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Storytelling is an important part of every successful event. But the post-event story you tell your executives is just as critical. The post Expert Insights on How to Fortify Your...
From field dinners to national speaker programs, here's how a unified platform changes the game in HCP event management.
Today’s event planners are under constant pressure. Shows are more bandwidth-intensive, hybrid expectations are now standard, and tolerance for technical failure is no longer toler...
https://www.rubyforum.org/t/launching-the-events-category-a-new-place-for-discussing-ruby-conferences-and-meetups/478
Successful event measurement practices are selective about what they track and measure. The post Event Measurement Tech 411: An Update on Beacons appeared first on Event Marketer.
This week’s hot takes on hot topics in experiential marketing cover Dogsters’ Paws of Fame experience, Carrera Eyewear’s Paint My Ride Tour and Puma’s Hidden Frequencies. The post...
A sold-out crowd of 150,000 music fans swarmed the grounds at NYC’s Flushing Meadows Corona Park from June 5-7 for the annual Governors Ball Music Festival, where performances by 6...
This week’s hot takes on hot topics in experiential marketing cover Peter Parker’s Apartment Tour, a Wimbledon-inspired activation in Central Park and X Games’ High Noon Sun Club....
The Event Marketing Measurement Association (EMMA, formerly EMMC) has launched the industry’s most comprehensive event measurement certification course, designed for event and mark...
Every event marketer knows the feeling: You’ve built an exceptional experience, the energy was undeniable, but then comes the question, “But what did we get for it?” For b-to-b eve...
There's room to get creative with how you put your work out there in 2026. Event pros are finding fresh ways to let their craft speak for itself, from website updates to offline re...
What does strong event performance look like in 2026? According to the just-released MDG Event Industry Trend Report, Why Events Must Prove Their Value in 2026 and Beyond, “Events...
Research shows that on-site engagement is the second most important metric being tracked and measured among both b-to-b and b-to-c event marketers. The post Five Ways to Elevate th...
Drupal work now extends beyond implementation alone. Four Asheville sessions show where accessibility, AI, components, and local tooling shape delivery.
Experiential marketers reveal the unique challenges of the ad festival.
For the latest trends in attention grabbing, I dropped in on the Experiential Marketing Summit 2026 at MGM Grand in Las Vegas. From Google Director of Events Amy Loskutoff giving...
Our Cannes Lions 2026 coverage continues with more brand action from the annual festival of creativity, this year June 22-26. From patisseries to panels, here’s a look at another b...
Image source: google Live events give brands something digital ads cannot offer on their own. They create physical attention. People can see, touch, hear, photograph, and share the...
Exclusive content, research and event experiences will help elevate the trade show exhibitor community Event Marketer, the world’s most trusted and widely read media brand coveri...
“If you’re not putting on a show, you’re just paying for a spot on the carpet.” That’s Don Jeter, cmo of Torq, a company that recently hosted a 20-foot-tall inflatable skeleton and...
The brainchild of lil aaron’s brand Hazheart, the free event drew an audience from all sides of the internet and LA.
Matt Sincaglia, Board Member, Event Marketing Measurement Association Experiential marketers are masters at creating moments people remember. But in today’s business climate, unf...
The editors of Event Marketer announce the winners of the 24th annual Ex Awards, the experiential marketing industry’s most prestigious recognition program. This year’s program dre...
Travelers heading to the US for festivals like EDC Las Vegas or Ultra Miami often spend anywhere from several hundred to over a thousand euros on tickets, flights, and accommodatio...
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