Donors Don’t Just Want a Relationship — They Want Belonging
Most donors aren’t looking for a relationship with your organization — they’re looking for belonging. Discover five research‑backed ways to design donor experiences that create co...
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Most donors aren’t looking for a relationship with your organization — they’re looking for belonging. Discover five research‑backed ways to design donor experiences that create co...
In a recent post I clairified why you must Make ‘Do Unto Others’ Your Nonprofit’s Golden Rule. Stop asking what your donors can do for you. Ask what you can do for your donors. Bec...
Success in major gift fundraising relies on making donor prospects an offer they can’t refuse. What’s a donor offer, you wonder? It’s what a donor receives in return for their anti...
A deep dive into the hidden drivers of generosity—identity, emotion, and trust—and how nonprofits can remove friction from the giving process. The post [PODCAST] Neurogiving Explai...
Outdated donor segmentation focuses on gift size and campaign labels. Learn how mindset‑based segmentation can create one mission story and a sustainable fundraising engine. The po...
Donors assume charities consent to third‑party online giving platform pages — and base their trust partly on fees and how quickly donations arrive. Here's what this donor perspecti...
Every donor conversation should be co-creative. A few years ago I enrolled in an intensive coaching course. It wasn’t designed just for aspiring professional coaches, but for any...
Less than 5% of U.S. wealth is held in cash — yet cash makes up roughly 85% of all charitable gifts. Here's how fundraisers can close that gap by asking for what donors actually ha...
Facts inform, but stories move donors to act. Here's why leading with storytelling — not the organizational pitch — is the most powerful tool for fundraising, plus two practical sh...
The Donor-Advised Fund Research Collaborative (DAFRC) has released "Financial Planning in the Age of Donor-Advised Funds", the first large-scale study examining how, when, and why...
Your donation page is the "moment of truth" for every supporter. This comprehensive guide from Donorbox and Nonprofit Hub shares actionable insights on modern donor expectations, s...
Shifting politics are creating economic uncertainty for all, and it’s especially scary for U.S. nonprofits who, on average, receive about a third of their total funding from Federa...
Awareness alone is passive I wish I had a dime for every time a nonprofit board or staff member told me “We’re the best kept secret in town; if people knew what we do, they’d give...
After working with thousands of donor-conceived families, I have found concerns about donor siblings to be common but manageable.
Many people have never heard of double donation. Fewer still understand the hidden questions, losses, and emotional work these families have to navigate.
The anguish of losing money because an expected tax deduction fails to materialize initiates loss aversion. It can lead a donor to avoid that discomfort by not donating again.
Unpack what drives Gen Z and millennial donors — and how to build the trust and relationships that keep them giving over time.
One fundraising mistake that’s so tempting to make: Telling donors that hardly anyone is supporting your cause … thus their gift is extra important. It seems like a good idea. It’s...
Soliciting donations from your supporters is hard work. It requires identifying prospects, building relationships, and ultimately asking them to contribute to your organization. Lu...
Teaching: Researchers are beginning to understand altruism in new ways. This student activity highlights the real-world implications.
Discover how to turn event energy into mission-fueling donations. This guide breaks down the common barriers to face-to-face fundraising and shares actionable ways to build a seaml...
It’s surprisingly easy: Don’t instruct; inspire. People don’t give because you’ve made them understand how you do your work. They give when they can see how your organization helps...
It’s time to bring a bit of clairity to your nonprofit culture. Is it an empathic one? Or an indifferent one? Is it a giving one? Or a greedy one? If you want gifts you must give t...
There is an informal gift economy that folk psychologists have trouble understanding and navigating. A little reflection can help make this economy work for you.
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