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Generic websites are gradually giving way to more personalized digital experiences.Businesses can use customer data to deliver more relevant:• Product recommendations• Content• Off...
Personalisation boosts online sales when it removes work from the customer. The useful version remembers size, filters irrelevant products, adjusts recommendations to current inten...
AI-driven personalisation is now a key component in orchestrating customer experiences across marketing channels. As strategies shift from broad segmentation to focusing on individ...
New personalization features across Search, Discover, and Google News give you even more control.
Getting each audience to the right section is only half the job. The harder part is making the experience feel personal and routing every visitor to the right form without a maze o...
Personalization (formerly known as Interaction Studio) is a tool that exists inside the Marketing Cloud tenant and is mostly used to help the customer improve… The post Sitemap: Th...
Two players opening the same game today often see almost entirely different experiences. One gets a difficulty curve suited to their skill level, the other sees promotions and cont...
User-Generated Content
Personalized email marketing is a way of sending more relevant emails by using information about each subscriber. Instead of one [...] Read More... The post Personalized email mark...
We’ve added 11 new audience filters to A/B Test targeting. You can now serve different page content based on how visitors found you, how engaged... The post Target A/B Testing by m...
In the digital age, businesses try to get the customers’ attention. When inboxes are stuffed with marketing pitches, it’s easy for emails to go unnoticed. That’s why companies requ...
Purposeful Marketing
Most retail CRMs are built on the same idea. Gather as much customer data as possible, stack it into a profile, then use that profile to sell more. Name, email, browsing history, p...
Retail technology has moved faster in the past five years than in the previous twenty. The combination of more affordable data infrastructure, better machine learning tools, and a...
The next stage of product content is not simply richer copy. It is accountable information that the enterprise can stand behind when a customer — or an AI acting for that customer...
Most online store owners don’t need help writing faster. They need help knowing what to write at all, and they need it without hiring a content team to do it. That’s the real probl...
Best Event Content Marketing Strategy
Evolve your employee onboarding strategy from delivering content to building context. Learn how context architects design programs for true employee performance. This post was firs...
Google is giving users more control over what they see across Search, Discover and Google News, while introducing new tools to help publishers strengthen direct connections with re...
Google is rolling out a new embeddable Preferred Sources button, natural language Discover controls, and customizable audio briefings in the Google News app. The post Google Expand...
A scenario that plays out constantly in banking: a customer spends two weeks researching kitchen ren...
Unpack the many meanings of “content” in marketing. From blogs to memes, find out why it’s our favorite catch-all phrase and what’s behind it all. The post What Does “Content” Mean...
I write for 4+ SaaS companies every week, and I use AI for most of that work. I love AI, it has allowed me to 10x my content production, but as much asВ it can get me surprisingly...
This free guide by iSpring Solutions offers practical insights for creating effective learning personalization systems that boost growth and performance. This post was first publis...
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