Latest updates for Fmcg Marketing

Fresh curated links around FMCG Marketing are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Essential FMCG Marketing Campaigns and Strategies: Boost Sales & Loyalty
  • FMCG ad spends resurge encouraged by uptick in customer sentiment
  • How to Start a Functional Beverage Brand: Free FMCG Webinar

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Fresh articles and ideas

Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

digitalagencynetwork.com /1 month ago

Essential FMCG Marketing Campaigns and Strategies: Boost Sales & Loyalty

We live in a world where consumer preferences shift as quickly as trends on social media, where brand loyalty is hard-won and easily lost, and where every click, like, and share co...

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thehindubusinessline.com /1 month ago

FMCG ad spends resurge encouraged by uptick in customer sentiment

Brands boost marketing spend expecting stronger demand amid improving macroeconomic conditions

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newswire.com /4 weeks ago

How to Start a Functional Beverage Brand: Free FMCG Webinar

Fast Moving Consumer Goods, Inc. Launches the CPG Brand Builder Series, a Free 12-Week Program for Beverage Founders, Investors, and Brand Managers Nationwide

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newswire.com /1 month ago

How to Start a Functional Beverage Brand: Free FMCG Webinar

Fast Moving Consumer Goods, Inc. Launches the CPG Brand Builder Series on July 23, 2026, a Free 12-Week Program for Beverage Founders, Investors, and Brand Managers Nationwide

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fnbnews.com /1 month ago

RSPL unveils campaign for new liquid detergent

RSPL Group has launched a new campaign for its recently introduced Ghadi Rapid Wash liquid detergent aimed at increasing awareness and adoption of

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thehindubusinessline.com /2 weeks ago

Top FMCG firms reshuffle leadership as industry navigates growth challenges

Companies are also contending with elevated input costs driven by geopolitical uncertainties and supply-chain disruptions, even as investors increasingly focus on sustainable growt...

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thehindubusinessline.com /1 month ago

International consumer products companies making strategic bets to accelerate growth in India market

From acquistion and increasing manufacturing footprint to ramping up distribution and focus on low price packs, companies are using various strategies to ride on India’s consumptio...

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thehindubusinessline.com /2 weeks ago

TV-digital ad mix helps FMCG brands shape purchase behaviour: Report

Combining TV and digital outperformed TV alone for nearly 75% of brands studied, while a balanced media mix delivered stronger impact for 80% of brands, an analysis by Worldpanel b...

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electronicsforu.com /2 days ago

JOB: Marketing/Brand Managers At EFY Group

Interested candidates can share their CVs at efyhro@efy.in Location: New Delhi or Gurugram / Work from Home (WFH) Company: EFY Group Roles and Responsibilities Expected Skills &amp...

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thehindubusinessline.com /1 month ago

Tata Consumer Products warms up to frozen foods as quick commerce changes the game

Managing Director and CEO Sunil D’Souza noted that quick commerce is enhancing India’s cold-chain infrastructure, making the category commercially viable

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ndtvprofit.com /3 weeks ago

FMCG Volume Growth Seen Slowing To 4% As War, Weak Monsoon Weigh: Worldpanel

The FMCG sector, which raised prices by about 2-5% in the June quarter, is turning to a mix of selective price increases and shrinkflation - reducing the quantity in packs without...

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freelancer.com /1 month ago

Instagram Ads

Our next marketing push centres on a tightly-focused Instagram ads campaign whose sole objective is to move 21- to 34-year-olds from the feed straight to our website. The product a...

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marketingdive.com /1 day ago

Campbell’s heats up digital focus amid marketing reformulation

Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet modern consumer tastes.

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thehindubusinessline.com /3 weeks ago

Colgate plans to step up ad spend as premium toothpaste business grows 6X market

Colgate-Palmolive India is doubling down on premium toothpaste, signalling higher advertising investments even at the cost of near-term margins as it sees substantially more headro...

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digitalagencynetwork.com /2 weeks ago

Fast Food Marketing Strategies to Grow Restaurant Brands

Do you ever wonder how your favorite fast food restaurant manages to stay ahead in the fierce competition, constantly tempting your taste buds and making your tummy rumble with its...

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digitalagencynetwork.com /6 days ago

Unstoppable Reach: Inside Monster Energy Marketing Campaigns that Conquered the Market

Monster Energy campaigns hit a bit differently. You’ve probably had a moment where you watched a Monster Energy video, a trophy truck ripping through a Mexican coastal town, a Moto...

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fnbnews.com /1 month ago

QSR industry rapidly expanding to Tier II and Tier III markets

Indian consumer market is undergoing a significant transformation fuelled by robust economic growth rising disposable incomes and increasing digital adoption According to an Ambit...

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businesstoday.in /1 month ago

FSSAI Penalizes AWL After Fortune Sunflower Oil Fails Vitamin D Test In Goa

The FSSAI’s regulatory action has now extended to AWL Agri Business, after a sunflower oil sample reportedly failed a vitamin D test in Goa. In this Business Today discussion, Gaur...

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ft.com /1 month ago

Coca-Cola and Unilever sales surge after World Cup marketing blitz

Soft-drink maker’s marketing included promoting Powerade in mid-game ‘hydration breaks’

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webwire.com /3 weeks ago

In the Market: A look at Fever-Tree's acceleration as it tours the U.S.

Our “In the Market” series explores how we bring our brands to life in our local markets, closest to our customers and consumers. This edition highlights an experiential campaign t...

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meprinter.com /1 month ago

Coca-Cola Unveils Visual Refresh Across Global Markets

The Coca‑Cola Company has launched a new global visual identity system, sustaining the brand’s iconicity with a fresh, dynamic, and scalable look The post Coca-Cola Unveils Visual...

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thehindubusinessline.com /1 month ago

Dabur India is actively scouting for acquisition targets : Global CEO

The FMCG major posted consolidated net profit of ₹591 crore in the June quarter up 15 per cent year-on-year

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campaignlive.co.uk /1 month ago

Coca-Cola homes in on families behind UK local hospitality businesses

The campaign was created by MHP Group.

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retail-focus.co.uk /1 week ago

In-Store Marketing Ideas for Better Customer Recall

Retail marketing works best when customers remember the store after they leave. Price promotions may drive an immediate purchase, but lasting recall depends on repeated visual cues...

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Sources covering Fmcg Marketing

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campaignlive.co.uk

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fnbnews.com

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digitalagencynetwork.com

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electronicsforu.com

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