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Many branded entertainment projects go nowhere. Here's what to ask before attempting to create entertainment.
The show, which starts Monday, is doubling down on topics like creators to differentiate in a crowded events calendar and court more decision-makers.
From introducing new characters in unexpected spaces to bringing fan favorites to iconic locations, The Walt Disney Company is bringing the magic of the movies to life across the g...
Brand partners are set to be stars at Bravo Fan Fest 2026.
Best entertainment and sports PR campaigns of 2026: Topps earned 308.3M impressions and Miami Fashion Week 1,140 placements. See why each campaign worked.
Stagwell shop Today on the Moon helped find comedy in the betting platform’s fictional offices alongside the likes of LeBron James and Spike Lee.
As fan-first marketing spreads, brands are starting to operate more like entertainment and media companies.
“Mirror Mix” features seven rising artists and will be promoted through a partnership with lyrics platform Genius around its Open Mic content series.
From global AR activations to experiences built around live moments, Snapchat offers TV marketers a unique way to connect with Gen Z.
It’s spooky season, but the only thing scary about these horror movie campaigns is how much buzz they could build on a shoestring budget. We’re entering 5 horror movie marketing ca...
BBDO Chicago is behind “Screentime,” a campaign that gives crime thrillers, telenovelas and “Survivor” a humorous spin.
Best Buy Pitches Itself as a Media Production Company With Studios and Influencers
Best Buy Pitches Itself as a Media Production Company With Studios and Influencers
New opportunities exist for brand integration into Hollywood series and films.
A new joint venture called Tekta seeks to streamline marketing activations with student athletes and make them more measurable for clients.
A roving Tabby Tour will host live performances and other experiences while Spotify is building out a custom hub for sharing music tastes.
Universal Music Group is seeking a Director, Marketing and Artist Development. This role will serve as a strategic and operational leader for a creative marketing team focused on a...
Walk through Dubai on any given evening and you’ll notice something. Brands aren’t just advertising here. They’re performing. Every launch…Continue reading on Medium »
This article provides a practical guide to how digital marketing & video production can work together to help businesses across ... Read more The post Digital Marketing &...
Event marketing turns a live gathering into brand engagement through direct participation. See the strategy, real examples, ROI data, and FAQs for 2026.
When consumers have endless content choices, look to brand salience matters to get attention.
Brands lawyer up before using movie characters in ads
Brands lawyer up before using movie characters in ads
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