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With the donor base shrinking and acquisition costs rising, one underused strategy stands out: deploying volunteers as door-openers for new prospects. Here's a practical framework...
Nonprofit prospect research provides the funder intelligence and wealth analysis needed to pinpoint new major donors, surface "hidden gems" in your current database, and build a hi...
Kindsight and Apra International have released a benchmarking study and prospect development maturity index designed to help fundraising organizations evaluate and strengthen their...
Donor Liaison Intern SCharles@afsc.org Fri, 06/26/2026 - 16:40 The Donor Liaison Intern will assist the Leadership Gifts Department in donor outreach, contributing to...
Success in major gift fundraising relies on making donor prospects an offer they can’t refuse. What’s a donor offer, you wonder? It’s what a donor receives in return for their anti...
Outdated donor segmentation focuses on gift size and campaign labels. Learn how mindset‑based segmentation can create one mission story and a sustainable fundraising engine. The po...
Donors expect nonprofits to know them the way Netflix and Amazon do. That means coordinated messaging across every channel — and the data infrastructure to back it up. Here's what...
Shifting politics are creating economic uncertainty for all, and it’s especially scary for U.S. nonprofits who, on average, receive about a third of their total funding from Federa...
Awareness alone is passive I wish I had a dime for every time a nonprofit board or staff member told me “We’re the best kept secret in town; if people knew what we do, they’d give...
Facts inform, but stories move donors to act. Here's why leading with storytelling — not the organizational pitch — is the most powerful tool for fundraising, plus two practical sh...
Less than 5% of U.S. wealth is held in cash — yet cash makes up roughly 85% of all charitable gifts. Here's how fundraisers can close that gap by asking for what donors actually ha...
Matching gift challenge programs can drive more donors, sustainers and mid-level upgrades — but only if you secure the right match and tailor the offer by channel. See how to use s...
I really like this envelope that showed up in my mail: It has a lot going on, but there’s one thing I especially want to point out. See those two “handwritten” lines at the lower l...
As more donors ask AI where to give, traditional SEO isn’t enough. Here's how to strengthen your nonprofit’s AI discoverability using assets you already have so your organization s...
One of the hardest things for nonprofit organizations to do is admit they need donors. That’s too bad, because donors need to be needed. Here’s an excerpt from a letter I got recen...
Donor Marketing Coordinator rmarcus@afsc.org Fri, 05/29/2026 - 13:05 The Donor Marketing Coordinator supports multichannel fundraising efforts in support of AFSC’s mi...
Which major donor prospects are your best ‘piece of pie?’ Do you think Bill Gates, Warren Buffet or MacKenzie Scott are likely prospects for major giving to your nonprofit? Sadly,...
No matter the season or what’s in the news, there are always people in need of medical resources. But nonprofits that provide those resources receive most of their donations during...
Many sales teams invest heavily in pipeline management while leaving prospecting inconsistent or overly dependent on rep intuition. As a result, the flow of qualified opportunities...
Most donors aren’t looking for a relationship with your organization — they’re looking for belonging. Discover five research‑backed ways to design donor experiences that create co...
Choosing the right month matters less than matching your fundraising campaigns to your donors’ habits and your team’s capacity. Here’s what you need to know to time appeals for str...
Every donor conversation should be co-creative. A few years ago I enrolled in an intensive coaching course. It wasn’t designed just for aspiring professional coaches, but for any...
Discover how to turn event energy into mission-fueling donations. This guide breaks down the common barriers to face-to-face fundraising and shares actionable ways to build a seaml...
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