Search results for Consumer Behavior

Brands Must Take The Risk Out Of Buying

The recessionary mindset we see in society and the marketplace is a significant reset of aspirations and expectations, but it is not the explanation for everything. It is, however,...

A shift in shopper spending behavior at Costco

As the economy struggles and many Americans look for ways to save money, Costco has proven resilient. The chain has continued to grow its membership.

Aware, Uncomfortable, and Still Not Buying: How Consumers Really Feel About Shopping in ChatGPT and Google

Every major platform has moved into ecommerce. Google has Shopping. Instagram, TikTok, and Facebook have native checkout. And now ChatGPT is offering to sell you... The post Aware,...

The Iran War Will Change How Consumers Spend

While we are in the early days relative to long-standing conflicts that shape behavior, here are four shifts that are safe to expect.

Costco reveals shift in shopper spending behavior

Costco reveals shift in shopper spending behavior

More consumers tapping AI when looking for a deal

Consumers Demand Value, Yet Want to Splurge

A paradox was uncovered by Revenue Management Solutions (RMS) in the Q1 2026 QSR traffic and sales trends: while value remains a primary concern, diners are willing to splurge when...

What customers consider when using AI to shop

The vast majority of consumers say it’s important to recognize the seller or merchant and check customer reviews before purchasing, a PSE Consulting survey found.

Americans Feel Miserable. Why Do They Keep Spending?

Consumer confidence languishes near historic lows, surveys drip with despair, and media narratives fixate on fragility. And yet, consumers open their wallets, and corporate profits...

Consumers Are Changing, Long Live AI

Meet Jess Lloyd: Forrester’s New Principal Analyst Covering Consumer Behavior

Consumers don’t stand still. And neither can the brands trying to reach them. Attitudes shift, expectations evolve, and new behaviors emerge faster than most CMOs can track. That’s...

Consumers Are Taking a New Purchase Journey on Social

Consumers Are Taking a New Purchase Journey on Social

Consumers Are Taking a New Purchase Journey on Social

Consumers Are Taking a New Purchase Journey on Social

Navigating Consumer Habits—Beyond Trends

Building a brand that lasts requires understanding consumer behavior. Consumer expectations are constantly evolving, and building trust requires more than simply following trends....

New Research on How Brand Associations Drive Customer Spending

Studies conducted with CVS Health found that they can help predict how much people will spend in the future.

Impulse buying dominance: Scarcity-induced sales in live-stream commerce

In the dynamic landscape of e-commerce, direct-to-consumer businesses, and the quest for customer retention, an age-old TV programming concept — selling live to an audience — has s...

How Search Visibility Influences Consumer Buying Decisions in Retail

When a shopper wants to buy something, the journey almost always begins in the same place: a search engine. Whether they are looking for a new sofa, a birthday gift, or the best pr...

Are You Loyal to Brands, or Does Price Matter?

Sixty percent of shoppers say they've already abandoned a once-favored brand over price hikes, and for most, it only takes a 10% increase to make them switch.

What’s Behind the ‘Revenge Shopping’ Taking Place, Despite an ‘Unaffordable’ Economy?

What are the primary motivators behind consumers remaining locked in on "revenge shopping"?

Canadians rein in spending but lean into emotion-driven purchases, survey finds

Despite caution, most Canadians still shop weekly for comfort, identity, and connection