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For the latest trends in attention grabbing, I dropped in on the Experiential Marketing Summit 2026 at MGM Grand in Las Vegas. From Google Director of Events Amy Loskutoff giving...
The 24th annual Experiential Marketing Summit kicked off May 18 at MGM Grand Las Vegas with a theme that meets the moment: human connection in the digital age. As AI automates near...
Continued collaboration scales AI-powered content capture and post-event engagement across one of the industry’s leading experiential marketing events Event Marketer and Voxo are...
The 24th Experiential Marketing Summit brought more than 1,000 brand marketers and event industry professionals to the MGM Grand Las Vegas, May 18-20, for three days of inspiration...
Buckle up. You’ve got a front-row seat to experiential marketing’s most exclusive stage. The elite agencies that make up the 2026 It List are the ones delivering business outcomes...
The editors of Event Marketer announce the winners of the 24th annual Ex Awards, the experiential marketing industry’s most prestigious recognition program. This year’s program dre...
Cannes Lions 2026 will descend on the Palais des Festivals this month, drawing brand marketers, agency leaders and experience architects from across the globe. Amid the recognition...
Global consumer (B2C) and business (B2B) experiential marketing spending grew 8.3% to $138.94 billion in 2025 and is on pace to post accelerated growth of 10.3% in 2026, as one of...
Day two of the Experiential Marketing Summit offered up a jam-packed slate of hands-on experiences, curated off-sites and discussions focused on how fresh thinking, hyper- personal...
The experiential marketing industry has always thrived on paradox—spectacle and intimacy, scale and spontaneity, the planned and the unexpected. The post The 2026 It List: Recogniz...
The marketing event of the year will take place in Chicago on June 3-4. These resources will help you on the ground or if you’re watching online.
Submissions are Open for 2026 ADWEEK Experiential Awards
Submissions are Open for 2026 ADWEEK Experiential Awards
Just as the Experiential Marketing Summit was bringing inspiration to brand marketers, across the Las Vegas Strip, brands were finding new avenues for fandom at Licensing Expo, whi...
The pressure is on for event fabricators and exhibit builders as modern audiences demand not structures, but tangible, meaningful moments. The post 2026 Fab 50 Partner Showcase: Po...
Welcome to Studio Sessions, interviews filmed in the field with the minds behind the moments. In this episode, Leah Stark, director of experiential marketing at Ecolab, joins us at...
The who’s-who of the marketing and communications world converged from June 22-26 for a week of education, idea exchanges and relationship-building at the annual Cannes Lions Inter...
There's room to get creative with how you put your work out there in 2026. Event pros are finding fresh ways to let their craft speak for itself, from website updates to offline re...
More than 13,000 industry professionals gathered at IMEX Frankfurt this May, filling Messe Frankfurt with conversations about innovation, sustainability, inclusivity and the enduri...
The 2027 Food Safety Summit is scheduled for May 10-13, 2027, at the Donald E. Stephens Convention Center. For more information, visit https://www.food-safety.com/food-safety-summi...
Get the scoop on what went down at the marketing conference of the year
Experiential Planner Expo (EPEX) 2026 will return to Dubai on 2nd and 3rd September 2026, with Dubai Business Events (DBE), the city’s official convention bureau and part of the Du...
Go RVing has announced its dynamic new experiential event strategy for 2026, focusing on premium, high-visibility tentpole events that place the RV lifestyle directly at the center...
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