmmakers

A lot of films reach a festival without a trailer, or with one cut in the last week from whatever was left on the drive. Then it goes up on YouTube, Instagram and the festival page...

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tracking.swap.fm /3 days ago

The Horror Movie Marketing Hall of Fame

It’s spooky season, but the only thing scary about these horror movie campaigns is how much buzz they could build on a shoestring budget. We’re entering 5 horror movie marketing ca...

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mediabistro.com /1 month ago

Why Festival Films Land Jobs Faster Than Ever

The path from festival screening to commercial production used to take years. Tenzin Dalha appeared at Toronto in Jennifer Peedom’s Apple-backed “Tenzing” and within weeks […]

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raindance.org /1 month ago

How Independent Filmmakers Can Build an Audience Before Release

Introduction: Why Audience-Building Should Start Before the Film Release  For independent filmmakers, making a good movie is only half of the struggle since getting an audience can...

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webwire.com /1 month ago

Meeting Fans Where They Are: Disney's Expanding Approach to Movie Marketing

From introducing new characters in unexpected spaces to bringing fan favorites to iconic locations, The Walt Disney Company is bringing the magic of the movies to life across the g...

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filmmakingstuff.com /3 days ago

The Five Pillars of Independent Film: Getting Your Movie Out Into the World

You can make the best film you possibly can. But if you haven’t figured out how to finance it, sell it, and get it in front of an audience, you’re missing a big part of the process...

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economictimes.indiatimes.com /1 week ago

Brands lawyer up before using movie characters in ads

Brands lawyer up before using movie characters in ads

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economictimes.indiatimes.com /1 week ago

Brands lawyer up before using movie characters in ads

Brands lawyer up before using movie characters in ads

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thepeoplesmovies.com /1 month ago

How Movie Merch Went Digital and Changed Film Fandom

For decades, showing love for a favorite film meant buying a poster, a t-shirt, or... The post How Movie Merch Went Digital and Changed Film Fandom appeared first on .

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nofilmschool.com /5 days ago

Your Film Got Distribution. So Why Isn't Anyone Watching?

If you make a movie, chances are you, uh, actually want people to see it. Right? Right.But indie distribution is a beast, and it's a world that keeps changing with every new media...

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filmthreat.com /1 month ago

Fathom Entertainment Talks Getting Indie Films on The BIG SCREEN

We, as modern independent filmmakers, are stepping into an entirely unfamiliar landscape. For the better part of a century, the path was... The post Fathom Entertainment Talks Gett...

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freelancer.com /3 days ago

Indie Film Collaboration Crew

I’m in the thick of filming a passion-project that’s headed for the festival circuit, yet I still want fresh brains and sharp eyes around me. Two key gaps remain: â...

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increditors.com /4 weeks ago

Video Editing for Product Launches 2026

A complete video editing playbook for product launches: launch films, product demos, teasers, paid social cutdowns, founder narratives, and revision timelines for launch week. The...

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hollywoodreporter.com /1 month ago

Inside Venice’s Unlikely Double Feature: A $300 Million Hitmaker and a New Generation of Smart Devices

Director Lan Hongchun and tech giant Honor are both making the same pitch on the Lido this year: that anyone with the right tools can become a filmmaker.

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indiewire.com /1 month ago

Indie Films Should Tour Like a Band

Live events can help audiences form a personal relationship with your project, even if you give away tickets for free.

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oflox.com /1 month ago

Digital Marketing & Video Production: Southwest Trends!

This article provides a practical guide to how digital marketing & video production can work together to help businesses across ... Read more The post Digital Marketing &...

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cartoonbrew.com /1 month ago

Laika Unleashes The Final ‘Wildwood’ Trailer As Fathom Launches Tickets Sales

Laika’s highly anticipated sixth stop-motion feature, directed by studio head Travis Knight, will release wide in theaters on October 23.

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thepeoplesmovies.com /1 month ago

Watch The Epic Final Trailer For Laika’s Wildwood

When it comes to promoting film’s Laika‘s marketing for their next film, Wildwood have let... The post Watch The Epic Final Trailer For Laika’s Wildwood appeared first on .

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moviemaker.com /1 month ago

13 Very Profitable Films That Made At Least 100 Times Their Budget at the Box Office

In honor of the stunning success of the new Obsession, here are 13 very profitable films have really turned a The post 13 Very Profitable Films That Made At Least 100 Times Their B...

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raindance.org /2 days ago

New film pre-production player in town: CineLog

CineLog is a film pre-production tool that keeps the script, breakdown, shot list, storyboards, shooting schedule, and call sheets in one project, on every device the crew carries....

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indiewire.com /1 week ago

Is Meme Casting a Viable Hollywood Marketing Strategy?

Paramount's new "Street Fighter" reboot is generating as much hype for its eclectic cast as its IP. Its box-office success might be a case study in marketing through WTF casting.

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itsnicethat.com /4 days ago

The era of the book trailer: why Somesuch Editions are promoting novels like films

This production studio slash publishing house is all about cross-pollination. Tapping into its network of filmmakers, it makes “visual blurbs” to bring the pages of its novels to l...

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concreteplayground.com /2 days ago

From the Cinema to Your Couch: The New Movies to Buy or Rent This Month

Your next couch-and-popcorn session has a new lineup of films to choose from.

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