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A donor’s journey can break down before a gift is complete and after the thank-you page. See where form friction, payment barriers and weak follow-up can cost nonprofits future sup...
Are steady mid-level donors really stagnant — or are dashboards rewarding the wrong behavior? Rethink the metrics that guide retention, stewardship and upgrade decisions. The post...
Okay, you’ve sent an immediate thank you that adheres to the 3 P’s — the ‘holy trinity’ of successful donor retention. You’ve further welcomed the donor in with a series of automat...
Small details can send powerful signals to donors. Four real-world scenarios show how to strengthen relationships, personalize outreach and avoid trust-eroding missteps. Put these...
This is a smart way to organically build a monthly donor program. 1. Make monthly giving the default on your donation landing page. 2. Create an ask string with smaller amounts — n...
A strong first impression sets the tone for everything that will follow. We all know this. But we don’t always live this. Especially in our relationships with donors. But, making a...
What moves a donor from interest to action? Three factors can shape the decision to give — and help nonprofits strengthen messages, explain impact and reduce friction. The post 3 R...
In Part 1 of this 3-part series about the too-often-overlooked “secret” strategy of making good impressions, I discussed the critical importance of making a good first impression....
Many nonprofits frequently fall into traps surrounding their donor analytics processes. Uncover five common donor analytics mistakes—from siloed records to neglecting retention met...
Nonprofit events are valuable opportunities to cultivate donor relationships, but ignoring regular donors' plus-ones leaves potential support on the table. Discover actionable tact...
Donor database problems rarely stay in the database. They can shape how your team works and what it trusts. Explore three ways to keep data health on the leadership agenda. The pos...
Your team may hit its goals while donors fall through the gaps. Where does the disconnect happen, and what can leaders change? Take a closer look at how your team is organized. The...
The Florida State athletic department has spent the past several years asking supporters to invest in the future of the Seminoles. Those efforts have produced financial wins in pre...
Growing your list is not the same as growing participation. Explore practical ways to build relationships, create low-pressure entry points and help supporters, volunteers and memb...
The more publicly people commit, the more resistant they are to changing their minds This article is about the psychology of securing lasting donor commitments. Something that’s cr...
More money, fewer donors: Where should CEOs focus their time? A broad donor base still matters, but not every relationship needs the same approach. See how to make both systems wor...
Is this how you’re making your donor feel?!?! BOO! Halloween is creeping up on us, so I’ve got some really scary stuff for you! Don’t get too spooked. There are also a few treats...
Ready to get your share of the major gift goodies? Every organization should have a major gifts program. That’s where much of the philanthropic money is. It’s a rare organization t...
An appeal can be ready while the path to giving is not. Before your year-end launch, check what donors see, where they get stuck and what happens after a gift. The post A Year-End...
The best customer retention strategies after Black Friday come down to one thing: giving that first-time buyer a reason to [...] Read More... The post 12 customer retention strateg...
Steps to take before clients commit to giving.
Villanova's 1842 Day showcased various fundraising strategies, including dollar-for-dollar matches, fixed-dollar unlocks, and participation triggers. These incentives influence don...
Political fundraising texts will crowd donors’ phones this fall. Use three value-first nonprofit messages to engage supporters before year-end. The post 3 Nonprofit Texts to Break...
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