Search results for Consumer Behavior

Brands Must Take The Risk Out Of Buying

The recessionary mindset we see in society and the marketplace is a significant reset of aspirations and expectations, but it is not the explanation for everything. It is, however,...

The Iran War Will Change How Consumers Spend

While we are in the early days relative to long-standing conflicts that shape behavior, here are four shifts that are safe to expect.

A shift in shopper spending behavior at Costco

As the economy struggles and many Americans look for ways to save money, Costco has proven resilient. The chain has continued to grow its membership.

Costco reveals shift in shopper spending behavior

Costco reveals shift in shopper spending behavior

Americans Feel Miserable. Why Do They Keep Spending?

Consumer confidence languishes near historic lows, surveys drip with despair, and media narratives fixate on fragility. And yet, consumers open their wallets, and corporate profits...

Canadians rein in spending but lean into emotion-driven purchases, survey finds

Despite caution, most Canadians still shop weekly for comfort, identity, and connection

Aware, Uncomfortable, and Still Not Buying: How Consumers Really Feel About Shopping in ChatGPT and Google

Every major platform has moved into ecommerce. Google has Shopping. Instagram, TikTok, and Facebook have native checkout. And now ChatGPT is offering to sell you... The post Aware,...

Consumers Demand Value, Yet Want to Splurge

A paradox was uncovered by Revenue Management Solutions (RMS) in the Q1 2026 QSR traffic and sales trends: while value remains a primary concern, diners are willing to splurge when...

Top economists warn lower-income retail consumers are running out of time

Retailers’ quarterly earnings from Walmart, Target, and others reveal how resilient yet cautious consumers are as prices and spending patterns shift.

Consumers Are Taking a New Purchase Journey on Social

Consumers Are Taking a New Purchase Journey on Social

Consumers Are Taking a New Purchase Journey on Social

Consumers Are Taking a New Purchase Journey on Social

What’s Behind the ‘Revenge Shopping’ Taking Place, Despite an ‘Unaffordable’ Economy?

What are the primary motivators behind consumers remaining locked in on "revenge shopping"?

New Research on How Brand Associations Drive Customer Spending

Studies conducted with CVS Health found that they can help predict how much people will spend in the future.

Meet Jess Lloyd: Forrester’s New Principal Analyst Covering Consumer Behavior

Consumers don’t stand still. And neither can the brands trying to reach them. Attitudes shift, expectations evolve, and new behaviors emerge faster than most CMOs can track. That’s...

Has Online Shopping Changed The Way India Buys Everything?

There was a time when shopping in India meant stepping out of the house with a list in hand, visiting busy markets, bargaining with shopkeepers, and returning home after spending h...

Consumer spending is healthy, but gas prices remain a risk

Higher-income shoppers have kept retail sales healthy, but the economic impact of the war in Iran presents an unknown, according to industry analysts.

What customers consider when using AI to shop

The vast majority of consumers say it’s important to recognize the seller or merchant and check customer reviews before purchasing, a PSE Consulting survey found.

Clean label Natural less processed and chemical free

Consumption and purchase of processed food has increased due to factors such as urbanisation the rise of nuclear families the increasing number of working couples increased family...

More consumers tapping AI when looking for a deal