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The 24th annual Experiential Marketing Summit kicked off May 18 at MGM Grand Las Vegas with a theme that meets the moment: human connection in the digital age. As AI automates near...
For the latest trends in attention grabbing, I dropped in on the Experiential Marketing Summit 2026 at MGM Grand in Las Vegas. From Google Director of Events Amy Loskutoff giving...
The 24th annual EMS arrives in Las Vegas this month with a theme that feels fitting for the moment: human connection in the digital age. The post 10 Things We’re Fired up for at th...
The post Experiential Marketing That Connects appeared first on Event Marketer.
Travel content creators are racking up millions of views on city itinerary guides, hidden gem recommendations and flying hacks, and Expedia Group is tapping into their audiences by...
Day two of the Experiential Marketing Summit offered up a jam-packed slate of hands-on experiences, curated off-sites and discussions focused on how fresh thinking, hyper- personal...
Continued collaboration scales AI-powered content capture and post-event engagement across one of the industry’s leading experiential marketing events Event Marketer and Voxo are...
The editors of Event Marketer announce the winners of the 24th annual Ex Awards, the experiential marketing industry’s most prestigious recognition program. This year’s program dre...
Plus: Exclusive insights from three of the brand-side event marketers we chatted with on-site in their exhibits Shoptalk Spring 2026 took place March 24-26 at Mandalay Bay in Las V...
Headliners rocked the Empire Polo Grounds at Coachella 2026, but it was the brands who truly reached fever pitch. The post Coachella 2026: How 25 Brands Took Experiential Marketing...
The winner in this category is "Beyond Boundaries" George P. Johnson for DP World.
Sponsors can buy “awareness” anywhere. They can hire an agency, run ads all over the internet, and plaster their name across a thousand impressions. What they can’t easily buy is r...
From Nikon’s perspective, you can’t fully appreciate the power of a camera until you’ve taken it for a test drive. It’s the philosophy that’s been putting the brand’s experiential...
Top event professionals gathered at Thompson Palm Springs this week for the Executive Experience designed to turn up the volume on developing an action-oriented mindset. The post...
The double-decker bus is more than just a London icon or a commuter vehicle. It’s an experience of its own. From the open-top deck to the stacked structure, it offers panoramic cit...
The Experiential Marketing Measurement Coalition (EMMC) today announced a bold new chapter: the organization is rebranding as the Event Marketing Measurement Association (EMMA). T...
In the distraction age, experiential elements like immersive tunnels are blocking outside noise, adding elements of suspense or curiosity, and creating an effective transition from...
“It wasn’t our first rodeo, but it was our first Stagecoach.” That’s how American Eagle cmo Craig Brommers describes the retailer’s grand debut as the country music festival’s excl...
Much of marketing—events in particular—is fueled by technology. And it’s easy to see it as the driver. But technology is a tool. In any interaction, the human experience comes firs...
More than 100 CMOs gathered May 7 in Chicago for the third annual Marketing Vanguard Summit, sharing under Chatham House Rule their common challenges and troubleshooting solutions.
Our quarterly column from the Experiential Marketing Measurement Coalition tackles strategic planning... The post Guest Column: Four Tips to Get the Right Event Data from Your Supp...
Exclusive content, research and event experiences will help elevate the trade show exhibitor community Event Marketer, the world’s most trusted and widely read media brand coveri...
Consumers who are fatigued by the overstimulation and grand gestures often associated with todays’ brand activations may take comfort in a growing industry trend: miniaturized touc...
Matt Sincaglia, Board Member, Event Marketing Measurement Association Experiential marketers are masters at creating moments people remember. But in today’s business climate, unf...
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