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The law of diminishing marginal utility is one of the foundational principles of economics, but its significance extends far beyond the marketplace. The principle states that as a...
Users adapt to good design the way lottery winners adapt to wealth: the thrill fades and the baseline resets. Hold a design constant, and its satisfaction ratings will sag year aft...
“[I]ntelligence, that counterentropic conjoined twin of information, must become the most powerful force in the universe, the energy to which all other physical laws must eventuall...
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