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Meet Fans Where the Are The post The Fandom Feed: Lean In appeared first on The Toy Book.
Creating and/or tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and experiential activation agency.
Fandom isn’t something that’s taken lightly by anyone who’s actually a fan.
A decade ago, success in media meant capturing the largest possible audience. Today, it increasingly comes from serving the superfans. But a deeper shift is underway. The most e...
Fantasy and anime fandoms understand imaginary economies almost instantly. A rare sword, a magic crystal, a limited banner character or a glowing upgrade material can feel valuable...
The new owner, Integrated Media Company, also owns Fandom, Gamespot and metacritic
Playstack will be sold for $151m, subject to shareholder approval
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