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Before making the next ask, consider what the relationship can hold. The overlooked work after a first gift may shape whether a new donor chooses to stay connected to your mission....
A donor’s journey can break down before a gift is complete and after the thank-you page. See where form friction, payment barriers and weak follow-up can cost nonprofits future sup...
Gross revenue and response rate can hide warning signs in a donor file. Rethink the metrics your board uses to build healthier, more durable donor relationships. The post The Fundr...
Donors are more likely to stay engaged when they feel seen, valued and connected to your mission. Explore the questions that can turn routine stewardship into stronger donor relati...
A donor’s experience hinges on what happens after the gift is made. Learn how back-office systems, daily gift reports and clear thank-you workflows can turn “boring” operations int...
This is a smart way to organically build a monthly donor program. 1. Make monthly giving the default on your donation landing page. 2. Create an ask string with smaller amounts — n...
A donor’s age is only one data point, but it can sharpen segmentation, prospecting and outreach. See how to use it to tailor communications and build more relevant donor relationsh...
Developing new supporter engagement programs takes a sustained approach. Many organizations overlook the “missing middle” in their supporter base: donors who give more than average...
Waiting for donors to engage may be costing nonprofits valuable relationships. See how predictive insights can help teams identify likely supporters earlier and invest acquisition...
If attracting predictable contribution income from individuals is a goal for you (and it definitely should be unless you’re only seeking to raise money one time), you need to assur...
Reducing donor fatigue doesn’t have to mean raising less money. Discover creative techniques to diversify revenue streams and strengthen donor relationships. The post Creative Tech...
Reducing donor fatigue doesn’t have to mean raising less money. Discover creative techniques to diversify revenue streams and strengthen donor relationships. The post Creative Tech...
When was the last time a donor felt truly known by your organization? See how small, intentional touchpoints and honest conversations can shift major gift relationships from transa...
Nonprofits don’t keep corporate partners by waiting for renewal season. Learn how to use the PARTNER framework and year‑round communication to help your corporate champions prove i...
As automation reshapes outreach, intentional communication can help donors feel known. Explore how thoughtful messages and handwritten notes can support stronger, longer-lasting re...
Some donors plan a future gift but never share their intentions. Use trust-building outreach and meaningful stewardship to encourage planned gift disclosure before a surprise beque...
Often, when presenting to the Board of Directors of an organization, I ask a simple question: “How much money was contributed last year in the 50 United States, from all sources to...
There’s a first time for everything, if you will it What makes us think a perfect stranger, who’s never given to our organization before, will choose to do so? It’s highly counter...
If the answer is “not always,” you’re not alone. But you may be making fundraising decisions with incomplete — or incorrect — information. When we begin working with a client, we a...
Loyal, content customers are worth their weight in gold, literally; acquiring a new customer costs five to 25 times more than retaining an existing one, according to Harvard Busine...
Success in major gift fundraising relies on making donor prospects an offer they can’t refuse. What’s a donor offer, you wonder? It’s what a donor receives in return for their anti...
Limited time does not have to mean reactive fundraising. Learn how stronger workflows, clearer priorities and accessible donor data can protect time for stewardship and donor relat...
The best customer retention strategies after Black Friday come down to one thing: giving that first-time buyer a reason to [...] Read More... The post 12 customer retention strateg...
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