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Artificial intelligence is changing how quickly companies can create content, analyze customer behavior, personalize communication, and bring ideas to market. But AI has not change...
Marketing is changing as rapidly as the world around it, and the growing emphasis on multicultural marketing is a clear The post Making Connections Through Multicultural Marketing...
Two years ago, a protein bar made a million dollars in its first week. It wasn’t just the formula, it was the gold packaging, the confident serif font, and a vibe that felt like a...
From fan co-creation to real-world activations, movie marketers are rewriting the promotional blueprint.
Ex-KFC CMO Nick Chavez is building on existing brand love for the beverage chain with culture-hacking campaigns and a loyalty app that is social by design.
The team behind more than 200 consumer brand launches skipped ads, influencers, and splashy campaigns to build trust before scale.
Creative marketing is an essential attribute for anyone interested in successfully advertising a product or service. It is no different in the crypto industry, where thousands of p...
'Culture' was advertising's last C-word. Now it's community’s turn.
Carl Jung shaped modern therapy, contributing to decades of therapy self-help books, built from a cult-like inner circle.
I used to schlep from my office to a 6:30 p.m. Soul Survivor class, shower, and make dinner by 8 p.m. Every week. The waiting lists were insane. The bike you got mattered. Thirty-f...
Black-and-white photography, minimalism, and young faces captured in a sensual, almost cinematic way… Which fashion brand comes to mind? Of course, it’s Calvin Klein. What began...
Learn how Web3 brands are using localized KOL partnerships, community engagement, and data-driven strategies to scale across Asia.Continue reading on Coinmonks »
How new behaviors are rewriting the path to purchase, and what it means for brands trying to keep up.
The next era of marketing may be a lot smaller than you think. Brands are discovering that deep trust beats massive reach.
Fandom goes way beyond behavior and more insights for baseball’s top marketer.
The crypto industry has become more competitive than ever. Thousands of blockchain startups, DeFi platforms, NFT marketplaces, meme coin…Continue reading on Coinmonks »
We live in a world where consumer preferences shift as quickly as trends on social media, where brand loyalty is hard-won and easily lost, and where every click, like, and share co...
Monster Energy campaigns hit a bit differently. You’ve probably had a moment where you watched a Monster Energy video, a trophy truck ripping through a Mexican coastal town, a Moto...
Digital gets the click. Culture earns the customer.
Compared to direct advertising, content marketing is a very environmentally friendly way to attract customers. When you generate interesting material, you primarily focus on creati...
Weedmaps can’t rely on the advertising playbook most brands use. Its Rolling Loud partnership shows how a restricted industry can earn attention through experiences.
Marketers must evolve as basic audience profiles and content delivery no longer suffices. Active listening and co-creation are steps in the right direction, but brands must transla...
Why pay for advertising when your customers can do it for you?
At a recent board meeting, someone suggested that we needed to go hard on PR and marketing to “build hype.” When the phrase “build hype” came up, the rest of the room soured immedi...
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