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Most donors aren’t looking for a relationship with your organization — they’re looking for belonging. Discover five research‑backed ways to design donor experiences that create co...
Some donor relations words matter more than others. See which terms can sharpen your messaging, build trust, and improve every ask.
Every donor conversation should be co-creative. A few years ago I enrolled in an intensive coaching course. It wasn’t designed just for aspiring professional coaches, but for any...
Donor Liaison Intern SCharles@afsc.org Fri, 06/26/2026 - 16:40 The Donor Liaison Intern will assist the Leadership Gifts Department in donor outreach, contributing to...
Consistent email outreach leads to greater engagement, which can increase both your retention rate and the amount of donations you receive throughout the year. Rather than squeezin...
Awareness alone is passive I wish I had a dime for every time a nonprofit board or staff member told me “We’re the best kept secret in town; if people knew what we do, they’d give...
Outdated donor segmentation focuses on gift size and campaign labels. Learn how mindset‑based segmentation can create one mission story and a sustainable fundraising engine. The po...
Shifting politics are creating economic uncertainty for all, and it’s especially scary for U.S. nonprofits who, on average, receive about a third of their total funding from Federa...
Donors expect nonprofits to know them the way Netflix and Amazon do. That means coordinated messaging across every channel — and the data infrastructure to back it up. Here's what...
Donor Marketing Coordinator rmarcus@afsc.org Fri, 05/29/2026 - 13:05 The Donor Marketing Coordinator supports multichannel fundraising efforts in support of AFSC’s mi...
Facts inform, but stories move donors to act. Here's why leading with storytelling — not the organizational pitch — is the most powerful tool for fundraising, plus two practical sh...
In a recent post I clairified why you must Make ‘Do Unto Others’ Your Nonprofit’s Golden Rule. Stop asking what your donors can do for you. Ask what you can do for your donors. Bec...
Donors assume charities consent to third‑party online giving platform pages — and base their trust partly on fees and how quickly donations arrive. Here's what this donor perspecti...
With the donor base shrinking and acquisition costs rising, one underused strategy stands out: deploying volunteers as door-openers for new prospects. Here's a practical framework...
Success in major gift fundraising relies on making donor prospects an offer they can’t refuse. What’s a donor offer, you wonder? It’s what a donor receives in return for their anti...
After working with thousands of donor-conceived families, I have found concerns about donor siblings to be common but manageable.
Unpack what drives Gen Z and millennial donors — and how to build the trust and relationships that keep them giving over time.
Matching gift challenge programs can drive more donors, sustainers and mid-level upgrades — but only if you secure the right match and tailor the offer by channel. See how to use s...
Less than 5% of U.S. wealth is held in cash — yet cash makes up roughly 85% of all charitable gifts. Here's how fundraisers can close that gap by asking for what donors actually ha...
One of the hardest things for nonprofit organizations to do is admit they need donors. That’s too bad, because donors need to be needed. Here’s an excerpt from a letter I got recen...
Do donors want their gifts to cover your light bills? Staff salaries? Office supplies? The short answer is no. Donors want to make your core work happen. The boring stuff that make...
Discover how to turn event energy into mission-fueling donations. This guide breaks down the common barriers to face-to-face fundraising and shares actionable ways to build a seaml...
I really like this envelope that showed up in my mail: It has a lot going on, but there’s one thing I especially want to point out. See those two “handwritten” lines at the lower l...
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