Latest updates for Deckers Brands

Fresh curated links around Deckers Brands are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Hoka and Ugg Parent Deckers Brands Sees Shares Fall After Q2 Sales Miss
  • Could Deckers’ Second Quarter Earnings Report Bring Surprises?
  • Deckers Outdoor: Risky, Because It's So Cheap -- Strong Sell

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Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

wwd.com /2 days ago

Hoka and Ugg Parent Deckers Brands Sees Shares Fall After Q2 Sales Miss

The company also cut its yearly sales guidance.

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wwd.com /4 days ago

Could Deckers’ Second Quarter Earnings Report Bring Surprises?

The Ugg and Hoka parent reports second quarter earnings on Thursday, and some on Wall Street are raising concerns.

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seekingalpha.com /1 month ago

Deckers Outdoor: Risky, Because It's So Cheap -- Strong Sell

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wwd.com /1 day ago

Hoka Takes Hit From Promotions Plaguing the Athletic Shoe Market, Despite Its Lack of Discounting

The brand is expected to diversify its price points next year with both a new lower-cost shoe and a premium silhouette.

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wwd.com /2 weeks ago

Dave Powers Comes Out of Footwear Retirement to Join Men’s Sneaker Brand Stoke Shoes as Investor, Advisor

Powers most recently served as president and CEO of Deckers Brands from 2016 to 2024.

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wwd.com /3 weeks ago

Ugg President Anne Spangenberg on the Origins of ‘Ugg Season’ and How the Cozy Boot Brand Became ‘Personal’ for Many

The executive noted that the Ugg brand’s success “cannot be attributed to any one thing.”

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law360.com /1 month ago

Ugg-Maker Beats Rival Footwear Co.'s Antitrust Suit, For Now

A California federal judge on Thursday tossed Quince's antitrust suit alleging Deckers uses sham trade dress litigation to block rivals, ruling Quince didn't sufficiently plead a s...

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wwd.com /2 weeks ago

This Heritage Boot Player and a Chinese Sneaker Brand Are Among the Fastest Growing U.S. TikTok Shoe Shops

The top three U.S. TikTok shoe shops for the last 12 months ended September 2026 are Crocs, HeyDude and QVC.

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wwd.com /3 weeks ago

Record Executive Cole Bennett’s Furry Birkenstock Boston Collab Is a ‘Love Letter’ to His Dog

The clog silhouette is reworked in off-white wool felt with a soft microfiber lining and a custom crescent moon buckle in antique dark copper.

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law360.com /1 month ago

Deckers Denied New Trial On Ugg Boot Design Patent Validity

A California federal judge denied Deckers Outdoor Corp.'s bid for a new trial over the validity of its design patent for its Ugg Classic Ultra Mini Boot, finding no error in submit...

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blog.ericgoldman.org /1 month ago

Court Wipes Out SAD Scheme Default Judgment Due to Improper Email Service–Deckers v. Litfun

Deckers owns the UGG brand. It is a repeat SAD Scheme plaintiff. In this case, it sued 30 defendants for infringement, got permission to serve the lawsuit by email, and got default...

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retailbrew.com /1 week ago

This footwear-tech company is betting on step-in work boots with a new brand

Along with launching Blue Ox, HandsFree Labs aims to license the tech to other brands.

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wwd.com /1 week ago

Ugg Sets Up Shop Inside Five Urban Outfitters Stores Across the Country

The new "On Rotation" Ugg experience is now live at stores in New York City, Boston, Chicago, Los Angeles and the Philadelphia area.

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wwd.com /1 month ago

DSW Is Piloting a Concept Called ‘The Edit’ This Fall

Four DSW doors will showcase the in-store shop showcasing affordable luxury brands.

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wwd.com /1 month ago

Analyst Says Nike’s No Longer the Industry Bellwether as Athletic Performance Continues to Be a Bright Spot for Many

In athletic performance footwear, UBS is bullish on the On Holding, Deckers Outdoor, Amer Sports, Wolverine Worldwide and Under Armour brands.

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wwd.com /1 month ago

EXCLUSIVE: Birkenstock’s Western-inspired Etro Collab Is Here After Runway Debut Earlier This Year

The collection features two colorways of the Boston clog and Gizeh sandal.

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wwd.com /3 weeks ago

Why Designer Brands Is Closing its Corporate Offices for One Day

For the second year in a row, about 1,200 Designer Brands Inc. corporate employees worldwide will volunteer with nonprofits and community organizations on Friday.

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elle.com /1 month ago

Birkenstock’s Boho Chapter Has Arrived

The iconic sandal brand teams up with Etro for a paisley-rich take on its everyday classics.

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eonline.com /1 month ago

We Found Boston & Arizona Birkenstocks Under $100 Ahead of Labor Day

Birkenstock fans have plenty to shop this Labor Day weekend, with some of the brand’s most popular styles marked down to under $100 and select pairs even dropping below $50. From t...

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wwd.com /1 month ago

The Journeys Formula as Explained by Leaders from Dr. Martens, Timberland, New Balance, Adidas, Birkenstock and More

Brand partners discuss their powerful partnerships with the retailer.

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wwd.com /1 month ago

Hoka Launches at Academy, While Bright Spots Emerge Within Nike and Jordan Businesses

Academy's launching Hoka in select stores and online this fall, while Nike continues to resonate and work boots remain a strong shoe category.

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wwd.com /1 month ago

Daniella Karagach, Madison LeCroy Help Dearfoams Showcase Comfort

Dancing With the Stars pro Daniella Karagach and Southern Charm star Madison LeCroy collabs show comfort and lifestyle breadth of slipper brand Dearfoams.

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wwd.com /2 weeks ago

Surf and Outdoor Brand Sanuk Eyes a Bigger Foray Into the Lifestyle Sneaker Category

Sanuk, known for its flip-flops and sandals, has added closed-toe shoes and now its adding more sneaker options and a few stores as it looks to 2027.

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eonline.com /1 month ago

Puma, Sam Edelman & Steve Madden Fall Shoes are BOGO 50% off at DSW

DSW's Labor Day sale is still going on for just a bit longer, so you've still got time to get a head start on your fall shoe collection. They're currently offering BOGO 50% off qua...

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Sources covering Deckers Brands

blog.ericgoldman.org

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footwearnews.com

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seekingalpha.com

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elle.com

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eonline.com

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law360.com

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