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At ANA Masters of Marketing, Global CMO Marcel Marcondes explains how the company is working to shift from an advertiser to a provider of experiences.
The advertising and marketing category of Fast Company’s Innovation by Design Awards honors campaigns across all mediums in service of a product, cause, or brand. This year’s winne...
Creative marketing is an essential attribute for anyone interested in successfully advertising a product or service. It is no different in the crypto industry, where thousands of p...
Oatly creative director Michael Lee explains how to make marketing that pops.
To focus its marketing efforts, the Bud Light owner looks for opportunities at the intersection of consumer needs and business problems, rather than chasing creative ideas intended...
Marketing is everywhere. It is in the brands we trust, the things we buy, the people we follow and even the products we suddenly think we…Continue reading on Medium »
Ovi Vitas will bring experience from Marriott, Reebok and EA Sports to help Creative Planning grow its international presence.
This article provides a practical guide to how digital marketing & video production can work together to help businesses across ... Read more The post Digital Marketing &...
Too many marketers treat research as a rubber stamp for their planned campaigns. Chime, Lincoln Financial, and Eaton used customer insights from the start, and it made all the diff...
Insurance organizations invest significant effort in major marketing moments. A new program launches, an industry conference approaches, or the company decides to host a webinar or...
To promote its capabilities at the Cannes Lion event last June, the agency created cocktails in custom cans and treated it like a real new-to-world beverage launch. The post Tavern...
Creators That Convert- 4 Business Leaders on Driving Full-Funnel Marketing Results
Experiential marketing turns brand messages into experiences. Learn how it works, why it matters and how to create campaigns audiences want to engage with. The post Experiential Ma...
Pitch Deck- Cuttable Raises $20M to Turn Brands Photos and Videos Into Meta Ads
Pitch Deck- Cuttable Raises $20M to Turn Brands Photos and Videos Into Meta Ads
Cannabis digital marketing uses SEO, earned media, and vetted influencer partnerships to build brands despite ad restrictions on Google, Meta, and TikTok.
This post was created in partnership with Texas A&M University There’s plenty of competition in higher education, and not just among frenzied applicants. Colleges and universit...
Claude has many great features and tools that are well suited to marketing work. Here’s what Anthropic has on offer, and how to use Claude for marketing. The post Claude for Market...
Best home goods marketing campaigns compared: Stanley's Quencher grew sales to $750M, IKEA's ThisAbles drew 45,000 visitors, and Casper paid people to nap.
Retail marketing works best when customers remember the store after they leave. Price promotions may drive an immediate purchase, but lasting recall depends on repeated visual cues...
At Advertising Week New York, marketers from Target and JPMorgan Chase discussed balancing algorithmic content and analog activations.
Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 destinations in just four weeks.
Are they collaborating or courting?
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