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Discover what a service strategy plan is and why it is essential for your organization's success. Learn how to create an effective plan that aligns services with business goals and...
Build a retail engagement strategy that reduces churn, increases repeat purchases, and keeps customers connected across every channel. Retail teams lose customers not because compe...
I’m Joe Schiavone. Last time, we talked about roadmaps, remember? The best ones are built to come apart on purpose and the goalposts are already moving while you’re still drawing t...
Savvy business strategists and marketers are leveraging AI and CDPs to build ‘customer swim lanes’ to increase customer satisfaction.
Most telecom providers still focus on networks first, but growth today is shaped just as much by how customers feel when they use the service. This is where telecom customer experi...
AI is compressing consumer discovery, decision-making, and service into fewer, faster, and increasingly invisible moments. Answer engines and AI agents now decide what customers se...
TL;DR Voice of customer best practices in retail start with treating every touchpoint (in-store, online, post-purchase, and at return) as a connected listening post, not a sepa...
Nobody falls in love with a data point.
From bachelorettes to bridal showers, this is the new playbook for brand growth.
What started as handwritten notes in our earliest orders became a lasting lesson in why the most “inefficient” moments are often the ones customers remember — and the ones that bui...
While everyone else is adding tech, they’re adding people.
Master the strategy, tools, and workflows that turn fragmented customer communications into a consistent, measurable competitive advantage. Your customers receive a promotional ema...
As markets remain competitive and customers grow less tolerant of friction, 2025 marked a clear shift in how organisations think about customer experience (CX) – particularly in bu...
Learn how to master every customer touchpoint and turn fragmented interactions into consistent, measurable experiences. Customer interactions are happening across more channels tha...
Field Notes on customer lifecycle strategy, engage-through attribution, audience segments, incremental attribution, and Meta’s ranking model. The post Customer Lifecycle Strategy,...
Broad messaging might speak to everyone, but it also connects with no one.
Client-centric strategy starts with what clients actually value. Growth follows when the organization defines that value clearly, aligns around it, delivers it consistently, and pr...
How people actually access, use, and pay for your products or services can point you toward untapped potential.
Key Takeaways Know your audience to build a powerful value proposition. Tailor content and offers to boost engagement and conversions. Membership incentives increase subscriber loy...
Getting someone to click is easy. Getting them to come back is the entire business.Continue reading on Medium »
Discover the best customer service approach for your business with our comprehensive guide. Learn effective strategies to enhance customer satisfaction, foster loyalty, and improve...
In this FinextraTV Interview from the Communify Intelligence Experience, Lisa Salvi, Managing Director, Business Consulting and Education, Charles Schwab, explored the position of...
Better content doesn’t just get clicks. It gets better clients.
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