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The strongest crisis teams build response plans before the pressure hits, according to Tim Gilman of Oshkosh Corporation. Tim Gilman leads external communications at Oshkosh Corpor...
When it comes to messaging during a crisis, educational institutions must get it right – every time. Not only do you have a broad range of stakeholders (students, parents, faculty,...
Translating complex messages into clarity. Melissa Tizon, chief communications officer at Providence Health & Services, received a phone call at 11 p.m. She ignored it the firs...
April is APR Month at PRSA. Learn how becoming Accredited in Public Relations can help advance your career by visiting PRaccreditation.org. As an APR and nonprofit crisis communica...
A playbook is mandatory. There’s no escaping it: crisis will come. The best thing companies can do is have a plan in place for when it does. Otherwise, there’s a good chance the co...
How to respond during a crisis when the facts are fuzzy. Speed is generally treated as the top priority in a crisis. But responding too quickly without clear facts can make a bad s...
During a crisis, companies often default to financial logic, rather than making decisions based on the organization’s values, Jon Goldberg said. “‘Operationalizing values’ means ge...
Your best crisis response is preparation and planning.
Register by May 6, and save $100 on this PRSA certificate program. In PRSA’s upcoming certificate program, “Crisis Communication Readiness: From Uncertainty to Action,” which begin...
AI can help you see risks earlier, but what you do next defines the outcome.
The phone call came at 4:47 p.m. on a Friday – never a good sign. A Fortune 500 client’s general counsel was facing a crisis: a former employee had just filed a high-profile discri...
The fundamentals of PR don’t change in a crisis but urgency, resources, and risk reshape how they’re applied.
Reading Time: 5 minutesBecca Krug, client services director at Davies Tanner, shares a six-step strategy for managing crisis and protecting hotel reputation. The post How to buil...
When the house is on fire, you don't want to be reading the manual for the first time. On this episode of Trending in Education, Mike Palmer sits down with Jeff Hunt, the founder o...
Invest in strategic competencies and measurement capability to counter growing reputational risk and rising demands for communications services. Mike Prokopeak is director of Comm...
When a Recall Becomes a Marketing Crisis A product recall is not just a safety or operational issue. It is a marketing crisis that reshapes how a brand is perceived in real time. T...
Their role is to escalate to the right teams. Social teams are often the first to detect emerging issues or potential crises. But their role is not to necessarily respond or resolv...
Loyal customers can help in a crisis, but don’t make customer advocates your crisis communications plan.
Public-facing interviews can build or break trust with your stakeholders.
Invest in strategic competencies and measurement capability to counter growing reputational risk and rising demands for communications services. Mike Prokopeak is director of Comm...
When major IT incidents occur, most IT teams instinctively focus on diagnosis and remediation, which is a good thing, except that it comes at the expense of incident communication....
Each capability comes with a prompt written to generate specific, actionable results under pressure. Stephanie Nivinskus is principal at Ragan’s Center for AI Strategy. The tools...
Cyber risk has migrated well outside of IT departments and into the boardroom. Gone are the days when a cyber incident was limited to a company’s backrooms; with increasing digitis...
Reputation crises rarely erupt overnight—they quietly grow in the blind spots your team isn’t watching until the damage is already done.
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