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EA Sports FC, Madden NFL Publisher Announces EA Advertising

"Where brands come to play." There's a new announcement today from EA, but it's not a fresh Battlefield or Titanfall game. Instead, the publishing giant has announced EA Advertisin...

EA releases College Football Mobile as paid progression is removed from College Football 27

Electronic Arts has officially released EA Sports College Football Mobile. Available now on Android and iOS, the free-to-play title lets players build and manage their own college...

EA forms new division to bring even more ads to games

Electronic Arts has formed a new division focused on bringing more ads into video games. The platform, appropriately named EA Advertising, will work with brands to incorporate thei...

EA launches advertising platform for in-game brand integrations

Electronic Arts has launched EA Advertising, a new platform designed to help brands connect with players across its portfolio of games. The company said EA Advertising will allow...

EA College Football Mobile 27 brings America's game to mobile for the first time

For most of us, the name EA will be synonymous with their FC series of football games, and before that, their partnership with FIFA. But in America, it's their spin on the classic...

EA created an entire division to push more in-game ads

EA is making a big push for more in-game advertising.

Electronic Arts Announces Plans To Cram Far More Advertising Into Its Games

EA Advertising will serve up real-time dynamic ads inside EA Sports titles

EA Is Reportedly Making Another Round of Layoffs 'To Better Meet Fans' Changing Needs'

This is all happening amidst the $55 billion Saudi Arabian deal. EA, the publisher behind the EA Sports FC and F1 games, is now reportedly laying off several employees from its U.S...

EA announces advertising platform to launch ads 'directly into gameplay'

The new EA Advertising platform is launching with partnerships from Visa, Red Bull, Xfinity, Lowe's, Peacock, and Mountain Dew.

EA Lays Off Unknown Number Of People Ahead Of Expected $55 Billion Sale To Saudi Arabia

This is at least the third round of layoffs from EA just this year

EA just launched a new business that wants to sneak ads naturally in your games

EA has launched EA Advertising, a new business that will bring brands directly into gameplay through dynamic in-game integrations and live experiences.

EA Has Been Putting Ads in Their Games for Decades

EA is one of the giants of the gaming industry, with titles like Madden, The Sims, and Battlefield ensuring they remain a perpetually core company within the industry ecosystem. Ev...

CFB 27 Ditches Controversial Microtransactions After Massive Blowback

EA Sports has announced that it has removed the CFB 27 microtransaction system that people hated from the get-go. In a statement, EA said, "We will remove all paid progression opti...

EA Launches In-Game Advertising Platform, and the Question of Who Gets In Matters

​ Electronic Arts has launched EA Advertising, a dedicated platform that places brand content directly inside gameplay. Announced this month and reported by Gamesindustry Biz, the...

One of EA’s Best Games Ever Is Now Less Than $1

One of the best games that publisher Electronic Arts has ever released is now selling for an absurd price that’s less than $1. Despite being criticized quite often, EA has still be...

One of EA’s Best Games Ever Is Now Less Than $1

One of the best games that publisher Electronic Arts has ever released is now selling for an absurd price that’s less than $1. Despite being criticized quite often, EA has still be...

$70 EA Sports College Football 27 Locks Single-Player Content Behind Microtransactions And Earns ‘Mostly Negative’ Ratin...

EA has removed features present in College Football 26 and replaced them with microtransactions for its sequel

EA Sports FC 26 The World's Game Update Screenshots

EA Announces New Plan To Launch Ads “Directly Into Gameplay” After Working On In-Game Ads For Decades Already

In an announcement that is sure to unsettle players but please investors, Electronic Arts has announced a new program to bring in-game ads to its games in ways that EA claims won't...

EA SPORTS UFC 6 launches on PlayStation5 and Xbox Series X|S

Electronic Arts Inc has launched EA SPORTS UFC 6 on PlayStation5 and Xbox Series X|S, delivering next-level fighter fidelity to fans worldwide. Cutting-edge Markerless Capture and...

Electronic Arts запустила сервис для рекламодателей, позволяющий интегрировать рекламу в игровой процесс

Американский издатель и разработчик Electronic Arts объявил о запуске платформы EA Advertising, в рамках которой рекламодатели смогут встраивать рекламу непосредственно в игровой п...

Latest EA sports game review bombed over single-player microtransactions

Fans of EA Sports College Football 27 are revolting over the game’s sneaky microtransactions, but it’s claimed EA won’t cave no matter how loud the backlash gets.

EA Launches Advertising Platform That Promises Non-Disruptive Brand Integration Into Its Games

Electronic Arts has announced EA Advertising, a new platform “transforming how brands connect with audiences through digital and real-world experiences across its global portfolio...

What EA FC 27 Must Fix to Stay Relevant in Football’s Digital Future

The EA Sports FC series of games have become an integral part of the global football ecosystem. Each annual release has institutional weight, determining how gamers worldwide inter...