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Florida State athletics has announced a partnership with Progressive, a sponsorship deal that includes logo placement at Doak Campbell Stadium throughout the season. The sponsorshi...
Lenovo’s World Cup partnership shows why brands should lead with contribution, not logo placement.
Behind Korea’s medal-winning athletes are companies that have been in the sports realm for decades, turning sponsorship into technology, training and long-term support. The approac...
US Open partners American Express, Chase, and more step up their game for fans.
Some deals were plotted over Christmas party drinks, others came about through friendships or via an email blitz.
British Taekwondo is delighted to announce a partnership with SNAP Sponsorship to help clubs and athletes across the country secure, manage and retain sponsorship income. The partn...
National partnership will provide participating SFC venues with new equipment, apparel, team shop solutions, and customized program support The post The Sports Facilities Companies...
Mondelēz International is partnering with five major college athletics programs, bringing Oreo, Ritz and other snacks to gameday campaigns. The post Mondelēz lands 5 college spor...
Key Facts - - - • -Natural Light is sponsoring one lucky fan's garage, purchasing its naming rights and transforming it with stadium-inspired upgrades. - • -Celebrating...
The football league cup sponsorship deal comes months after estate agency businesses merged to create major group
Walt Disney World and UCF have announced a new college football sponsorship that puts the Disney World logo directly on the Knights' football helmets.
The U.S. Open sponsorships pivot from endorsement deals to immersive experiences changing the way brands market themselves to the biggest Grand Slam in tennis.
The partnerships bring brands from three different sectors - beverages, insurance, and AI technology - into the BCCI's commercial portfolio
Florida State and Danfoss, an engineering firm based in Tallahassee, have announced an expansion of their partnership with a new sponsorship of the athletics program. The company a...
The commercialization of the sport prompts a stream of sponsorship announcements to Scuttlebutt HQ. These updates seek media exposure. They get eye rolling, but a recent partnershi...
NBA sponsorships are evolving beyond branding, with the Nets’ Alibaba deal showing how technology, cloud services and fan experiences are reshaping team partnerships.
Under the three-year agreement, Valley will get signage and visibility at all Rutgers football and men’s basketball home games, including a videoboard feature that will spotlight a...
Under the newly penned agreement, Toyota will become the Title Partner of the Toyota U.S. Snowboard Team, supporting the halfpipe, slopestyle, big air, snowboard cross and Para sno...
Enterprise brands like SAS and Salesforce are increasingly reaching business decision-makers through sports, culture, and creators.
JioStar’s Bigg Boss franchise is heading into the 2026 festive season with more than 95 sponsors across six language editions, spanning Hindi, Bangla, Tamil, Telugu, Kannada and Ma...
Three-year partnership expands access to programs that strengthen those who serve
The AI data platform startup’s first college athletics sponsorship puts its brand on national television, and brings it back to the university where it started.
Why great sponsorships need more than assets.
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