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What makes entertainment marketing campaigns become cultural moments? Not just another release announcement? Actually, the “strongest” entertainment marketing campaigns tell audien...
Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural relevance.
As a VP, Marketing Strategy, you will serve as the chief strategist for a diverse roster ranging from emerging talent to global icons. You will be expected to leverage a deep under...
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This post was created in partnership with TelevisaUnivision Consumer behavior is being shaped by cultural moments, and brands must leverage this cultural economy to stay relevant...
EntertainmentVC, a media holdings company with a focus on developing iconic IP, announced during the Cannes Film Festival Wednesday that The post EntertainmentVC Rebrands as Rated...
Exclusive content, research and event experiences will help elevate the trade show exhibitor community Event Marketer, the world’s most trusted and widely read media brand coveri...
This week’s hot takes on hot topics in experiential marketing cover Peter Parker’s Apartment Tour, a Wimbledon-inspired activation in Central Park and X Games’ High Noon Sun Club....
The setlist is one part of the story. The marketing apparatus running alongside it is the other.
Buckle up. You’ve got a front-row seat to experiential marketing’s most exclusive stage. The elite agencies that make up the 2026 It List are the ones delivering business outcomes...
“If you’re not putting on a show, you’re just paying for a spot on the carpet.” That’s Don Jeter, cmo of Torq, a company that recently hosted a 20-foot-tall inflatable skeleton and...
A pair of efforts for the upcoming Will Ferrell vehicle “The Hawk” show how the streamer is focusing on more bespoke brand partnerships.
Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an IShowSpeed partnership.
Meet Hollywood’s 26 top marketing masterminds of 2026 — the stars, influencers and CMOs who turned viral moments into real-world sales and billion-dollar brands.
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty tie-up with JCPenney.
As a Brand Manager, you are responsible for managing artist accounts and developing product strategy with creative oversight across a roster of artists. As the central lead for eac...
As a Brand Manager, you are responsible for managing artist accounts and developing product strategy with creative oversight across a roster of artists. As the central lead for eac...
By Markice Moore Every actor knows what it feels like to chase the next call. A booking can change the temperature around your name. A strong credit can get you...
Image source: google Live events give brands something digital ads cannot offer on their own. They create physical attention. People can see, touch, hear, photograph, and share the...
Amazon MGM Studios and Warner Bros. veteran Adam Keen has founded Agenda Collective, a new full-service entertainment PR firm, designed to support across film, TV, corporate and aw...
Studios can now plan, activate, and measure TV campaigns directly against verified ticket sales Ampersand, the audience-first TV advertising sales and technology company, announced...
Josh Cole of Slick City shares his strongest and simplest marketing lesson. From theme parks and trampoline parks to virtual reality experiences, Josh Cole has built a career aroun...
The 20-year-old YouTube creator, whose A24 film Backrooms premieres May 29, has created a new kind of rollout strategy.
The Manager, Fan Engagement is responsible for supporting the execution of fan engagement strategies across Epic Records’ artist roster by managing day-to-day digital and audience...
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