Social Media Ideas for Comcast Advertising

Comcast Advertising Research Reveals How TV and Streaming Drive Results Across the Buyer Journey

New “Multiscreen Performance Report” connects attention, reach, consideration, and measurable action, finding that TV and streaming campaigns deliver 2X incremental return on ad sp...

Broadband Competition Not Letting Up for Cable: Analysts

Comcast said 70 percent of its free mobile lines converted to paying customers

Comcast Hit With $213M Verdict In Streaming Patent Case

Comcast is on the hook for $213 million after a Florida federal jury found Thursday that it infringed a rival's patent for a streaming service system, years after the telecommunica...

Comcast to Appeal $213M X1 Patent Verdict

Comcast faces a $213 million patent verdict over its X1 interactive guide, spotlighting how telecom, video and VoIP platforms can be shaped by legacy IP disputes As Comcast prepare...

Circle City Broadcasting Urging DIRECTV Customers to ‘Make the Switch’ to Comcast or Charter

A week into their retransmission consent dispute, CCB owner DuJuan McCoy claims DIRECTV is failing to recognize the value of the local coverage provided by his WRTV-ABC, WISH TV, a...

Comcast to cut cable jobs, take $1-billion-plus charge as broadband losses deepen

Comcast plans layoffs in its broadband and wireless business ahead of spinning off NBCUniversal, after losing 144,000 broadband customers last quarter.

Comcast vs. Walt Disney: Which Media Stock Is a Better Buy in 2026?

Comcast's cash generation and lower valuation contrast sharply with Disney's streaming momentum and brand power, but one carries notably higher leverage.

Newly Profitable Peacock Is The Feather In The Cap Of NBCU’s Planned Spin-Off

NBCUniversal might find itself in a pretty enviable position when it finally spins off from Comcast next year, judging from the third quarter earnings report the company posted on...

Comcast Loses 144,000 Broadband Subscribers in Third Quarter

Fiber and fixed wireless continue to pressure Comcast’s internet business

Comcast Announces Completion of Network Expansion Project

PITTSBURGH, Pa. – Comcast has completed an expansion project that brings Xfinity and Comcast Business services to more than 2,300 previously unserved rural homes and businesses acr...

Comcast A+E Modernize Cloud Video Distribution

Comcast Technology Solutions’ multi-year A+E Global Media deal streamlines premium video-on-demand distribution through Comcast MediaExpress and Media360. For VoIP and telecom prof...

Introducing The Netflix Pixel (Netflixel?); FTC Approves The Publicis-LiveRamp Deal

Pixel Me Rollin’  After recent layoffs, Netflix headed into earnings with a fresh pitch to advertisers. On Tuesday, Netflix unveiled what it calls the Netflix Pixel, an add-on to t...

Comcast loses more customers, claims other ISPs' cheap prices are "irrational"

Comcast plans job cuts and more AI agents for its shrinking cable customer base.

Netflix Ads Suite Has Better Buying, Better Planning, Better Results

Netflix Ads keeps growing, and our approach hasn't changed: we're building with our advertising partners, not around them. - - Throughout the year, we've expanded the Netfl...

Comcast Q3: Record-Breaking ‘The Odyssey’, Profitable Peacock Fuel NBCU Spinoff Momentum

Odysseus and his intrepid crew sailed through Comcast’s latest quarter as Universal surpassed $5 billion at the global box office, led by the The Odyssey, now Universal’s highest-g...

Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll

Xbox gets into the TV biz; Meta is testing a new monetization model; and who wants to be a hold, anyway? The post Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll appeared fir...

Comcast's NBCUniversal cuts streaming technology jobs

McDonald’s may get into the advertising business

The fast-food giant is testing a commerce media network, putting ads from other companies on its menu boards and screens. It could be a $1 billion business.

After A Decade Of Underperformance, Comcast Is Finally Ready To Rebound

Comic: Carriage Dispute

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Carriage Dispute appeared first on AdExchanger.

No More Ad-Free Magic Kingdom; What’s The Price?

Ad-free might not be free anymore; Amazon isn’t the only company hiding its transaction data; and the Paramount WBD merger continues. The post No More Ad-Free Magic Kingdom; What’s...

Move Over Social—CTV Is About to Revolutionize the Ad Experience

This post was created in partnership with Best Buy Ads Key takeaways Could CTV take a page from social and reinvent the legacy television ad-watching experience? During an ADWEEK H...

NBCU’s Streaming Strategy Involves Revisiting The Cable Playbook

In the modern streaming landscape, everything old is new again. At least that's the case for NBCUniversal, which is trying to bring back bundled distribution deals and appointment...

Appalachian Power Fires Back at Comcast

The companies are in a long-running dispute over pole replacement costs in Virginia