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This complete guide will explain India’s Shifting Entertainment Habits, how entertainment preferences are changing, why interactive experiences are becoming popular, ... Read more...
Splintered screen. From Drishyam 3 to microdramas, India’s ₹59,000-cr entertainment industry is grappling with an audience puzzle
Youth audiences are crucial for entering homes; their openness to new stories is highly significant
India's music streaming economy is growing like never before. That's the big takeaway from the India edition of this year's Loud & Clear report, Spotify's annual look at how ar...
As per estimates by IMI-EY, the country had 14 million paid subscriptions in 2025, up 37% over 2024, and is expected to grow to 28-30 million by 2028 with the focus turning to stro...
There’s a swagger to unscripted TV producers in India right now. The rise in streaming coupled with a desire to push boundaries has seen the nation shift from a more passive import...
Technology has taken regional storytelling beyond its traditional audiences, but storyteller, filmmaker and actor Sudhanshu Rai believes the change is not only about access. With G...
Actors Kiara Advani, Parineeti Chopra hop on the trend, while Vijay Varma, Farah Khan share real 80's throwbacks
मुंबई। सितंबर का पहला वीकएंड ओटीटी दर्शकों के लिए काफी खास रहने वाला है। इस सप्ताह नेटफ्लिक्स, जियोहॉटस्टार, प्राइम वीडियो, सोनीलिव और एप्पल टीवी+ जैसे प्लेटफॉर्म पर फिल्में, वेब स...
Reality shows, cricket turn advertisers' safe bets
Reality shows, cricket turn advertisers' safe bets
JioHotstar will only have entertainment content when it launches in the UK, Canada, and Singapore.
Advertisers bet on movie stars to stand out in IPL 2026 season
Advertisers bet on movie stars to stand out in IPL 2026 season
AI, connected TV, programmatic buying reshape Indias digital ad market
Looking back at how entertainment used to be, you can see that there were obvious categories. Films belonged
Decoding a few must-have accessories that deserve a spot in your festive wardrobe. Continue reading ...
Bollywood memes have always been a thing. They have literally managed to bring back careers of fading celebrities. But filmmaker Bahaish Kapoor’s Bollywood memes, built on classic...
ET Snapchat Genz Index- Young India chooses steady money over risky trends
This complete guide will explain What are Digital Entertainment Platforms, how they are growing across Asian markets, why they are ... Read more The post Digital Entertainment Pla...
Brands still bank on cricketers as Bollywood appeal fades
Brands still bank on cricketers as Bollywood appeal fades
India’s leading telecom operator, Bharti Airtel, has expanded its digital entertainment offering with the introduction of Bites, a dedicated section ... Read More
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