Latest updates for Demand Creation

Fresh curated links around Demand Creation are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • What is Demand Sensing?
  • Most Sales Teams Harvest Demand. They Can't Generate It.
  • Applying Supply and Demand Principles to Supply Chain Management!

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Fresh articles and ideas

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supplychaingamechanger.com /1 month ago

What is Demand Sensing?

Understanding more about the needs and wants of customers through demand sensing can help supply chain leaders make informed decisions, improve inventory management, and increase p...

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hospitalitynet.org /3 weeks ago

Most Sales Teams Harvest Demand. They Can't Generate It.

As travel growth shifts to data-thin emerging markets, the author argues most hotel sales teams can only harvest existing demand, not create it, and outlines how to build teams tha...

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supplychaingamechanger.com /6 days ago

Applying Supply and Demand Principles to Supply Chain Management!

There is a constant struggle to match what’s available (supply) with what’s needed (demand) efficiently and profitably in every sector. Turning raw materials into finished products...

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supplychainbrain.com /1 month ago

Watch: The Rise (or Revival) of DDMRP in North America

John Rogelstad, managing consultant at The Logic Factory, explains the concept behind Demand-Driven Material Requirements Planning (DDMRP), and how it’s impacting North American ma...

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databricks.com /3 days ago

Connecting retail demand planning to campaign and store execution

Retail and consumer goods teams make decisions across a connected but complex operating cycle...

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supplychainbrain.com /3 weeks ago

Shaving Strokes Off the Supply Chain Process For PING

Demand planners now actively participate in supply planning meetings, reviewing level-loaded production plans and monthly buy recommendations.

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supplychaingamechanger.com /1 month ago

Examining Future Industry Innovations!

Consumer demand is rising in just about every conceivable industry. Customers want their products better, faster, and stronger; and as they adopt this mantra of “more, more, more...

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supplychaingamechanger.com /1 month ago

Print on Demand and Science Geeks: Custom Products for Scientific Enthusiasts!

In today’s era, there is a growing demand for one-of-a-kind and personalized items. People enjoy expressing their style through their belongings, whether a t-shirt, coffee mug, or...

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newswire.com /4 weeks ago

DemandWorks and Demandbase Launch Strategic Integration to Turn Account Intelligence into Coordinated Pipeline Activatio...

DemandWorks and Demandbase connect account intelligence with multi-channel activation to help B2B teams engage buying groups and accelerate pipeline.

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hospitalitynet.org /1 month ago

Summer Revenue Leakage Is Born in Decision Latency, Not Demand Volatility

The article argues summer revenue leakage stems from slow decision workflows, not unpredictable demand, and outlines a phased shift from static reporting to live, bounded automatio...

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supplychaingamechanger.com /1 month ago

7 Ways Field Services Forecast Material Demand!

Forecasting material demand is one of the trickiest parts of running any field service operation. You are constantly balancing fast response times, accurate job scoping, and materi...

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greenbuildermedia.com /1 month ago

Scarcity and Slack

The housing crisis is a mismatch of price, product, and place—and consumers already know it.  For a decade, the American housing debate has run on a single word: more. Build more,...

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seekingalpha.com /1 month ago

IDU: Immediate And Lasting Catalysts For Energy Demand

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databricks.com /1 month ago

Forecasting at the speed of modern retail

Demand forecasting has always been at the center of retail and CPG planning. It shapes...

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supplychainbrain.com /1 month ago

Five Demand-Forecasting Mistakes Supply Chain Leaders Are Rethinking

For years, supply chain organizations approached demand forecasting by looking backward, with historical sales trends, seasonal cycles and prior purchasing behavior forming the fou...

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supplychainbrain.com /3 weeks ago

Beyond the RFP: Strategic Resilience Through a Mode-Diverse Capacity Solution

As transportation markets continue to evolve, flexibility may become one of the most valuable assets of any supply chain.

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nextbigfuture.com /1 month ago

Tesla and SpaceX Shaping Demand and Supply of 20% of US Energy Grid

The six charts are daily load curves (duck-curve style) with a red horizontal line likely representing average/baseload demand or a target firm threshold. In the video, Tesla exper...

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hospitalitynet.org /1 month ago

The Temporary City

The author argues that major events compress rather than create demand, and that destinations need "Destination Intelligence" to orchestrate disconnected systems into a unified vis...

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theloadstar.com /1 week ago

Demand the driver as carriers prepare for Q4 capacity management

European container demand could weaken in the fourth quarter, as a significant share of this year’s peak season cargo appears to have been brought forward. According to Italian con...

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blog.geoactivegroup.com /1 month ago

Smartphone Market Pricing Power Test

The year-on-year decline in global smartphone shipments sounds like a demand story. It isn't.According to Omdia's latest worldwide market study, the 2Q26 contraction is a supply ch...

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supplychainbrain.com /1 week ago

Beyond the RFP: Strategic Resilience Through a Mode-Diverse Capacity Solution

For years, transportation procurement has largely followed a familiar playbook: Shippers issue an annual request for proposals, carriers submit rates, and those contracts are expec...

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mql5.com /2 weeks ago

Supply and Demand Indicator 1.7 for MT4: Complete User Manual

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supplychainbrain.com /2 weeks ago

The August Queue: Why an Order Placed Now Meets a Different Factory

Suppliers are managing a hard constraint. Plan around it and you get the same factory in September that you got in June.

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choicelocal.com /1 month ago

How Franchise Systems Can Load-Balance Marketing Support Based on Location-Level Demand

How Franchise Systems Can Load-Balance Marketing Support Based on Location-Level Demand Franchise systems rarely have identical marketing needs across every location. One franchise...

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Sources covering Demand Creation

seekingalpha.com

Recent coverage from public sources
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choicelocal.com

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feeds.feedburner.com

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supplychaingamechanger.com

Recent coverage from public sources
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theloadstar.com

Recent coverage from public sources
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databricks.com

Recent coverage from public sources
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