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Z-Man® introduces the Octane MinnowZ™, a ribbed swimbait featuring the innovative SWAG™ tail and durable ElaZtech® construction. It delivers lifelike, stable swimming action...
Z-Man’s new ChatterBait PZ2 is a next-gen bladed jig built to catch bass without breaking the bank. Replacing the Project Z ChatterBait, it features upgraded details, durability, a...
The Z-Man TRD Finesse Jig brings the Ned Rig’s proven finesse approach to a compact skirted jig, adding bulk for bigger bass, tournament-ready performance, and a snag-resistant des...
Award-winning and built for serious anglers. The new Z-Man ChatterBait® Elite EVO™ HD won Best Wired & Skirted Lure at ICAST 2026. Designed for heavy cover and trophy bass,...
Flambeau's Zerust® Max Waterproof Tuff Tainer™ protects tackle from both water and rust. Its waterproof seal and built-in Zerust® Vapor Corrosion Inhibitor technology release a...
Z-Man® introduces the MudStudZ™, a first-of-its-kind pre-rigged saltwater swimbait that mimics natural mud minnows with lifelike action and legendary 10X Tough durability. Built...
In recent RC history a new color has become extremely popular. DRC set out to bring this color to the RC community in sheathing form. They are happy to announce this new color is "...
Dropshotting is entering a new era. The Flutter GIZMO brings Japanese design innovation to North American bass anglers, combining an intricate insect profile with multi-appendage a...
It is about that time of year where much of what we are throwing is constructed from foam. Terrestrial season is upon us, in the last 15-20 years, the commercial fly scene has seen...
A trout-fishing renaissance is driving demand for true ultralight gear. The new DAIWA IPRIMI LT is purpose-built for trout anglers, offering the finesse, light-line control and lur...
When the wake is too much, slow it down. 🎣 DAIWA’s new Wake Magic brings the Japanese “dead-slow roll” technique stateside, using a subtle surface crawl to coax wary bass...
Zebco made history at ICAST 2026, winning Best of Show—the first Rather Outdoors brand to earn the event’s top honor. Rhino’s relaunch impressed with a new lineup of spinning rods...
A Seaguar insider explains fake fluoro, cheap resins, and what actually matters for catching fish The post Fluorocarbon Line Was a Total Accident. Two Fishermen Figured Out the Res...
Lake Champlain showed out for the SPRO Bassmaster Elite Series, and it forced the field to play a completely different game than we’ve seen lately. In the past few years, Lake Cham...
The next-gen TRIUMPH Freshwater Series earned Best Freshwater Rod at ICAST 2026. Upgraded with LEGEND ELITE-inspired ergonomics, improved SCII carbon fiber, premium components, and...
The dog days are officially upon us. In many places around the country, the sun is blistering right now. Simply put, trying to convince a giant bass to eat right now can be tough....
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