Why You Need to Know about the Donor Hierarchy of Needs
In a recent post I clairified why you must Make ‘Do Unto Others’ Your Nonprofit’s Golden Rule. Stop asking what your donors can do for you. Ask what you can do for your donors. Bec...
Search fresh public links, source activity, and post angles for Donor Psychology.
Fresh curated links around Donor Psychology are collected here so marketers can spot useful updates and turn timely ideas into posts faster.
Recent items include:
Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.
In a recent post I clairified why you must Make ‘Do Unto Others’ Your Nonprofit’s Golden Rule. Stop asking what your donors can do for you. Ask what you can do for your donors. Bec...
Donors say they want data, but empathy is what drives them to move from passive support to active involvement. Here’s why donors respond to faces and real stories, why “personalize...
Fundraising has very little to do with money — at least that's the argument here. From $5 memo-line notes to six-figure wires, every gift represents a human being letting go of som...
A common belief in fundraising is that donors need to take a rest from giving for some time after they donate. Seems intuitively correct. It’s not correct. It’s one of the most des...
What’s it like to be a donor to your organization? You might be surprised. What you believe is happening could be a long way from what’s actually happening. Try doing some of these...
All the things we say about fundraising come down to just a couple of facts about human beings, says the Boomerang Blog, at Why Donors Give: The Deep Human Need to Matter. Here’s t...
A deep dive into the hidden drivers of generosity—identity, emotion, and trust—and how nonprofits can remove friction from the giving process. The post [PODCAST] Neurogiving Explai...
Nonprofits are widely trusted — so why are fewer people giving? New insights suggest the issue isn’t confidence, but connection. Leaders must rethink how organizations engage donor...
Donors who use donor-advised funds give more, volunteer more frequently, and take a more strategic, values-driven approach to philanthropy, new data shows.
Philanthropy, Not Fundraising I’m going to go out on a limb here and make an assumption. Here goes: Your goal is to attract supporters and invest in long-term relationships that w...
Fundraise Up’s Tara Broughel and Matt Bowe key findings from the “Pulse of the Donor” benchmark report, including why more donors are giving smaller gifts and how mobile, social, a...
Nonprofits have worked to avoid over-soliciting donors, but new data suggests that caution may be going too far. When organizations do ask, most people give — raising new questions...
Great donor conversations don’t always lead to great gifts. The missing piece is often the offer itself. Here’s how to create a major donor offer that clearly connects passion, pur...
Every donor conversation should be co-creative. A few years ago I enrolled in an intensive coaching course. It wasn’t designed just for aspiring professional coaches, but for any...
Less than 5% of U.S. wealth is held in cash — yet cash makes up roughly 85% of all charitable gifts. Here's how fundraisers can close that gap by asking for what donors actually ha...
Nonprofits are losing donors even as revenue grows, which puts new pressure on donor acquisition. Sector experts share how authentic connections can help you attract high‑value don...
Most nonprofits misdiagnose why donors leave. The real problem isn't a generosity deficit — it's a stewardship deficit. Here's what a donor stewardship strategy actually requires,...
Younger donors aren’t disengaged — they’re giving differently. One quirky fundraising example highlights how peer-to-peer fundraising can help nonprofits stay relevant, even when s...
The Donor-Advised Fund Research Collaborative (DAFRC) has released "Financial Planning in the Age of Donor-Advised Funds", the first large-scale study examining how, when, and why...
Your donation page is the "moment of truth" for every supporter. This comprehensive guide from Donorbox and Nonprofit Hub shares actionable insights on modern donor expectations, s...
The most fragile relationships you have are those with first-time donors. While the average new donor retention rate sits at just 14%, smart nonprofits know that securing the "gold...
Donor lifetime value has grown nearly 18% and median gifts are up 20%, while recurring giving approaches 21% of revenue, new data shows. At the same time, first-to-second gift conv...
Use SocialBu to discover ideas, generate post drafts, and schedule them across your social channels.