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Your best crisis response is preparation and planning.
April is APR Month at PRSA. Learn how becoming Accredited in Public Relations can help advance your career by visiting PRaccreditation.org. As an APR and nonprofit crisis communica...
The fundamentals of PR don’t change in a crisis but urgency, resources, and risk reshape how they’re applied.
Translating complex messages into clarity. Melissa Tizon, chief communications officer at Providence Health & Services, received a phone call at 11 p.m. She ignored it the firs...
The strongest crisis teams build response plans before the pressure hits, according to Tim Gilman of Oshkosh Corporation. Tim Gilman leads external communications at Oshkosh Corpor...
The phone call came at 4:47 p.m. on a Friday – never a good sign. A Fortune 500 client’s general counsel was facing a crisis: a former employee had just filed a high-profile discri...
A playbook is mandatory. There’s no escaping it: crisis will come. The best thing companies can do is have a plan in place for when it does. Otherwise, there’s a good chance the co...
Reputation crises rarely erupt overnight—they quietly grow in the blind spots your team isn’t watching until the damage is already done.
The crisis PR guru analyzed some recent blunders at ADWEEK's Social Media Week.
How to respond during a crisis when the facts are fuzzy. Speed is generally treated as the top priority in a crisis. But responding too quickly without clear facts can make a bad s...
Register by May 6, and save $100 on this PRSA certificate program. In PRSA’s upcoming certificate program, “Crisis Communication Readiness: From Uncertainty to Action,” which begin...
During a crisis, companies often default to financial logic, rather than making decisions based on the organization’s values, Jon Goldberg said. “‘Operationalizing values’ means ge...
When a Recall Becomes a Marketing Crisis A product recall is not just a safety or operational issue. It is a marketing crisis that reshapes how a brand is perceived in real time. T...
When it comes to messaging during a crisis, educational institutions must get it right – every time. Not only do you have a broad range of stakeholders (students, parents, faculty,...
Reading Time: 5 minutesBecca Krug, client services director at Davies Tanner, shares a six-step strategy for managing crisis and protecting hotel reputation. The post How to buil...
How industry experts ease tensions when media moments don’t feel like wins. It’s a familiar moment in PR. The coverage is solid and the quotes are accurate, but the way the headlin...
Plus: Cruise line issues thorough statement after apparent hantavirus outbreak; GameStop tries to acquire eBay in surprise offer. Budget airline Spirit abruptly ceased operations a...
Their role is to escalate to the right teams. Social teams are often the first to detect emerging issues or potential crises. But their role is not to necessarily respond or resolv...
Reputation risk isn’t abstract. It’s the gut punch that hits when a headline breaks, when a thread goes viral, or when a regulator posts an enforcement action. In finance, healthca...
Stuart Gentle Publisher at Onrec 30 Apr 2026|News archiveManaging Employer Reputation: How PR Impacts Recruitment SuccessHas your brand ever faced negative press that left custome...
Doordash’s PR person forgot the most important rule of dealing with a bad story.
For businesses and public figures, a crisis is not a question of if, but when. Leaders must be prepared to respond in the way each dilemma demands. The right crisis response, Ben-H...
Public relations plays an important role in cybersecurity and maintaining its activities. As cyber threats grow more sophisticated, companies need to demonstrate their security cap...
Public-facing interviews can build or break trust with your stakeholders.
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