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Wine businesses surviving a difficult market offer a lesson for every company: customers stay when they know the people behind the product.
Since customers are human and react to anything that is relevant to their personality, personalization has become a critical component of many marketing strategies today. To be see...
These B2B companies are all-hands-on-deck to help their clients grow.
One outlier order taught me that my real customers had been hiding in my own sales data the whole time.
The data to win loyalty already exists; it just needs to reach customers when they need help.
Nume Ekeghe writes on ProvidusUnity Bank’s post-merger drive to deepen customer engagement and deliver greater value A merger can create a bigger bank overnight. Building a stronge...
Most companies would never build a five-year financial plan using five-year-old market data. Yet when it comes to customers, organizations routinely make major decisions based on a...
What the Rebrand Means for Innovative-e Customers
Over nearly two decades in the branding industry, I’ve seen way too many highly imaginative marketing departments and ad agencies give it their all to develop and launch impactful...
Even though Wall Street may initially forgive huge losses, experts say a dependence on a small handful of buyers could be harder to ignore down the road.
These B2B companies will help you get customers’ attention—and turn it into measurable business results.
Recognizing and measuring customer value is an essential part of sales and operations strategy.
Long-term, strategic commitment has improved how dealers and customers interact with the business.
Customers of GCB Bank PLC have called for more direct engagement with the Bank’s leadership while sharing feedback on their business needs, growth ambitions and banking experiences...
All B2B companies tout their focus on customers. But not all reflect customer obsession in their priorities, actions, and metrics. Call it “lip service” or “all hat, no cattle.” Da...
Notice which customer concerns come straight to you, then give attendants clear authority, appropriate tools and a consistent process to help when you are away. The post Do Your Cu...
Together, SAP Commerce Cloud and Vercel give teams a more flexible way forward.
Most insurance agencies talk about growth in terms of acquisition, retention, and premium volume. Far fewer talk openly about the harder question that sits underneath all three: wh...
Are you treating them like it?
Your first name describes what you do today. Your second name describes who you want to buy from you.
Reaching the right audience is only the first step. Send customers somewhere they can shop.
Businesses have suddenly supercharged spending on customer service tech, but not all money is well spent.
Today, we’re excited to share a major CustomerLake milestone: Campaign Agents is...
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