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Z-Man® has unveiled the new EVO™ Swim Jig, a tournament-grade bass lure that combines the sleek design of the ChatterBait® Elite EVO™ with a premium swim jig. Built to perfor...
Built for anglers who fish hard, the Z-Man ChatterBait Elite EVO HD is a heavy-duty bladed jig designed to withstand thick cover, brutal hooksets, and powerful fights. Based on the...
Z-Man® introduces the Octane MinnowZ™, a ribbed swimbait featuring the innovative SWAG™ tail and durable ElaZtech® construction. It delivers lifelike, stable swimming action...
Z-Man® introduces the MudStudZ™, a first-of-its-kind pre-rigged saltwater swimbait that mimics natural mud minnows with lifelike action and legendary 10X Tough durability. Built...
For 2027, St. Croix introduces Mojo Ice Combos, pairing premium Mojo Ice rods with SEVIIN 800-size spinning reels. Featuring lightweight solid carbon blanks, high sensitivity, cust...
The new Z-Man Kingpin™ upgrades the classic soft stickbait with innovative Sinking ElaZtech® material. It delivers the natural fall and subtle action bass anglers trust while of...
KILGORE, Texas – July 13, 2026 – Evolution Outdoor, a leading provider of high-quality fishing gear, is proud to unveil new tackle storage solutions at ICAST 2026. Among multiple p...
Soft jerkbaits are a go-to for bass fishing in almost any condition, but traditional PVC versions lack durability and action. Z-Man's new Stuntmanâ„¢ changes that with Sinking ElaZ...
For 20+ years, Z-Man® has driven softbait innovation with its durable, buoyant ElaZtech® material, transforming the fishing industry. Now, its new proprietary Sinking ElaZtech deli...
Seasonal shift to early summer changes largemouth bass behavior. In northern lakes, fish move to weedlines where jerkbaits trigger reaction strikes through vegetation. In southern...
Spoons and spinners are great, but don’t overlook these new-school bass lures for monster browns The post How to Catch Big Trout on Soft Plastics appeared first on Outdoor Life.
In this video, Simon ties a fantastic jigged PMD pattern that should be a staple in everyone’s summer box. Pale Morning Duns or Pale Evening Duns (PMD or PEDs) are small yellow to...
The chatterbait is an incredibly versatile bass lure. Here's how to make the most of it The post The Ultimate Guide to Fishing a Chatterbait appeared first on Outdoor Life.
Green Drakes are one of the most famed mayflies in the world. Here in the US, the insects can be broken into two broad categories: Eastern and Western Green Drakes. Although both a...
SEVIIN expands its best-selling GF reel lineup with new GF COLOR RUSH casting and spinning reels. Featuring the same proven reliability, smooth performance, and value anglers trust...
Santee Cooper did NOT disappoint. The Bassmaster Elite Series was once again in South Carolina this past weekend, and much like Lake Murray the weekend before, Santee Cooper brough...
These hefty lures can score the bass of a lifetime if you know how (and when) to use them The post How to Fish Glide Baits: The Trendiest Way to Catch a Giant Largemouth Bass appea...
The Bassmaster Elite Series made its way to North Carolina this past weekend for some coastal bass fishing in the brackish waters of the Pasquotank River and the Albemarle Sound, w...
Major League Fishing’s Bass Pro Tour stop on Oklahoma’s Grand Lake proved to be quite the mixed bag of bass techniques. As a viewer, it’s always more to see pro anglers utilize a v...
Jiggerpoling was an old-school technique for landing lots of summer bass. Here’s how it worked The post This Forgotten Bass Fishing Tactic Required 18-Foot Poles and Massive Lures...
Yellow Sallies are a small, yet important summer bug in the Western US. They are often overlooked as other warm weather stoneflies are much larger like Salmonflies, Skwalas, Gold S...
SEVIIN has unveiled its all-new 300-size LUNEX casting reels, reinforcing St. Croix's commitment to getting it right from the start. Built on years of development, the new reels de...
July is right around the corner (‘MERICA!), it’s hot as all hell right now as most of the United States is about to get hit with a massive heat wave this week, and while those kind...
Built on nearly 80 years of angler trust, SEVIIN Reels prioritizes reliability above all else. Designed by the St. Croix Family of Brands, every reel is rigorously tested on the wa...
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