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The days when companies used advertising to define what customers thought of them are over. Thanks to social media, customers now shape a brand’s image themselves. And in doing so,...
Retailers can close the loyalty gap by designing programs around customer needs rather than individual channels.
Compensation keeps people paid. Appreciation keeps them from leaving, and it costs exactly nothing.
In one way or another, we are all members of loyalty programs. Restaurants, hotels, airlines, rideshares, grocery stores, drug stores and even Pampers. Most fast-food restaurants o...
Lime Fresh Mexican Grill has launched "Lime Lover," a customer loyalty program operating under the brand's "Lime Loves You Back" campaign to reward guests across its Florida locati...
Loyalty programs remain a cornerstone of the modern cruise industry, rewarding frequent travelers with valuable perks like daily beverage vouchers, Wi-Fi packages, and priority acc...
Exely's internal data shows tiered loyalty rewards tied to direct bookings can reduce OTA dependency and protect margins when reward costs are benchmarked against re-acquisition co...
Drawing on Deloitte's 2024 consumer loyalty research across 9,800+ respondents, the piece argues hotels must shift from transactional points programs to experiential, AI-powered lo...
The Explora Club cruise loyalty program offers Explora Journeys passengers some truly valuable perks.
The data to win loyalty already exists; it just needs to reach customers when they need help.
Six strategies for winning lifelong customers, centered on prioritizing retention over acquisition, aligning employees to a clear CX vision, and consistently delivering experiences...
Loyalty used to be simple, collect points, unlock a voucher, come back and spend it. That model work...
Royal Caribbean Group continues to demonstrate remarkable strength within the modern vacation industry as repeat passengers consistently drive higher financial value and sustained...
When firms merge or are acquired, one of the first questions asked is 'what will the company now be called?' Big brands carry weight and that can inspire client loyalty.
Reading Time: < 1 minuteMichael Marchand, VP business development for EMEA at Laasie, explores how hotel loyalty is evolving to match modern demands for instant gratification....
Many leaders fall into the trap of thinking a “satisfied” customer is a loyal one. But behavioral science tells a different story: Mere satisfaction is a low bar that rarely preven...
Ask any bank executive why they run a rewards program and you'll get some version of the same answer...
Supporting the brand's mission to give meaningful memories over material items, Tinggly Rewards offers savings on future gifts for every occasion The post Tinggly Launches New ...
Nearly 3 in 10 Americans are "very" loyal to their favorite footwear brands, with nearly half buying new athletic shoes multiple times per year, according to data from CivicScience...
You might assume that customers completing a journey equals success. But our data shows that’s not true. When customers complete their journey but are uncertain whether what they d...
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