White Label DSP: How Agencies Are Reselling Amazon Programmatic
Amazon DSP used to be the line item agencies mentioned near the end of a sales call. Now it’s the reason the call happens at all. DSP’s share of total Amazon ad spend climbed from...
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Amazon DSP used to be the line item agencies mentioned near the end of a sales call. Now it’s the reason the call happens at all. DSP’s share of total Amazon ad spend climbed from...
I spend most of my time thinking about a fairly narrow question: what does an independent artist actually need from a distribution platform once “upload and wait” stops being enoug...
Introducing Spotify Technology: The DSP is officially in the business of selling software and has already made several “battle-tested” products available to clients. Spotify disclo...
Pay attention. It’s your music and they handle a lot. I have been actively looking for a new music distributor, which is one of those jobs that sounds simple until you actually sta...
Amazon DSP incrementality testing measures whether your ad campaign generated sales that wouldn’t have happened otherwise. Instead of counting every purchase that followed an ad im...
The music industry has never had fewer gatekeepers. Independent artists are increasingly releasing music without traditional label deals, while established acts have more options f...
Amazon DSP isn’t reserved for enterprise budgets anymore, but it isn’t free money for every seller with a live listing either. If your Sponsored Products campaigns are steady and y...
Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday....
The streaming market is looking bleak; indie agencies are frustrated with DSP fees; and publishers and artists turn to paid newsletters for revenue. The post Subscription Streamers...
WASHINGTON — For independent recording artists, producers, and sonic architects navigating today’s hyper-saturated streaming landscape, breaking through corporate walls often feels...
Amazon DSP ROI influences more business decisions than any audience strategy, creative test, or bidding tactic. Not because the campaigns are underperforming, but because they’re o...
Amazon DSP audience suppression helps advertisers improve campaign efficiency by deliberately excluding shoppers who are unlikely to generate incremental value. Instead of increasi...
Amazon DSP for non-Amazon sellers helps brands reach high-intent audiences without selling on Amazon. Yet many advertisers still assume Amazon DSP only works for marketplace seller...
Sound Distribution's in-house studio produces music videos, visualizers, editorial monologues, cover shoots, and live DJ set integrations. Source
Amazon DSP audience overlap analysis helps brands see whether campaigns are expanding reach or repeatedly reaching the same shoppers.With multiple prospecting, retargeting, and ful...
DistroKid has not yet signed up, despite its claim to distribute "roughly 40%" of "all new music in the world" for over 4 million artists. Source
Amazon DSP for New to Brand Growth is about more than driving another purchase. New to Brand, or NTB, measures purchases from customers who have not bought from your brand on Amazo...
Amazon DSP campaign performance is harder to evaluate than native reports make it seem. Campaign-level metrics can show spend, conversions, and attributed revenue, but they rarely...
As Best Buy, Walmart, and Target build out marketplace ecosystems, brands are treating distribution like a performance marketing channel
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In 2026, independent filmmakers have more release routes than they have dependable buyers. That imbalance now shapes distribution strategy. Testimony
The eCommerce distribution system is never static, as new technologies cause fundamental changes in how distribution works. Societal disruptions, like those caused by the COVID-...
ADA Central Europe, the global independent distribution and label services arm of Warner Music Group, today announced an exclusive worldwide digital distribution agreement with Sou...
UMG's lawsuit accuses the DIY distributor of "deceptive trade practices and blatant copyright infringement", and of flooding streaming services with AI-generated "slop. Source
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