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A logo that depends on color to be recognizable is not a logo. It is a graphic with a crutch. The moment your brand appears in black and white, on a receipt, a fax, a watermarked d...
Pantone’s newest wave of colors is here, and the captivating shades burst with nostalgia, joy, and just doing the most. The new colors, which are part of the Pantone Matching Syste...
Customers do not connect with colour palettes or mission statements in isolation. They connect with the character expressed through words, design and behaviour. A distinctive voice...
Tiffany & Co. owns one of the most tightly guarded brand colors in the world. With one campaign, the company broke that iconic blue out of its strict containment—and it paid of...
Two energy suppliers shared the same colour and cheerful voice, yet one of them went bust. A bank and a language app help explain why.Continue reading on UX Collective »
Macworld Switch up your look for different outfits and occasions Express different sides of who you are View Now...
It's becoming more compelling every year.
Drzzl, a new olive oil brand, is brought to life with zingy colours and a wiggly wordmark. One of the biggest dilemmas in branding is finding a balance between giving people the re...
COS Creative Director Karin Gustafsson says having brighter colours combined with strong accents that sort of grounds them feels wearable
So manche Baumarktkette verwendet Orange in ihren Logos. Ist ein bestimmter Farbton ein essenzieller Wiedererkennungswert und schützenswert? Nein, sagt der Bundesgerichtshof. mehr....
A fresh visual identity for the payroll platform uses banknote colours, a stackable cube and a chunky new wordmark to make global payroll exciting. Payroll isn't the most glamorous...
There's a controversial detail.
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More grounded, or just less magical?
A color has a biography. A color can have an origin, but it can also transform. It can move between materials and disciplines, from a local practice into architecture, from somethi...
CEO Nancy Green says the brand color is reflective of a broader focus on joy — and making progress over perfection.
Inspired by the warmth, craftsmanship, and timeless charm of Sicily, Brandex Coffee was created to feel like a story preserved...
Not every brand has heritage to lean into, but they're doing it anyway.
Roastery Studio’s packaging brings together metallic textures, bold colour, and Arabic and English typography to create a distinctive identity across...
When it comes to curating the look and feel of your home, colour is an extremely powerful vehicle that can influence a room’s energy from the moment you step inside. But with great...
Why Atlanta’s Restaurant Brands Matter More Than EverStrong food is not enough in Atlanta anymore. With new spots opening near the BeltLine, in growing suburbs, and inside mixed-us...
Gemini & Qualitative Data Color Scheme DesignContinue reading on UX Collective »
Brand Identity You Can Actually Feel in AtlantaBrand identity design in Atlanta is no longer just about a good-looking logo. In a city this full of personality, your brand has to f...
hasan&partners' branding for a new Helsinki destination shows how to get it right.
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