Latest updates for Event And Trade Show Marketing

Fresh curated links around Event and Trade Show Marketing are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Event Marketer and The Exhibitor Advocate Announce Strategic Alliance
  • EMS 2026: Seven Takeaways for Trade Show Exhibitors and Their Partners
  • The 2026 Fab 50: Recognizing the Event Industry’s Top Builders

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eventmarketer.com /1 month ago

Event Marketer and The Exhibitor Advocate Announce Strategic Alliance

Exclusive content, research and event experiences will help elevate the trade show exhibitor community   Event Marketer, the world’s most trusted and widely read media brand coveri...

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eventmarketer.com /4 weeks ago

EMS 2026: Seven Takeaways for Trade Show Exhibitors and Their Partners

The 24th Experiential Marketing Summit brought more than 1,000 brand marketers and event industry professionals to the MGM Grand Las Vegas, May 18-20, for three days of inspiration...

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eventmarketer.com /3 weeks ago

The 2026 Fab 50: Recognizing the Event Industry’s Top Builders

“If you’re not putting on a show, you’re just paying for a spot on the carpet.” That’s Don Jeter, cmo of Torq, a company that recently hosted a 20-foot-tall inflatable skeleton and...

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eventmarketer.com /4 weeks ago

Dream Team Tips: Designing Trackable Pipeline, Avoiding ‘Broad-stroke’ Strategies

Every event marketer knows the feeling: You’ve built an exceptional experience, the energy was undeniable, but then comes the question, “But what did we get for it?” For b-to-b eve...

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eventmarketer.com /1 month ago

How Square Leveled Up the Fun at the 2026 National Restaurant Association Show

You hear it all the time: “Trade shows are no fun.” Square disagreed.  For the 2026 National Restaurant Association Show, which took place May 16-19 at McCormick Place in Chicago,...

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cater-event.com /3 weeks ago

How Event Pros Are Showcasing Their Work in 2026

There's room to get creative with how you put your work out there in 2026. Event pros are finding fresh ways to let their craft speak for itself, from website updates to offline re...

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entrepreneur.com /1 month ago

The Trade Show Strategy No One Is Talking About — and How It Built Nearly $1M in Pipeline

We turned a 10x10 booth into a live content engine that generated 80+ videos and nearly $1 million in pipeline. Here’s how.

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eventmarketer.com /1 month ago

Complex Messaging, Outstanding Designs: Our Top 10 Exhibits at ASCO 2026

The American Society of Clinical Oncology (ASCO) 2026 Annual Meeting brought together more than 40,000 professionals at McCormick Place in Chicago May 29 through June 2 to explore...

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smartmeetings.com /1 month ago

What I Heard at Experiential Marketing Summit 2026

For the latest trends in attention grabbing, I dropped in on the Experiential Marketing Summit 2026 at MGM Grand in Las Vegas.  From Google Director of Events Amy Loskutoff giving...

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eventmarketer.com /3 weeks ago

2026 Fab 50 Partner Showcase: Portraits, Perspectives, Q&As and Case Studies

The pressure is on for event fabricators and exhibit builders as modern audiences demand not structures, but tangible, meaningful moments. The post 2026 Fab 50 Partner Showcase: Po...

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eventmarketer.com /3 weeks ago

The 2026 It List: Recognizing the Top 100 Event Agencies

The experiential marketing industry has always thrived on paradox—spectacle and intimacy, scale and spontaneity, the planned and the unexpected. The post The 2026 It List: Recogniz...

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eventmarketer.com /1 month ago

Field Report: How Brands Built Connection at Licensing Expo 2026, Starting with the Badge

Just as the Experiential Marketing Summit was bringing inspiration to brand marketers, across the Las Vegas Strip, brands were finding new avenues for fandom at Licensing Expo, whi...

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moviamedia.com /1 month ago

Creative Advertising Ideas for Live Events

Image source: google Live events give brands something digital ads cannot offer on their own. They create physical attention. People can see, touch, hear, photograph, and share the...

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eventmarketer.com /1 month ago

Guest Column: Four Easy Steps to Setting Measurable Event Objectives

Matt Sincaglia, Board Member, Event Marketing Measurement Association   Experiential marketers are masters at creating moments people remember. But in today’s business climate, unf...

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rooferscoffeeshop.com /3 weeks ago

Expanding contractor support at regional trade shows

expanding-contractor-support-at-regional-trade-shows

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eventmarketer.com /3 weeks ago

2026 It List Showcase: Agency Profiles, Perspectives, Q&As and Case Studies of Excellence

Buckle up. You’ve got a front-row seat to experiential marketing’s most exclusive stage. The elite agencies that make up the 2026 It List are the ones delivering business outcomes...

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eventmarketer.com /1 month ago

EMS 2026 Opens with Field Trips, Forums and the 2026 Ex Awards

The 24th annual Experiential Marketing Summit kicked off May 18 at MGM Grand Las Vegas with a theme that meets the moment: human connection in the digital age. As AI automates near...

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eventmarketer.com /1 month ago

Winners Unveiled: The 2026 Ex Awards

The editors of Event Marketer announce the winners of the 24th annual Ex Awards, the experiential marketing industry’s most prestigious recognition program. This year’s program dre...

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salesforce.com /1 month ago

Run every HCP Event on Time, on Budget, and in Compliance with Agentforce

From field dinners to national speaker programs, here's how a unified platform changes the game in HCP event management.

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eventmarketer.com /1 month ago

Event Marketer and Voxo Continue Partnership for the Experiential Marketing Summit 2026

Continued collaboration scales AI-powered content capture and post-event engagement across one of the industry’s leading experiential marketing events   Event Marketer and Voxo are...

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cater-event.com /1 month ago

Events Can’t Afford the Technical Risk of Legacy IT

Today’s event planners are under constant pressure. Shows are more bandwidth-intensive, hybrid expectations are now standard, and tolerance for technical failure is no longer toler...

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eventmarketer.com /1 month ago

Experiential Marketing Trend of the Week: The Keepsake Long Game

Forget the branded tote stuffed with collateral and QR codes. The post-show “experience” today is becoming a well-crafted campaign, with the on-site hero engagement as the jumping...

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supplychaingamechanger.com /1 month ago

4 Ways an Exhibition Stand can be Eye Catching!

Exhibitions and trade shows are a great way for businesses to showcase their products and services to a wide audience. However, with so many exhibitors vying for attention, it can...

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martechseries.com /2 days ago

New Research from Cvent Reveals Marketer Confidence in Events as a Pipeline Growth Channel

Cvent CONNECT 2026 convenes global marketing leaders around a single strategic shift: events are one of most effective channels for building trust, capturing intent, and generating...

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Sources covering Event And Trade Show Marketing

martechseries.com

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movia.media

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supplychaingamechanger.com

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catersource.com

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entrepreneur.com

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eventmarketer.com

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