Social Media Ideas for Customer Influence

Price, discount rank tops in consumer purchasing decisions

Consumers want value when shopping and pricing and discounts are top of mind, according to a report from Wunderkind and Cordial. "The Customer Marketing Gap," a report examining wh...

AI may be killing influencer’s power over what you buy

From what wool coat to buy ahead of the winter season, to what home appliance is a must-have, consumers have increasingly become reliant on influencers on their social media feeds...

This Income Bracket Is More Likely to Trust Influencers — And Want Their Jobs

A September survey of about 2,000 U.S. adults found that this subset was more likely to trust influencers and buy from them.

7 Key Trends in Consumer Behaviour

Discover the 7 key trends of consumer behaviour that are shaping the market today. From shifting preferences to digital influences, stay ahead of the curve and learn how these tren...

Influencer Marketing Strategies For Small and Midsize Enterprises

Influencer marketing can turn a handful of trusted voices into a fun growth engine.

The Creator Metric Brands May Care About More Than Followers

Forget the follower count. Brands want influence that converts.

Brands Are Measuring Social Influence Wrong. The Most Important Viewers May Never Click

Likes and comments are easy to report, but they can miss real influence. Learn which leading indicators help marketers prove attention to executives.

Behavior-Led Innovation: How Consumer Behavior Drives the Future of Retail

Retail innovation starts with the customer. As shopping behaviors evolve, they reshape expectations and influence how retailers design experiences and operations. This eBook explor...

Top Influencer Marketing Trends 2027 | Simplilearn

Influencer marketing is a powerful strategy for promoting products, services, or brands. It involves collaborating with individuals who have established credibility, expertise, or...

When Trust Becomes Advertising: How Influencers Shape Consumer Choices

IntroductionContinue reading on Medium »

Wait, Aren’t Deinfluencers Still Influencers?

They are still making money by influencing you not to buy. Am I missing something?Continue reading on Medium »

Consumers Rank Relevance Over Price

The first question shoppers ask is how a brand category fits into their life.

How Influencer Marketing Works Differently for Affordable Products vs Premium Products

Price point changes almost everything about creator strategy: which tier to use, which platform works, how to measure, and what a…Continue reading on Medium »

Return policies impacting consumer shopping behavior

Influencer Marketing for E-commerce Businesses

E-commerce has changed the way people discover, compare and buy products. A customer may see a product on Instagram, watch a creator…Continue reading on Medium »

What Influencer Advantage Reviews Reveal About Creator-Led Marketing

Influencer Advantage Reviews offer useful insight into how creator-led marketing is changing for ecommerce brands. Instead of treating…Continue reading on Medium »

What Domino’s campus strategy reveals about influencing communities

For Gen Z, influence is becoming more local and more personal. Domino’s recently brought its new pizza, The Domino, to the University of Michigan and University of Southern Califor...

Selling the Dream: The Behavioral Economics of Influencer-Driven Consumption in the Developing…

During the height of KSI and Logan Paul’s hydration drink “ Prime “, I decided to take a break from the normalities of life and go watch a…Continue reading on Medium »

Do these influence deliver results?

Days when we use to view travel based on words of mouth, pictures, travel agencies as well as our own research are coming to a newer way.Continue reading on Medium »

LinkedIn shares insights into key B2B buying behaviors

The data suggests that marketers should enact promotions with longer lead-in promotions to tap into early discovery.

Price still dominates car buying in US and Europe, while China puts technology first--Bain & Company survey

Dealers stay important: More than 80% of car buyers globally now combine online and offline channels, yet nine in 10 still complete their purchase at dealersAI is reshaping car-buy...

In ChatGPT, 84% of Buying Decisions Came From Product Cards, ReFiBuy Study Finds

New behavioral study shows why getting recommended in answer engines is only the start: brands and retailers need to compete for visibility and position in the product and offer ca...

Influencer Marketing for Brand Trust: How Influencers Build Customer Confidence

In today’s competitive digital marketplace, building customer trust is just as important as increasing brand visibility. Influencer…Continue reading on Medium »

The Business of Taste

We're officially over-influenced. Here's what's next.