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Ad-ding Up The Earth will keep turning on its axis, The Simpsons will keep putting out new episodes and advertisers will keep on spending. These are all immutable truths. On Thursd...
Digital ad spend keeps climbing, but 65 percent of consumers now actively avoid ads. Why smart brands are shifting budgets to owned physical communities.
Exclusive data reveals that publishers’ paid search budgets have risen 274% in the last three years, part of an industry-wide response to traffic declines
Across major markets, consumers are increasingly spending from their phones, laptops and tablets rather than visiting physical stores, underscoring how habits are shifting towards...
New forecast from Madison & Wall predicts the global ad market will hit $1.3 trillion by year’s end
Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative once or twice.
Businesses have never had more ways to spend a marketing dollar, or more data supposedly proving those dollars are working. SEO agencies report rankings. Digital firms report click...
The U.S. 2026 online holiday shopping season will hit a record-setting $275.1 billion, illustrating a 6.7% growth compared to 2025. Cyber Monday will be the biggest online shopping...
'Advertising spends may keep growing in high single digits'
New Zealand’s digital advertising industry generated $1.588 bn in revenue in the first half of 2026, according to the IAB's latest report. The post NZ digital advertising reports n...
Holiday shopping has started this year, and consumers are planning to spend more despite continued concerns about prices and the economy. The data points, from research commissione...
The retailer’s two-day event drove sales at multiple stores including Walmart as consumers hunted for bargains and discounts ahead of the holiday rush.
Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed marketplace.”
Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet modern consumer tastes.
Shoppers came out for Amazon's recent Prime Big Deal Days, with spending hitting $9.86 billion, according to Adobe research. The October deal days sales increased 8.5% over 2025, a...
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Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet modern consumer tastes.
Political campaigns are set to spend more than $11 billion on advertising in the midterms, and a growing share will land on connected television (CTV). But shifting the budget to s...
In FY26, 97% of violative ads were on digital platforms, 4-5ths of them on Meta- Asci
In FY26, 97% of violative ads were on digital platforms, 4-5ths of them on Meta- Asci
Источник: Компьютерра - Журнал о науке и технологиях Сервис оценки и подбора подрядчиков «Рейтинг Рунета» проанализировал затраты бизнеса и государства на услуги подрядчиков в мар...
AI and buy-now-pay later will grow while shoppers look for fun and value.
AI-driven traffic plus deal-seeking consumers are expected to add up to a strong holiday season for online sales this year.
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