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A donor’s journey can break down before a gift is complete and after the thank-you page. See where form friction, payment barriers and weak follow-up can cost nonprofits future sup...
When was the last time a donor felt truly known by your organization? See how small, intentional touchpoints and honest conversations can shift major gift relationships from transa...
Often, when presenting to the Board of Directors of an organization, I ask a simple question: “How much money was contributed last year in the 50 United States, from all sources to...
Some donors plan a future gift but never share their intentions. Use trust-building outreach and meaningful stewardship to encourage planned gift disclosure before a surprise beque...
A donor’s experience hinges on what happens after the gift is made. Learn how back-office systems, daily gift reports and clear thank-you workflows can turn “boring” operations int...
Donors are more likely to stay engaged when they feel seen, valued and connected to your mission. Explore the questions that can turn routine stewardship into stronger donor relati...
Success in major gift fundraising relies on making donor prospects an offer they can’t refuse. What’s a donor offer, you wonder? It’s what a donor receives in return for their anti...
A donor’s age is only one data point, but it can sharpen segmentation, prospecting and outreach. See how to use it to tailor communications and build more relevant donor relationsh...
Before making the next ask, consider what the relationship can hold. The overlooked work after a first gift may shape whether a new donor chooses to stay connected to your mission....
Waiting for donors to engage may be costing nonprofits valuable relationships. See how predictive insights can help teams identify likely supporters earlier and invest acquisition...
There’s a first time for everything, if you will it What makes us think a perfect stranger, who’s never given to our organization before, will choose to do so? It’s highly counter...
Newly wealthy donors often feel anxious, not abundant. Learn practical ways to build trust, recognize non-financial capital and step into a true adviser role with post-IPO prospect...
If the answer is “not always,” you’re not alone. But you may be making fundraising decisions with incomplete — or incorrect — information. When we begin working with a client, we a...
Gross revenue and response rate can hide warning signs in a donor file. Rethink the metrics your board uses to build healthier, more durable donor relationships. The post The Fundr...
As automation reshapes outreach, intentional communication can help donors feel known. Explore how thoughtful messages and handwritten notes can support stronger, longer-lasting re...
Black Americans are four times more likely to end up on dialysis as whites, yet they are half as likely to be accepted for transplantation as their white counterparts, according to...
By Steven Jon Kaplan Donating Stock May Increase the Size of Your Charitable Gift Many people who think they have little in the way of disposable income may have considerable stock...
Developing new supporter engagement programs takes a sustained approach. Many organizations overlook the “missing middle” in their supporter base: donors who give more than average...
Reducing donor fatigue doesn’t have to mean raising less money. Discover creative techniques to diversify revenue streams and strengthen donor relationships. The post Creative Tech...
Reducing donor fatigue doesn’t have to mean raising less money. Discover creative techniques to diversify revenue streams and strengthen donor relationships. The post Creative Tech...
This is a smart way to organically build a monthly donor program. 1. Make monthly giving the default on your donation landing page. 2. Create an ask string with smaller amounts — n...
Organ donation is often presented as a question of generosity. A person dies, another person needs an organ, and the gift of donation seems to allow life to continue. In many cases...
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