Search results for Fmcg Marketing

HUL Fired Its Marketing Team and Hired Influencers. Here’s What They Actually Understood.

The FMCG giant that concluded the broadcast model was insufficient. On the bet that trust creates reach not the other way around.Continue reading on Medium »

FMCG sector set for steady Q4 on rural demand and volume growth

The FMCG sector anticipates a steady March quarter, buoyed by stable rural demand and urban recovery, despite subdued pricing in some segments. While raw material costs were suppor...

FMCG giants’ dilemma: Keep the ₹5 price point or raise prices?

5 Leading Beverage Marketing Strategies to Pop The Fizz on Success

Are you ready to dive into the world of beverages, where the fizz of innovation meets the stir of competition?  The global beverage industry is booming, with projections indicating...

FMCG firms report steady growth in Q4 amid geopolitical headwinds, led by stable demand environment

FMCG majors like Marico, Dabur and AWL Agri Business reported growth in both volumes and value, driven by pricing actions and strong category momentum

Cola wars in India fuel booming demand for visi-coolers and retail fridges

Beverage companies are aggressively expanding distribution by installing fridges in mom-and-pop shops across the country, turning cold storage units into key marketing and sales to...

Reliance targets multifold FMCG growth by 2030 through acquisitions, expansion

Reliance aims for significant FMCG growth by 2030 through acquisitions and global expansion, targeting leadership in consumer products.

Stock Target: FMCG stock that can deliver 40% returns Do you buy, sell or hold Godrej Consumer Products? Here is what th...

Synopsis:- A leading FMCG stock remains in focus after a ‘Buy’ call with a Rs 1,425 target, implying ~40% upside from Rs 1,019. Growth stayed strong at ~9–10%, with stable margins,...

Rural households spending on premium FMCG products jumps up by 10%

Rural household’s volume share in the super premium FMCG segment grew from 30 per cent in 2021 to 42 per cent in 2025

Clean label Natural less processed and chemical free

Consumption and purchase of processed food has increased due to factors such as urbanisation the rise of nuclear families the increasing number of working couples increased family...

Is Bajaj Consumer Care a Good FMCG Stock to Buy for the Long Term?

Synopsis:- Brokerage maintains a ‘Buy’ with Rs 600 target, implying 31% upside from Rs 457, backed by strong volume growth and margin expansion. Market share remains below 10% in a...

Pepsi Marketing Strategy: How the Brand Stays Ahead of the Competition

Renowned all over the world, Pepsi is definitely a necessary component of people’s gatherings and meals! But have you ever wondered how this company came to be, given its evident s...

FMCG stock with revenue growth guidance of 68% to add to your watchlist

Synopsis: A niche FMCG player with strong growth, high margins, and 68 percent FY26 guidance, backed by integration and expansion, making it a compelling high-growth player. The ar...

Tata Consumer reshapes FMCG playbook around quick commerce, innovation and wellness

Tata Consumer Products reported strong FY26 earnings, with revenue crossing ₹20,000 crore for the first time and profits and margins improving sharply

How Nestlé’s US CMO keeps tabs on changing consumer tastes

Vicki Felker discusses launching the CPG giant’s first at-home condiment brand, where AI is boosting efficiency and bigger bets on cultural marketing.  

Marico: 9 Acquisitions in 9 Years – How the Company Is Silently Building Its FMCG Leadership

Synopsis: While traditional FMCG growth remains steady, Marico is quietly building its next leg through acquisitions. With a growing portfolio of digital-first, premium brands, the...

LT Foods appoints Sud as CMO India Far East

LT Foods Ltd recently announced the appointment of Ritesh Sud as CMO India Far East reinforcing its strategic focus on furthering strengthening the brand led growth deepening consu...

Kraft Heinz hikes marketing spend 37% as turnaround takes shape

The CPG giant highlighted innovations like its new protein-packed Kraft Mac & Cheese and a five-year sponsorship deal with the NFL. 

Marketing a Franchise in a Crowded Market: Stand Out Without Overspending!

Marketing a franchise today can feel overwhelming. Every industry seems saturated, and potential buyers are constantly bombarded with ads, emails, and social media promotions. Stan...

Bisk Farm – Taking Indian Snacking To New Heights

EY | BT Hidden GEMs: In an exclusive conversation with Vijay Singh of Bisk Farm, we uncover the incredible journey of the brand—from Kolkata to a pan-India presence across 29 state...

The hot seat

Even before we could step into May, brands were already pulling out giftable ideas for Mother’s Day. Ad genius Piyush Pandey’s final campaign for Fevicol was unveiled by the brand

The hot seat

Even before we could step into May, brands were already pulling out giftable ideas for Mother’s Day. Ad genius Piyush Pandey’s final campaign for Fevicol was unveiled by the brand

Varun Beverages, ITC & Others: Which FMCG Stock Is Expected To Deliver The Highest Growth In Q4? 

Synopsis: FMCG companies like ITC Ltd, Britannia Industries Ltd, Hindustan Unilever Ltd, Varun Beverages Ltd, and Tata Consumer Products Ltd are expected to report a mixed Q4FY26,...

1. Market Agency: Modern Business Growth Partner

A market agency plays a major role in helping businesses grow in the digital world. Today, every company wants to build a strong online…Continue reading on Medium »