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This digital advertising software firm delivers measurement and analytics tools to help brands and publishers optimize campaign performance.
The platform extended its partnership with DoubleVerify to offer post-bid assurance, allowing brands to understand where and how ads are delivered.
New Industry Leading offering helps advertisers avoid low-quality AI-generated content and safeguard brand reputation across social and video platforms DoubleVerify (“DV”) (NY...
Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative led by the data and identity platform OpenAP. The init...
Publishers that want access to programmatic CTV demand are under immense pressure to include alternative IDs like The Trade Desk’s Unified ID 2.0 in their bid requests. The idea is...
Transparency On The Beach POSSIBLE in Miami, like most ad tech conferences, serves as a petri dish for product launches and press releases about partnership deals. On Monday, Integ...
Certification-backed and AI-enabled, the IAB Diligence Platform expands to Germany, helping brands, agencies, and ad tech companies manage GDPR compliance efficiently across the EU...
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