Social Media Ideas for Cultural Targeting

Culture Hive’s Joe Ligé On Why Culture – Not Demographics – Is Advertising’s Next Targeting Layer

What if the industry has been targeting the wrong thing this whole time? Well, somewhere between an offensive green hoodie and a cultural relevance score, Joe Ligé, Founder and CEO...

Cultural code-switching: The World Cup’s real lesson for marketers

Walk through almost any World Cup watch party or fan fest in the U.S. this summer and you’ll find people who refuse to fit neatly into a single demographic box.  Countless U.S. bor...

Making Connections Through Multicultural Marketing

Marketing is changing as rapidly as the world around it, and the growing emphasis on multicultural marketing is a clear The post Making Connections Through Multicultural Marketing...

Target’s Halloween Costume Controversy Could Happen To Most Brands

Target’s Halloween costume controversy sparked backlash over racist imagery, revealing a common mistake many brands risk making: a lack of cultural intelligence.

Cultural showcase

How global perspectives shape team culture — and the guest experience

The culture of your surroundings is inherently connected to the culture you create within your organization.

America’s 250th proves heritage marketing is for every brand

Discover how brands can tap cultural celebrations and authentic visuals to deepen trust and connection.

The Pursuit of Cultural Relevance Is Getting Risky. Here’s How Brands Can Get It Right.

Brands are rushing into cultural moments, but without a clear role or real experience behind them, relevance can quickly turn into risk.

Commercial interests overriding culture

The new C-word

'Culture' was advertising's last C-word. Now it's community’s turn.