Latest updates for Digital Out-Of-Home

Fresh curated links around Digital Out-Of-Home are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution
  • T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting
  • oOh!media Locky Dock stations unlock new street audience in Dunedin

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Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

adexchanger.com /2 weeks ago

How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution

Digital out-of-home (DOOH) is booming, which means programmatic’s share of the out-of-home (OOH) market is also growing. DOOH campaigns accounted for 38.4% of OOH spend in Q2 this...

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adexchanger.com /2 weeks ago

T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting

Mobile data is the lifeblood of the digital out of home (DOOH) ad market. And T-Mobile sees an opportunity to infuse the market with better targeting data and, eventually, new meas...

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stoppress.co.nz /1 month ago

oOh!media Locky Dock stations unlock new street audience in Dunedin

oOh!media New Zealand has expanded its street footprint into Dunedin, unlocking new opportunities for advertisers to connect with audiences. The post oOh!media Locky Dock stations...

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stoppress.co.nz /1 month ago

Jolt launches AI-optimised digital out of home in Aotearoa

Reach or precision? Jolt's Spark AI, live in New Zealand this month, is a bet that advertisers shouldn't have to choose between them. The post Jolt launches AI-optimised digital ou...

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stoppress.co.nz /3 weeks ago

VMO New Zealand installs new digital screen in Queenstown

VMO New Zealand has installed a new large format, double-sided digital out of home screen at Five Mile Shopping Centre in Queenstown. The post VMO New Zealand installs new digital...

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punchng.com /2 weeks ago

LOMA 4.0 experts advocate legacy-building, smart digital OOH

At the LOMA 4.0 conference, experts discussed legacy-building and smart digital OOH, unveiling a study showing 7 in 10 Nigerians act after seeing outdoor a Read More: https://punc...

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stoppress.co.nz /1 week ago

Lumo and OMD NZ partner with Amplified to measure roadside OOH attention

Lumo, OMD NZ and key clients have commissioned Amplified to measure attention across digital and static OOH advertising in New Zealand. The post Lumo and OMD NZ partner with Amplif...

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stoppress.co.nz /1 day ago

Lumo’s e3 brings real-time carbon reduction to DOOH in NZ

Lumo, in partnership with Cruxx and Latch, has released a carbon-aware bid layer for digital out of home advertising. The post Lumo’s e3 brings real-time carbon reduction to DOOH i...

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stoppress.co.nz /1 month ago

TVNZ backs Youdooh’s next stage of growth

TVNZ is backing the next wave of screen advertising, taking a 15% stake in digital out of home advertising platform Youdooh. The post TVNZ backs Youdooh’s next stage of growth appe...

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marketingdive.com /1 month ago

How the New York Jets extends OOH marketing for better storytelling

The NFL team is helping brands stitch together a mix of OOH and experiential activations using an approach called IRL media by partner Outfront.  

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stoppress.co.nz /1 day ago

Vitasoy launches trans-Tasman out of home campaign with QMS

QMS has delivered the first fully integrated trans-Tasman out of home campaign for plant-based milk brand Vitasoy. The post Vitasoy launches trans-Tasman out of home campaign with...

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stoppress.co.nz /1 month ago

OOHMAA Creative Awards return with refreshed format

The Out of Home Media Association Aotearoa has announced the return of the OOHMAA Creative Awards, with entries opening on September 10. The post OOHMAA Creative Awards return with...

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stoppress.co.nz /1 month ago

QMS NZ expands street furniture footprint across TДЃmaki Makaurau

QMS NZ has expanded its street furniture footprint across TДЃmaki Makaurau to over 410 screens across 110+ suburbs. The post QMS NZ expands street furniture footprint across TДЃmak...

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stoppress.co.nz /1 week ago

QMS NZ named Auckland FC’s official OOH partner

Out of home media company QMS NZ and Auckland FC have announced a multi-year partnership, commencing with the season launch campaigns. The post QMS NZ named Auckland FC’s official...

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retail-focus.co.uk /2 weeks ago

Cotswold Outdoor Group Expands Retail Media Strategy to In-store with Broadsign and IUF

Retail media technology provider Broadsign and in-store media integrator IUF announced a collaboration with the UK retailer, Cotswold Outdoor Group, to expand its retail media netw...

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martechseries.com /1 month ago

Saudi Media Enters Fourth Stage as Programmatic DOOH and AI Reshape GCC Advertising

A structural shift from saturated digital performance to programmatic DOOH and agentic AI is transforming Saudi Arabia’s marketing and media unit economics. The commercial media an...

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dashtwo.com /1 month ago

Fan Club Billboards: How to Buy an Ad for Your Idol in LA

Billboard agency vs. vendor: why an OOH agency gets you better rates, placements, and strategy than buying direct from a billboard owner. The post Fan Club Billboards: How to Buy a...

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stoppress.co.nz /1 month ago

oOh!media expands NZ street furniture network across Hamilton and Wellington

oOh!media New Zealand has secured the Hamilton City Council contract and extended its partnership with Wellington City Council. The post oOh!media expands NZ street furniture netwo...

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meprinter.com /3 weeks ago

Smiles, Flyby Roll Out Hyperlocal DOOH Fleet in Dubai

Smiles has partnered with Flyby to add smart delivery boxes to its Dubai e-bike fleet, creating a new hyperlocal advertising platform. The post Smiles, Flyby Roll Out Hyperlocal DO...

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webwire.com /1 month ago

JCDecaux renews its advertising contract with D�sseldorf

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that Wall GmbH, a subsidiary of JCDecaux, has been awarded the exclusive advertis...

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adexchanger.com /1 month ago

How Reach TV Brings Streaming And Advertising To America’s Airports

If you’ve ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you’ve been part of Reach TV’s audience. The post How Reach TV Brings Streaming...

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socialmediatoday.com /1 month ago

TikTok expands public placement opportunities for advertisers

The company continues to roll out Out of Phone promotion expansions as it brings in-app content to billboards, in-store displays, cinema promos and more.

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stoppress.co.nz /3 weeks ago

Vistar Media finds store locators drive consumer intent

Vistar Media has published new research titled 'The store locator effect: How store information moves audiences from screen to store.' The post Vistar Media finds store locators dr...

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adweek.com /1 week ago

Clear Channel Taps Two Top TV Execs to Reprogram Outdoor Advertising

Univision's Wade Davis and former Paramount ads leader John Halley join Clear Channel C-suite

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Sources covering Digital Out-Of-Home

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dashtwo.com

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martechseries.com

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meprinter.com

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punchng.com

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