Search fresh public links, source activity, and post angles for Digital Ooh.
Fresh curated links around Digital OOH are collected here so marketers can spot useful updates and turn timely ideas into posts faster.
Recent items include:
Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.
E Ink’s ePaper enables Sustainable Digital Out of Home (SDOOH) advertising by using up to 99% less power than LCD displays while maintaining digital flexibility. The technology hel...
Ocean Outdoor UK enters a new era in Digital Out of Home with Ocean® Portal, a new format which redefines how brands show up in the real world. Developed by Ocean Studio and Ocean...
Vistar Media, in partnership with Omnicom Media and JCDecaux, has published a new research ‘Science in motion’. The post Vistar Media research: Impact of 3D motion in DOOH campaign...
NTT DOCOMO, INC. announced that Vie BOARD CORPORATION (Vie BOARD),* 1 a joint venture established by DOCOMO and Vietnam's DATVIETVAC GROUP HOLDINGS and DATVIETOOH CORPORATION, wi...
Out of home advertising is entering a new phase where demonstrating real world impact is just as important as capturing attention. The post The shift toward outcome-based measurem...
TBPN, a tech podcast recently acquired by OpenAI, is launching an out-of-home (OOH) advertising campaign in Los Angeles starting May 4. The campaign, in collaboration with AdQuick,...
Sequential Messaging Across Formats Source: Movia Media One of the most advanced and strategically sophisticated applications of mobile billboards within an integrated out-of-home...
OMD New Zealand, TBWA/NZ, 2degrees and media-tech company Seen have joined forces to launch ‘Turning blue’, a mobile OOH campaign. Twenty-five ride-share cars have been wrapped in...
E Ink advances the evolution and scale of color ePaper across three 75-inch color technologies platforms, each delivering uniquely valuable properties. With the advent of these new...
Reliable 4G/LTE Connectivity for Smart Transportation and Outdoor Advertising Applications
The inventory is already built. The audience is already there. The problem is what the channel can prove — and that problem is solvable. The post Why Clinical Digital Out-of-Home D...
Source: Plaza Premium Introduction In traditional out-of-home advertising, brands often have only a few seconds to capture attention. Whether it’s a roadside billboard or transit a...
The market for omnichannel demand-side platforms (DSPs) reached its limit. Pioneers like The Trade Desk and its erstwhile rivals, including the likes of Xandr, Turn, MediaMath, Tub...
By Abirame Shanthakumar What is a Mobile Billboard? Mobile billboard advertising is known as mobile outdoor advertising or mobile billboard trucks. This refers to the use of super-...
Ed Sanderson, senior media director, head of media and planning at PepsiCo, talked about transforming the brand’s outdoor media strategy at Media 360.
Cartology is expanding its in-store digital media network to enhance brand visibility and customer engagement. The post Cartology expands Woolworths in-store screen network appeare...
“Dark Mode Ads” is Plenitude's new communication project designed to reduce the energy consumption of digital advertising across its Italian stores and in its advertising campaigns...
Building on a 6x increase in revenue over the past three years, GPOPlus+ is now targeting the 5 to 35 store chain segment and advancing its data-driven growth strategy at the NACS...
The adtech firm’s offerings compete with Criteo.
TBWA\MCR won the Grand Prix last year for its work with charity Prost8.
Clear Channel Outdoor launched Clear Channel Impact, a new solution that helps brands integrate nonprofit partnerships, community engagement, and measurable social impact into out-...
Use SocialBu to discover ideas, generate post drafts, and schedule them across your social channels.