Social Media Ideas for Distribution & Dsps

How Agencies Are Packaging Amazon DSP as a Premium Managed Service

Amazon DSP has become the headline of almost every agency pitch. It used to be a footnote near the end of the call. Now it anchors the retainer and carries the premium price, and f...

Your Distributor Doesn’t Matter Until It Really, Really Matters

Pay attention. It’s your music and they handle a lot. I have been actively looking for a new music distributor, which is one of those jobs that sounds simple until you actually sta...

Amazon DSP ROI: How Enterprise Brands Measure Advertising Impact

Amazon DSP ROI influences more business decisions than any audience strategy, creative test, or bidding tactic. Not because the campaigns are underperforming, but because they’re o...

Amazon DSP Audience Suppression: Cutting Waste by Excluding the Wrong Shoppers

Amazon DSP audience suppression helps advertisers improve campaign efficiency by deliberately excluding shoppers who are unlikely to generate incremental value. Instead of increasi...

How to Run Amazon DSP for Clients Who Don’t Sell on Amazon

Amazon DSP for non-Amazon sellers helps brands reach high-intent audiences without selling on Amazon. Yet many advertisers still assume Amazon DSP only works for marketplace seller...

Red Seat Ventures Announces Introduction of Premium Creator and Podcast Communities to Amazon DSP

Red Seat Ventures (RSV), a Fox Corporation (Nasdaq: FOXA, FOX) creator-led media company, today announced the introduction of RSV's portfolio of premium creators to Amazon DSP. Thr...

Institutional Digital Asset Infrastructure: Distribution Layer Expansion and CEX-to-DeFi LaaS Convergence

Direct-to-Customer Compounds, If You Let It—Here’s How with Single

There’s no shortage of conversation around direct-to-customer (D2C) in the music industry. Artists and labels capture fan data, sell directly to their fans, giving the independent...

Distributors find themselves trusted neutrals in a world of vendor specialisations

The Global Technology Distribution Council (GTDC) released a report at the end of July entitled The Evolving Role of Distribution in Technology Go-To-Market Models. The focus, unde...

Why the Same Amazon DSP Budget Produces Two Very Different Outcomes

We turn down business on purpose. Every strategist we hire could carry thirty or forty accounts, the way most agencies staff them. We cap them at a fraction of that, which means we...

Taking A Look At Tuple, A New Entrant To The Ossified DSP Market

Doug Lauretano began his advertising career in the early noughts on the publisher side at titles such as Fortune, The Wall Street Journal and CNN Money. He spent a decade at supply...

Agentic media buying cannot scale without the right foundation. See how buyers and sellers get there on Databricks.

The bottleneck in media buying today isn't talent, it's coordinationEvery day, billions...

Catapult Becomes First Music Distributor to Integrate AI Disclosure Directly into Distribution Platform

Catapult today announced it has become the first music distributor to embed mandatory AI disclosure fields into its distribution platform. Artists and labels uploading new releases...

Amazon DSP Frequency Capping: A Complete Guide to Frequency Caps, Settings & Reports

If your Amazon DSP budget is climbing while sales stay flat, the problem may not be your audience or your creative. You may simply be paying to reach the same shoppers too many tim...

Spotify Fully Absorbs Megaphone; Buyers Don’t Trust CTV Ad Supply

All In One Spot Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify Ad Server. So if you’re a podcast publis...

Dolphin Subsidiary The Digital Dept. Grows Talent Division with 130 New Creators, 45% Team Increase and Two New Markets

Roster now exceeds 380 creators as new hubs in Dallas and Boston join Los Angeles, New York, Miami and Nashville

Programmatic Ad Platforms: 10 Best Solutions in 2026

What is programmatic advertising? Programmatic advertising is the buying and selling of ad space automatically through software, without a human salesperson negotiating every deal....

The Trade Desk Unlocks Activation of Convenience Store Retail Data for Digital Advertising in Japan

Enabling integration of purchase data from approximately 28 million 7-Eleven App members on the DSP

Wireless Amplifier Enables Network Streaming 

How can compact speaker systems add wireless streaming and dedicated bass amplification? A Class-D module combines network audio with 2.1-channel output. Viprof Electronics has int...

Ownership Over Algorithm: What Independent Filmmakers Give Up When They Rely on a Single Distribution Platform

Everyone likes to say Netflix revolutionised film distribution. It didn’t. It digitised it. The pyramid stayed exactly the same — theatrical, then DVD, then cable, then whatever co...

WunderKIND Ads Integrates with Amazon Publisher Services, Expanding Access to Premium Inventory

Publishers unlock new demand while advertisers gain seamless access to high-impact, performance-driven formats WunderKIND Ads, the leader in user-first, performance-driven digital...

Magnite Doesn’t Want To Be A DSP. It Just Wants To Own The Decisioning Layer

In ad tech, everything is everything. Demand-side platforms are building supply-path optimization tools and direct publisher integrations, while supply-side platforms are rolling o...

Spotify Skips The Ads; Linear Loses Out On The Upfronts

Spotify’s ad-skipping has podcasters freaking out; Steaming growth is saving the TV upfront; and OpenAI wants some SMB clients. The post Spotify Skips The Ads; Linear Loses Out On...

The creator economy is distribution, not marketing. Most Asian businesses are still scaling it like a campaign

Last quarter I sat in a review with a consumer brand team going through their best month on record. Live commerce had carried it. The gross merchandise value chart, the total value...