Omnichannel Ad Platforms: The Future Beyond DSPs
The market for omnichannel demand-side platforms (DSPs) reached its limit. Pioneers like The Trade Desk and its erstwhile rivals, including the likes of Xandr, Turn, MediaMath, Tub...
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The market for omnichannel demand-side platforms (DSPs) reached its limit. Pioneers like The Trade Desk and its erstwhile rivals, including the likes of Xandr, Turn, MediaMath, Tub...
Swivel and Olyzon's new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace. The post The Agentic Marketplace Is Here. Where Does...
DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month that it’s no longer recommending The Trade Desk to its cl...
As digital streaming platforms (DSPs) continue to expand worldwide, rendering national borders irrelevant, the burden of managing publishing licenses has grown exponentially. One n...
The iconic B2B software companies of the next decade will build distribution from day 0. The moat just moved, and we’ve entered the Distribution Era of company building. The post T...
Don’t hate, integrate. That could be the programmatic motto. And it’s definitely true today. Because on Tuesday The Trade Desk announced that it will begin allowing mutual clients...
Los Angeles, CA – April 2026 Today’s artists are forced to juggle multiple platforms just to function. One for distribution, another for sync licensing, and another for Content ID...
Topsort Integrates Google Ad Manager to Maximize Retail Media Revenue from Every Impression
Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Betwe...
Editor’s note: In this post, we share joint insights from Raj Gulani, Director of Product Management for Network Experiences, and Dan Rayburn, Industry analyst with 30-plus years o...
Can You Hear Me Now? What do you think of when you hear the term “programmatic audio?” Podcasts or streaming music probably pop to mind. But don’t forget about in-store audio, you...
SAN FRANCISCO, April 10, 2026 /PRNewswire-PRWeb/ -- Dropspnai, a Silicon Valley–based company with over a decade of experience in fulfillment operations, has introduced a new frame...
The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring. The post Agents Play Nice, Ad Tech Does Not; The Cool Kids...
The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste. The post Amazon Ads Hands The IAB Tech Lab A Tool That Pr...
Eoin Bara, CEO of Tipple, talks about how, and why, he believes brands should think about distribution differently The post The SB Podcast: why distribution needs a shake-up appear...
The platform is sharpening its focus on what creators actually need: ownership and control over their IP, direct relationships with fans and customers, integrated distribution, fre...
In distributed systems, size is rarely just a number. A producer may generate a rich, hierarchical product object containing items, SKUs, GTINs, variants, attributes, and region-sp...
Downtown’s CD Baby distribution mainstay, now part of Virgin Music Group, is expanding its core distribution know-how to include full-service, hands-on support for select indie art...
Why traditional frameworks fall short, and how the DIRHAM framework helps marketers build trust, relevance, and measurable impact in today’s content ecosystem. The post Localized D...
Choozle, a leading omnichannel digital advertising platform and services provider, today announced the latest evolution of its Amazon DSP offering, expanding advertisers’ ability t...
The deal brings together three companies with a combined 50 years of experience in vinyl distribution, physical distribution, and premium catalog re-issues. Source
Secretly Distribution acquires Entertainment Intelligence and Babel Ops, which develop bespoke data and analytics tools for the independent sector. Secretly Distribution (SD) has a...
Once upon a time, a record spinning on a turntable was the hottest way to play your jams. Fast forward, and now we’re breezing through songs with a swipe of a finger. In this rapi...
The move allows advertisers to use both options to reach different audiences within one unified environment.
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