Social Media Ideas for Doubleclick For Publishers

Chef Simon Quadruples Revenue Per Page with Opti Digital

The French culinary publisher increases the value of every page through faster ad delivery, high-impact ad experiences and continuous monetisation optimisation, while preserving us...

BloomIdea: Measuring ChatGPT ads on Drupal, from the browser and from the server

Since September, advertisers in Europe can buy ads inside ChatGPT, and the Ads Manager asks for two things before it can tell you whether they work: a measurement pixel in the brow...

Подбор рекламных объектов в DSP: сколько стоит найти нужный баннер за сто миллисекунд

Мне давно было любопытно разобраться, как в RTB (Real Time Bidding — аукционная закупка рекламы в реальном времени) устроена хайлоад часть. Задача выглядит сложной: от площадок иде...

Introducing The Netflix Pixel (Netflixel?); FTC Approves The Publicis-LiveRamp Deal

Pixel Me Rollin’  After recent layoffs, Netflix headed into earnings with a fresh pitch to advertisers. On Tuesday, Netflix unveiled what it calls the Netflix Pixel, an add-on to t...

The Auction Flip: Prebid’s Plan To Swap Places With Google

Google won’t have to break up its SSP and ad server. So this week, Prebid unveiled its plan to help Google fulfill the court’s requirements at its annual Prebid Summit. Then: how b...

Chrome Has A New Way To Measure Ad Overload On The Web

Ad-cluttered websites are bad for users. Who among hasn’t waited with mounting frustration for a banner-stuffed article to load or an ad-chocked webpage to struggle into view? But...

DV Launches Attribution Measurement and Advances Brand Suitability for ChatGPT Ads

DV helps advertisers measure the impact of advertising in ChatGPT across the customer journey while developing brand risk and suitability pilots for conversational advertising Doub...

Putting A Price On Publisher Value; Twitch’s New AI Is Too Safe To Handle

Inside Google's pay-per-value pilot program. And: Twitch’s latest AI offering is new technology that can contribute to an old problem. The post Putting A Price On Publisher Value;...

Primele campanii ChatGPT Ads din România s-au blocat la feedul de produse. DWF construiește şi publicǎ grat...

DWF creeazГ‡ЕЅ Г€в„ўi pune la dispoziÈ›ie ГѓВ®n mod public Г€в„ўi gratuit chatgptads.dwf.ro, un instrument care converteГ€в„ўte feedurile de produse din Google Merchant Center Г...

Publishers Are Spending Hundreds of Millions a Month Buying Traffic

Exclusive data reveals that publishers’ paid search budgets have risen 274% in the last three years, part of an industry-wide response to traffic declines

Everyone Has Joined The Chat; Meanwhile, McDonald’s Joins The Ad Industry

Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or preferred platform partner. Think Walmart and The Trade D...

Amazon DSP Audience Overlap Analysis and the Cost of Reaching the Same Shopper Twice

Amazon DSP audience overlap analysis helps brands see whether campaigns are expanding reach or repeatedly reaching the same shoppers.With multiple prospecting, retargeting, and ful...

Taboola Eyes The Finance Vertical With An Offer To Acquire Ad Network Dianomi

Taboola has made an offer to buy Dianomi, a UK-based ad tech company that connects financial advertisers with premium business and finance publishers. Terms of the deal include a c...

Google Is Feeding Bad Data To Rival Scrapers; YouTube (Still) Can’t Pick A Side

Google is targeting scrapers; YouTube insists it's not trying to replace traditional TV; and publishers are wary of agentic media buying. The post Google Is Feeding Bad Data To Riv...

Meta Sequenced Events: Optimize for Qualified Website Leads

Learn how Meta Sequenced Events let advertisers optimize for qualified website leads based on two events completed in order. The post Meta Sequenced Events: Optimize for Qualified...

Chrome Can Now Measure Exactly How Obnoxious Your Website’s Ads Are

Chrome can now measure exactly how obnoxious a website’s ads are, from how much of your screen they swallow to how much data and CPU time they burn. Those ad-stuffed websites can f...

Desktop Site on Android: 2 Taps in Chrome, Firefox & More

Two taps gets you the full desktop site on Android, one setting makes it stick. Steps for Chrome, Firefox, and Samsung Internet, plus testing tips.

Prebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM

Last month, a federal court ordered Google to integrate with Prebid but didn’t say how. So Prebid is writing the instructions itself. The organization is moving ahead with a propos...

Meta’s ads MCP server comes to Databricks: Put your customer intelligence to work in advertising campaigns

Here’s a familiar scenario for enterprise advertisers: the data team has done real...

Seeing Double with the iPhone Duo [FREE]

Learn about best practices for developing for the iPhone Duo, and get a sneak peek at the upcoming API changes in iOS 27.1, specifically for the Duo!

Introducing Vertical Video Unification with Display & Video 360.

Unify vertical video buys with Google Display & Video 360. See how Unilever boosted reach by 24% using Gemini-powered measurement. Get the details.

OpenAI Is Piloting Brand Suitability Controls With DoubleVerify and IAS

The company is also testing a larger, image-led ad format and expanding its measurement partners.

First Input Delay (FID)

Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS

Oh, what a tangled WebKit we weave. Earlier this week, AdExchanger reported that Apple’s iOS 27 update from two weeks ago quietly blocked a handful of programmatic data players – i...