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High-traffic screens are only part of the story. Audience data shows which screens matter most.
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin Am...
Food truck operators can promote their brands and earn extra income via DOOH displays.
oOh!media has launched the country's first LED bus shelter screens, marking the next phase of Christchurch's OOH evolution. The post oOh!media launches NZ’s first LED bus shelter n...
oOh!media New Zealand has expanded its street footprint into Dunedin, unlocking new opportunities for advertisers to connect with audiences. The post oOh!media Locky Dock stations...
Business district is home to 45 DOOH formats.
For a long time, out-of-home advertising was planned with a fairly simple assumption: if you knew the age and gender of the audience, you could make a smart media buy. That logic s...
Lumo Digital Outdoor is set to launch New Zealand’s largest roadside landscape digital billboard, creating a new opportunity for advertisers. The post Lumo to launch Aotearoa’s lar...
The Sydney-based operator runs more than 30,000 digital and static out-of-home advertising assets across Australia and New Zealand, spanning billboards, transit and airport display...
The dual screen relationship between social media and TV has long been understood, but our recent study ‘The Point of Social’ highlights that one of the most under used media chann...
oOh!media NZ is expanding its Locky Dock network into Napier, giving the out of home supplier a foothold in the Hawke's Bay region. The post oOh!media expands Locky Dock network to...
Learn what OOH in marketing means, common ad formats, examples, benefits and how out-of-home advertising fits into a modern strategy. The post What OOH Marketing Means and Why It M...
I Squared Capital (“I Squared”), a leading independent global infrastructure investor, announced that it has entered into a Scheme Implementation Agreement with oOh!media Limited (...
TVNZ is backing the next wave of screen advertising, taking a 15% stake in digital out of home advertising platform Youdooh. The post TVNZ backs Youdooh’s next stage of growth appe...
The modern consumer has become remarkably skilled at avoiding advertising. From browser extensions that strip ads before they even load to premium subscriptions that trade monthly...
Consumer mobility has quietly become one of the biggest forces shaping modern media planning. The old model, where people moved through the day in predictable patterns and media co...
JCDecaux has launched its 50th Smartframe, expanding its national footprint and unlocks new reach and impact for brands. The post JCDecaux’s 50th Smartframe unlocks new reach and i...
By Abirame Shanthakumar Introduction: The advantages of mobile billboards Digital mobile billboards are especially useful for increasing business visibility. By using the flexibili...
oOh!media New Zealand has secured the Hamilton City Council contract and extended its partnership with Wellington City Council. The post oOh!media expands NZ street furniture netwo...
A premium out-of-home advertising campaign feels premium because it aligns environment, creative excellence, audience targeting, precise timing, and flawless execution into a cohes...
The new solution enables publishers to deploy premium ad formats such as Sticky Overlay, Rewarded Ads and Context+ while preserving user experience, web performance and operational...
For a lot of brands, the problem is not that out-of-home advertising has stopped working. The real problem is that budgets are tighter, attention is harder to earn, and too many ca...
Australasian out of home company oOh!media has agreed to sell to US-based global infrastructure investment firm I Squared Capital. The post oOh!media sells to US company I Squared...
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