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Fast-moving consumer goods businesses operate in a difficult space: shoppers expect novelty, but they also expect reliability, value, and products that fit easily into their routin...
AWL Agribusiness indicated that alternate channel, consisting of modern trade, quick-commerce and e-commerce, delivered “double-digit growth”
Fast Moving Consumer Goods, Inc. expands its national FMCG incubator with Trybe Spirits, a premium spirits brand positioned to leverage FMCG's commercialization, distribution, and...
Carrefour marketing campaigns have one awkward job: how do you make low prices, good food, convenience, and trust feel like one brand? It sounds simple until you remember what Carr...
Industry estimates are currently pointing to 9-11 per cent FMCG demand growth through the August-November festive period
Festive fervour and incentives to shop are flooding the ad space. FSSAI’s recent actions have spurred brands to start conversation around food quality too
AdPower has launched a major new marketing campaign inviting the next generation of food and beverage brands to embark on a relationship with outdoor and audio advertising
I’m getting ready to launch a new grocery-delivery app that aims to serve everyone—from busy professionals dashing between meetings to families stocking up for the week and late-ni...
The food industry has become exceptionally good at launching products New flavours formats and claims appear constantly Yet launch volume is a poor measure of progress because a pr...
We are looking for an experienced SaaS Marketing Consultant / Marketing Strategist to help us build a clear and practical marketing strategy for our technology and SaaS products....
SD Spirits Festival is proud to welcome Fast Moving Consumer Goods and Keg N Bottle as an official sponsor. FMCG and Keg N Bottle is the leading "Emerging Spirits Platform" focused...
Interested candidates can share their CVs at efyhro@efy.in Location: New Delhi or Gurugram / Work from Home (WFH) Company: EFY Group Roles and Responsibilities Expected Skills &...
Renowned all over the world, Pepsi is definitely a necessary component of people’s gatherings and meals! But have you ever wondered how this company came to be, given its evident s...
देश के एफएमसीजी बाजार में बड़ी गिरावट आई है. महंगाई, कम बारिश, घटती आय के चलते अप्रैल-जून तिमाही में 68 फीसदी रोजमर्रा उत्पादों की सेल गिर गई. ग्रामीण इलाकों में इसका सबसे अधिक असर...
Food and beverage is the most sensory category and the one where creator marketing consistently outperforms paid ads. Here is the strategy.Continue reading on Medium »
The Indian food and beverage industry is witnessing growing demand for contract manufacturing as brands seek to launch innovative products expand production capacity and meet evolv...
Launched with a purpose to revolutionise India s spice industry Zoff Foods strengthens its commitment to consumers and the ecosystem at large with a thought provoking campaign Know...
Influencer marketing looks simple until you actually have to manage it.Continue reading on Medium »
Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet modern consumer tastes.
Supplements: fattest margins, tightest rules. Creator marketing here needs compliance-first briefs and patience-proof measurement.Continue reading on Medium »
From experimental coffee processing to regionally inspired chocolates and artisanal cheese, producers are using in-person experiences to explain premium pricing
From Liquid Death’s use of AI to Graza’s packaging, upstarts are finding ways to take market share from legacy rivals with larger media budgets.
Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet modern consumer tastes.
Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed marketplace.”
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