Search results for Dual Branding

Under One Roof: The Opportunities and Challenges of Co-Branding

Mrs. Fields and TCBY Franchisee Dave Thakkar discusses the appeal of co-branding touching on shared operational costs, cross-purchasing opportunities, maintaining brand identity, ...

The Container Store Preps for Dual Branding

Chain launches liquidations to make room for Bed Bath & Beyond merch.

Brand Architecture: A Strategic Mandate For Paramount And Warner Bros.

Entertainment and brand architecture are now front and center as the Paramount-Warner Bros. merger unfolds. New York Magazine has a story about David Ellison and what Mr. Ellison m...

A Common Branding Conundrum: Building a Brand With a Trademark That Is in Use by a Competitor

Consider the following scenario: you have just landed on a new brand name for your business or product. However, you discover that another business is already using it, but has not...

Synergy in a slice: Inside the dual-concept model driving Hungry Howie’s Texas expansion

Entrepreneur Jay Dhaliwal is leveraging a high-traffic "one-stop-shop" model in Fort Worth by operating a lean Hungry Howie’s franchise within a co-branded gas station and liquor s...

Imperial Dade and BradyPLUS announce unified brand: Imperial Brady

Imperial Dade, a Jersey City distributor of foodservice, janitorial and sanitation services, and industrial packaging products and solutions, and BradyPLUS, a Las Vegas-based provi...

Shoe Carnival ditches rebanner strategy

The company sees renewed merit in running its namesake and Shoe Station brands as independent components of its portfolio.

FanDuel Embraces Dual Fandom with Collectible Football Scarves in Canada

FanDuel has launched a campaign in Canada to celebrate the country's unique 'dual fandom' culture during this summer's international football tournaments. The initiative, called 'D...

Veriu unveils new identity with dual brand integrated tower in South Australia

Veriu Group reveals a new brand identity, LiveStay, and breaks ground on Australia’s first dual brand development combining co-living with an apartment hotel in Adelaide. The post...

Head To Toe Brands And Netsertive Drive Multi-Brand Growth, Powered By Back-End Technology And Systems Integrations

Westbridge Named Licensing Rep. for Two Hall of Fame Brands

The agency will expand reach for the Pop Culture Hall of Fame and the Model Car Hall of Fame. The post Westbridge Named Licensing Rep. for Two Hall of Fame Brands appeared first o...

Soft brand strategies

Reading Time: < 1 minuteSoft brands are becoming a key development decision as hotel owners seek global distribution and scalable growth in competitive markets. The post Soft...

Multi-Location Franchise Marketing Strategies That Drive Customer Acquisition and Recruitment Simultaneously

Multi-Location Franchise Marketing Strategies That Drive Customer Acquisition and Recruitment Simultaneously Multi-location franchise growth often depends on two goals happening at...

Dual-branded Applebee’s-IHOP restaurant opens in Oldham County

The first dual-branded Applebee's-IHOP restaurant opened Tuesday in Oldham County.

Dollar General bridges onsite, offsite retail media with new solution

Brands will be able to activate and optimize offsite and onsite inventory within The Trade Desk for the first time through an integration supported by Kevel.

How Under Armour Forgot The First Rule Of Brand Strategy

Never confuse the customer. Once, at an advertising agency meeting with our IHG client, one of the agencies admitted that their commercials for Holiday Inn and Holiday Inn Express...

Audemars Piguet x Swatch: where brand proliferation becomes brand preservation

Is AP's partnership with Swatch is a way of establishing ownership over its design among the public?

Brand vs. Performance

In many marketing departments, “Brand” and “Performance” are treated like rival factions. One is seen as the “fluffy” creative side, the other as the “hard” data side. One builds a...

Co-Located Bed Bath & Beyond/The Container Store Unveiled

Fort Worth locale reflects combined brands’ “Everything Home” mission.

For Tommy Bahama, restaurants and retail are a potent pairing

The clothing company has carved out a unique niche in casual dining with its combination of retail stores and restaurants.

Raw Pearls to take over Samuel Jones Pearls

Although both names will fall under a single company, Raw Pearls said each will maintain its unique identity and offering

Amid Dual-Brand Dispute, Applebee’s Sues Franchisee Over Its Purchase of Logan’s Roadhouse

Applebee’s argues Sunil Dharod and SSCP Management violated the franchise agreement by acquiring Logan’s, which the franchisor says is a direct competitor. Applebee’s filed its cou...

Your Businesses Shouldn’t Compete — Here’s the Complete Playbook to Making Your Brands Collab, From Someone Who’s Doing...

A lot of entrepreneurs are sitting on gold mines and don't even realize that the businesses they already own could be collaborating with each other. Here's the real breakdown.

Pennbridge Hospitality Opens Dual-Branded Marriott Hotel in Boise, Idaho

BOISE, Idaho—Pennbridge Hospitality opened the AC Hotel Boise Downtown and Element by Marriott Boise Downtown, bringing two Marriott flags under one roof in downtown Boise. The 296...