Social Media Ideas for Diverse Marketing

"Drilling Down" - Diversity in Photography

By Skip CohenIt's Marketing Monday, and while I'm running low on new suggestions to help make 2026 one of your very best years in business, I'm not done yet! It's July, and for man...

Lucky Generals, Neverland, Leo, Wonderhood and Ace of Hearts join Diversity Standards Collective model

Move comes as figures show the share of Cannes Lions sessions focused on DEI dropped this year.

88Percent launches at Cannes to challenge marketing's Western lens

As brands hunt for growth beyond mature markets, 88Percent will rally around the Global Majority, with Campaign Asia-Pacific hosting a fireside conversation with former Mastercard...

Marketing created generational stereotypes, now it must dismantle them

The future is intergenerational. Diversity in age among agencies should matter more than it currently does.

Ulta’s CMO on blending brand building and omnichannel marketing

Kelly Mahoney digs into how the beauty retailer is driving growth with a playbook that spans cultural partnerships, TikTok Shop, retail media and more.

Content Campaign Multicasting To Enhance Brand Value: Marketing Services Expand

FrogDesk Consulting, Branding & Marketing Services has expanded its strategic multicasting approach, optimizing client content for over 300 channels to enhance organic traffic...

Anduril's Jeff Miller says the company's "divergent" recruitment campaign is working

Anduril's "divergent" recruitment campaign is paying off with increased recruitment and a more efficient talent process, says CMO Jeff Miller.

How challenger brands can stand out with fewer marketing swings

Dan Eisenberg, CMO at Chicago-based agency Blue Chip, discusses how brands such as Emerald Nuts compete against corporate giants.

Ulta’s chief marketer on blending brand building and omnichannel marketing

Kelly Mahoney digs into how the beauty retailer is driving growth with a playbook that spans cultural partnerships, TikTok Shop, retail media and more.

Diversify Event – July 15-29

Designed for shoppers who appreciate individuality and creativity, Diversify offers a boutique shopping experience where fashion, home décor, and lifestyle come together under one...

When your portfolio has multiple brands and no shared visual standard

Different agencies, different settings, no shared standard. Here is what closing that gap looks like across a wine group.Large wine groups know what inconsistency looks...

Sarah McQuintiff Joins Diverse Marketing as Director of Key Account Sales

Fresh from Mattel, McQuintiff brings more than two decades of sales experience to the team. The post Sarah McQuintiff Joins Diverse Marketing as Director of Key Account Sales appea...

Diversify Event – June 15-29

Designed for shoppers who appreciate individuality and creativity, Diversify offers a boutique shopping experience where fashion, home décor, and lifestyle come together under one...

A Playbook for Marketers That Puts the Spotlight on the Culture Economy

This post was created in partnership with TelevisaUnivision  Consumer behavior is being shaped by cultural moments, and brands must leverage this cultural economy to stay relevant...

Hillcrest Engages Market One Media Group Inc.

Marketing Starts with Listening

CANFIELD, Ohio – In this excerpt from The Business Journal Roundtable Series featuring the marketing industry, panelists discuss how agencies determine the most effective marketing...

Digital Marketing Strategies

Digital Marketing Strategies for Your Car-Sharing Company Car share companies have emerged as an eco-friendly and convenient alternative to traditional car ownership, revolutionizi...

“Unsexy” Marketing Channels Are Beating Digital by big Margins

Most marketing plans are relying solely on digital marketing, and they are missing traditional revenue-boosting advertising channels.

Cultural Relevance in Marketing

A Conrad New York Downtown executive outlines how hotels can use destination storytelling, co-created itineraries, multilingual content, and local partnerships to build cultural re...

Is Unilever’s ‘An Influencer in Every ZIP Code’ Approach to Modern Retail Marketing a Smart Play?

Is Unilever's large-scale engagement of influencer marketing a turning point in retail marketing?

Some Unilever Brands Are Going All in on Social Marketing

Some Unilever Brands Are Going All in on Social Marketing

Some Unilever Brands Are Going All in on Social Marketing

Some Unilever Brands Are Going All in on Social Marketing

Marketing to the Masses

The Illinois Corn Marketing Board has long utilized corn checkoff funding to share the story of Illinois corn farmers with consumers. In this Managing for Profit, Lindsay Croke, di...

Marketing Opportunities Many Businesses Are Still Overlooking

Business owners today are inundated with marketing advice. New platforms emerge constantly. Algorithms change overnight. AI tools multiply by the week. In a competitive market like...